Outgoing U.S. Travel Association President and CEO Roger Dow will be inducted into U.S. Travel’s Hall of Leaders. Dow will be the 104th travel inductee to be named in the Hall of Leaders since its establishment in 1969.
Dow worked with U.S. Travel for the last 17 years. Before this, he worked with Marriott International for 34 years, leading global sales and marketing, as well as working to develop Marriott’s first loyalty program, what is now Marriott Bonvoy. Before he entered the travel industry, Dow served in the U.S. Army.
Dow has many forward-thinking developments under his belt that contributed to the expansion of the travel industry in the United States. One of these has been the creation of Brand USA, the destination marketing organization for the U.S., which, since its inception, has increased inbound travel to the U.S. by 61%; Dow has also worked to create the Meetings Mean Business Coalition, a united front of more than 60 members designed to showcase the value of business meetings, conferences and conventions.
He holds multiple awards and honors, and has been on numerous boards, including ASAE, MPI Foundation, PCMA, Tourism Diversity Matter and the U.S. Chamber of Commerce Committee of 100.
He will be further honored by an induction into the Jack & Jill Foundation (JAJF) WOW! of Fame for his work with the nonprofit organization. JAJF works with children whose parents have a late-stage cancer diagnosis to give them extravagant WOW! experiences, allowing families to make important memories together.
Dow extended JAJF’s reach across the country and helped establish the WOW! Air Alliance to give JAJF families easy access to air travel. He is only the third inductee in the WOW! of Fame in JAJF’s 17 years of operation.
Earlier this summer, it was announced that Geoff Freeman, president and CEO of Consumer Brands Association, will be assuming the role of president and CEO of U.S. Travel.
Dow will officially be honored by U.S. Travel on Nov. 14, 2022.