IFly Orlando Indoor Skydiving

No. 1 US convention city entertains all ages

The theme parks and hotel lagoons popping up like orange blossoms in Orlando may look like good family entertainment, but the attraction of sun and fun is big business. International travel to Orlando is on track to outperform total international travel to the United States, according to estimates released in July.

Meeting spacer at Rosen Centre Hotel

A report from ForwardKeys shows international travel to Orlando planned for the next six months is up 2.4 percent, versus a decline of 2.5 percent for the United States as a whole. Visit Orlando President George Aguel cites strong employment numbers, cheap gas prices and rising incomes for the increase. “Orlando offers a number of other reasons to visit, including the debuts of several exciting new attractions and abundance of options for visitors of all ages,” he says.

That appeal to an adult meeting audience is a big economic factor in both Orlando and Kissimmee (pronounced ka-SIM-mee). The American Sportfishing Association brought 11,000 people in July and had an estimated economic impact of $21.6 million. Also impactful were United States Conference of Catholic Bishops (3,500 people and $6.9 million) and Florida United Numismatists (5,000 currency collectors and $9.8 million).

Executive Meeting center at The Villas of Grand Cypress Resort

The reasons event professionals choose the area are as varied as the number of lands at Walt Disney World. When Henry Apfel, manager of global accounts at HelmsBriscoe, was helping a Pensacola electronics software company find a location for an annual meeting that attracts 800 people, Kissimmee was an appealing choice because it helped with the guilt complex that many business people experience when they are away from home a lot. The area scored high for air service, sunny weather and an abundance of meeting space, so the event has room to grow.

Creative Beginnings

Fred Shea, senior vice president of sales and services at Visit Orlando, says the reason the region continues to dominate the meeting industry goes back to its entertainment roots. “We started as a theme park destination—seven of the top 10 parks in the world are located there,” he says. “And one of the defining features of theme parks is that they have to keep renovating regularly to stay relevant. That constant reinvention is in our DNA.”

The attractions justified hotels building rooms for travelers, which lured large groups, which has attracted more hotels and conference space. It all builds. “The properties compete by putting more money into renovations,” Shea says. Orange County Convention Center just completed a renovation and is in the planning process for another expansion. Almost every hotel seems to be undergoing upgrades. This improvement begetting more improvements keeps everything fresh and new.

Shea also credits a new generation of consumers for demanding new types of venues. “As a baby boomer, I did what event organizers told me,” he says. “I went to the convention center and never saw the city. The younger generation wants to experience the destination beyond the parks.” That is where things such as the raceways, escape rooms, sky diving and dining as an experience become a requirement for bringing events to town.

Regardless of whether you are thinking of bringing a group to the entertainment capital of the world for the first time or the 100th time, you will find even more ways to arrive, play, stay, meet and dine as the hospitality sector has been investing heavily in coming up with new ways to take your breath away.


Just Getting to Greater Orlando from anywhere in the world will soon be even easier. A $1.8 billion south terminal expansion at Orlando International Airport (MCO) will add a railway stop to connect to the city, more than 16 gates and a palm tree-lined interior boulevard—a moving sidewalk that will span from gate to ground transportation. It is scheduled to open in 2019 and is designed to improve the traveler experience while bringing more direct flights from places including Providence, Rhode Island, and Paris, France, making it easier than ever to plan both domestic and international conferences.

“The airport expansion will help get attendees in and out of the check-in area faster so they can spend more time at the venues,” Shea says.


Theme parks are in the business of delighting visitors, Shea explains. The fact that they are right there makes the job of the event planner easy. “Leave it to the experts,” he says.

In May, Walt Disney World Resort hit play on its newest land, Pandora—The World of Avatar, an alien landscape filled with cascading waterfalls, bioluminescent foliage, floating mountains and lifelike audio-animatronic guides. Flights of fancy and interactive opportunities designed by the happiness experts take all the work out of planning a memorable event.

More is on the way. Walt Disney Parks and Resorts Chairman Bob Chapek announced that a new land, Star Wars: Galaxy’s Edge—complete with an interactive Millennium Falcon—is scheduled to open at Walt Disney World Resort in 2019.

At Universal Orlando Resort, Volcano Bay, a 30-acre water theme park, recently opened with a multidirectional wave pool, sandy beaches, a peaceful winding river, raft rides and speeding body slides that drop from the top of a volcano into the waters below.

Nearby, SeaWorld Parks and Entertainment recently opened Kraken Unleashed, a floorless, virtual reality roller coaster. For those looking for something more natural, Dolphin Days highlights the importance of these water-loving mammals while the new Dolphin Nursery cranks up the cute factor.

For team building, it’s hard to beat a good adrenaline rush. IFly Orlando Indoor Skydiving has a new home on International Drive. The single-story facility features two all-glass wind tunnels and caters to groups.

At the new Andretti Indoor Karting & Games, visitors can try their hand at electronic go-karting, racing simulators and laser tag, or sit in the Andretti Grill and watch the action.

Stompin’ Gator Off-Road Adventure opens at Gatorland in September. Guests can hop in a 12-foot high, custom-made, off-road monster vehicle through a pond filled with hundreds of live alligators. For more interactive fun, the 50,000-square-foot Main Event Entertainment in Pointe Orlando opened in October with gravity ropes, laser tag, high-tech bowling and 61 big-screen televisions primed for creating group experiences.

I-Drive 360 has become a one-stop shop for adult adventures. The 400-foot-tall Coca-Cola Orlando Eye observation wheel, Sea Life Orlando Aquarium and Madame Tussauds Wax Museum all accommodate large groups indoors or out. New to the venue from South Beach is Mango’s Tropical Cafe, a Latin-themed musical experience that caters to groups as large as 2,000. Whether it is tango lessons and ropa vieja for 25 or a buffet, they can accommodate.

Still on the horizon is Skyplex, a $500 million complex on International Drive that will feature the world’s tallest roller coaster, an adult game room, a high-speed go-cart track, 450 guest rooms and a 535-foot-tall Skyplex Observation Deck. Look for the thrills to open sometime in 2020.


Orlando and Kissimmee offer every type of accommodation imaginable. Kissimmee alone hosts more than 7 million sleepovers each year and is in the midst of a vacation home construction boom. Meanwhile, back at the resort, new doors are opening by the thousands.

In addition to the 2,000 guest rooms added at Loews Sapphire Falls Resort in September, Universal’s Aventura Hotel will add 600 rooms to Universal Orlando Resort in summer 2018. The star attraction for this property will be a rooftop bar overlooking the new volcano attraction. This will bring the total number of guest rooms across six hotels to 6,200.

Loews Sapphire Falls Resort

Omni Orlando Resort at ChampionsGate completed a $40 million expansion that added 23,000 sq. ft. of recreational space, including Kissimmee’s only resort wave pool, a 93-room villa product and 100,000 sq. ft. of event lawn and conference center space. The 720-room property offers 36 holes of championship golf and 18-hole miniature golf. Bohemian Hotel Celebration unveiled a $1 million makeover of all 115 guest rooms to match the Florida-chic of the lobby.

The $750 million Margaritaville Resort Orlando will channel Jimmy Buffet with a mix of 1,000 units modeled after vacation homes, villages and cottages built around a 45-acre lake, complete with a 12-acre water park and snorkeling. The hotel property incorporates 30,000 sq. ft. of tropical-themed event space and is scheduled to open in 2018.

Universal Orlando Resort

Most exciting for those enchanted by The Force is the recent announcement that Disney will be building an interactive Star Wars-themed hotel, scheduled to open in 2019. The rooms will look and feel like a spaceship and visitors will participate in an immersive experience, including costumes, lightsaber duels and flight lessons.


Inside or out, Florida’s sunny disposition makes it possible to do both. When Tina-Marie Wassman, the principal at TNC Events, was looking for an East Coast destination for a team of 400 people who met in Palm Springs, California, last year, she wanted a place where they could dine outside in the late winter. “The Orlando/Kissimmee area has lots to offer,” she says.

Omni Orlando Resort at ChampionsGate lobby

With 2.1 million sq. ft. of exhibit space, Orange County Convention Center is one of the largest trade show venues in the country. Recently completed renovation of the West Building added 5,000 sq. ft. of meeting space and it includes the largest public “aeroponic” garden. The two new ballrooms and a new pedestrian bridge to Hyatt Regency Orlando will help with traffic flow and increase options for creating unique meeting configurations. Another $500 million expansion for the North-South Building is in the planning stages.

Private developers are also continuing to step up their game. Walt Disney World Swan and Dolphin is spending $140 million to renovate all 2,267 rooms and 329,000 sq. ft. of meeting space while Disney Yacht and Beach Club Resort will get 28,000 sq. ft. of new event space. Meanwhile, at Disney’s Coronado Springs Resort, a new 500-room tower, boardroom and rooftop restaurant with firework views will open new possibilities for experiences that leave an impression.

Orange County Convention Center

Wyndham Grand Orlando Resort Bonnet Creek, located at Walt Disney World Resort in Lake Buena Vista, completed a $5 million renovation in 2016, adding 6,000 sq. ft. of meeting space. The renovation includes a new wraparound balcony and terrace overlooking the 10-acre lake, the new 3,500-square-foot Bonnet Creek Ballroom, an innovative lighting system that makes special effects easy and upgrades to three restaurants.

DoubleTree by Hilton Orlando at SeaWorld is planning a 20,000–square-foot ballroom and meeting space addition that will bring the total event capacity to 100,000 sq. ft., all in close proximity to the convention center and attractions.

Guest room at DoubleTree by Hilton Orlando at SeaWorld

Also recently renovated is the 1,334-room Rosen Centre Hotel, which links to the Orange County Convention Center via a covered bridge. It offers 150,000 sq. ft. of meeting space, including 35 meeting rooms and 35,000 sq. ft. of exhibit space in the grand ballroom.


“If you haven’t been to Orlando in 10 years, the growth in the adult restaurant business can be a shock,” Shea says.

People are surprised by the amount of quality restaurants and the celebrity chefs behind some of the new places competing for leisure travelers, convention business and locals in equal measure. In fact, the line between what each of these groups want in a dining experience is blurring as Orlando becomes one of the most popular bleisure travel destinations in the country.

Disney Springs continues to bring new dining options to a unique shopping and playing experience. Have you explored the Planet Hollywood Observatory star-studded memorabilia walls yet?

Joining the private event favorites of Morimoto Asia (of Iron Chef fame), and Frontera Cocina (of Rick Bayless Top Chef Masters fame), The Polite Pig recently opened to the delight of wood-fired grill enthusiasts everywhere.

Universal CityWalk Orlando continues to add savory attractions. The Toothsome Chocolate Emporium & Savory Feast Kitchen brought the sweet taste of steampunk to Orlando, big time.

For those looking for a local foodie experience, Island Grove Winery Company at Formosa Gardens, opening this summer, is a sustainable bistro, winery and microbrewery that uses biodynamic practices, permaculture and hydroponics to grow organic fruits and vegetables on site. Guests can sign up for tours and tastings, or simply enjoy a guilt-free meal in the middle of a lush garden setting.


A vibrant, exciting nightlife is another mark of the maturing of this family destination. A sophisticated vibe has emerged as venues such as BB King’s Blues Club (Pointe Orlando) and Blue Martini (Pointe Orlando) have joined House of Blues (Disney Springs), The Groove multi-level dance club (Universal Orlando) and Bob Marley—A Tribute to Freedom restaurant, bar and nightclub (Universal Orlando). “CityWalk is partying until 2 a.m. every morning,” Shea says.

Essential Orlando

  • No. 1 meeting destination, hosting more than 5 million meeting attendees every year
  • 5,000 restaurants, including signature dining from celebrity chefs Emeril Lagasse, Masaharu Morimoto and Guy Fieri
  • 119,000 guest rooms (5,192 hotel rooms in four hotels connected to Orange County Convention Center)
  • 150 meeting hotels with a combined 5 million sq. ft. of event space
  • 2.1 million sq. ft. of exhibit space at Orange County Convention Center (second-largest in the country)
Baton Rouge Marriott
Midcity location; Cajun restaurant; short walk to Sullivan’s Steakhouse; 299 guest rooms; 25 meeting rooms across 30,000 sq. ft.
Crowne Plaza Orlando, Universal Blvd.
308 guest rooms; event space for 10–400 people; new Crystal Ballroom; atrium and private garden courtyard; Elements Bar & Grille.
Disney’s Contemporary Resort
650 guest rooms; 115,000 sq. ft. of event space; four ballrooms; 33 breakout rooms; two private dining areas; direct monorail connection to Walt Disney World Resort.
Disney Springs Resort Area
Seven hotels (B Resort & Spa, Best Western Lake Buena Vista, DoubleTree Suites by Hilton Orlando, Hilton Orlando Lake Buena Vista Palace, Hilton Orlando Lake Buena Vista, Holiday Inn Orlando, Wyndham Garden Lake Buena Vista); more than 200,000 sq. ft. of meeting space combined; Disney Event Productions technology; exclusive ticket options; four championship golf courses.
Four Seasons Orlando at Walt Disney World Resort
AAA Five Diamond resort; 443 guest rooms; 56,550 sq. ft. of event space, including 14,000-square-foot ballroom; Tom Fazio-designed Tranquilo Golf Club; six restaurants.
Gaylord Palms Resort & Convention Center
1,400 guest rooms; 406,662 sq. ft. of indoor and outdoor event space, including 65 event rooms; Broadway-style stage will full AV; two atrium spaces for special events.
Hard Rock Hotel at Universal Orlando
A Loews hotel; 650 guest rooms; 6,000 sq. ft. of indoor event space; Lobby Lounge and Velvet bar space overlook hotel pool.
Hilton Orlando
1,470 guest rooms; three ballrooms totaling 95,000 sq. ft.; 50,000 sq. ft. of outdoor promenade for up to 3,000 people; connected to convention center.
Hilton Orlando Bonnet Creek
Adjacent to Waldorf Astoria Orlando; 1,009 guest rooms; 132,000 sq. ft. of event space; two ballrooms; 10,000 sq. ft. pavilion; 26 breakout rooms; has a private island.
Hyatt Regency Grand Cypress
815 guest rooms; four Jack Nicklaus golf courses, lagoon-style pool with waterslide and rock climbing wall; 65,000 sq. ft. of meeting space steps away from elevators.
Hyatt Regency Orlando
1,641 guest rooms, 315,000 sq. ft. of meeting space; five ballrooms; 15 breakout rooms; 75,000-square-foot Grand Rotunda; seven restaurants and bars.
JW Marriott Orlando Grand Lakes
1,000 guest rooms; 136,130 sq. ft. of meeting space, including six ballrooms and 41 breakout rooms; 107,000 sq. ft. of outdoor space with views of 500 acres of wetlands; Whisper Creek Farm experiential dining.
Melia Orlando Suite Hotel at Celebration
AAA Four Diamond rating; 240 guest rooms; 1,500 sq. ft. of event space; boardroom; site of annual Survivor Reality Event for charity.
Mission Inn Resort & Club
176 guest rooms, 30,000 sq. ft. of event space; 28 meeting rooms; two championship golf courses; Spa Marbella; five restaurants.
Reunion Resort and Club
AAA Four Diamond Salamander property; 360 condo/villa-style guest rooms, 25,000 sq. ft. of meeting space, including 8,160-square-foot Grande Ballroom; 5,000-square-foot tented pavilion with golf course views; Eleven rooftop restaurant and pool.
Rosen Hotels & Resorts
Close to convention center; three sister properties (Rosen Centre Hotel, Rosen Plaza Hotel and Rosen Shingle Creek) total 700,000 sq. ft. of meeting space; 3,600 guest rooms; redesigned Shingle Creek Golf Club.
The Ritz-Carlton Orlando Grande Lakes
582 guest rooms; 47,000 sq. ft. of event space and access to Grande Lakes Ontario’s 100,800 sq. ft. of meeting space; 12 restaurants, including chef Melissa Kelly’s Primo.
Universal Orlando Resort
Collection of three theme parks; Universal CityWalk restaurant and entertainment area; six hotels (Universal’s Aventura Hotel, Universal’s Cabana Bay Beach Resort, new Loews Sapphire Falls Resort, Loews Royal Pacific Resort, Hard Rock Hotel, Loews Portofino Bay Hotel) with total of 5,200 guest rooms; 247,000 sq. ft. of meeting space at The Loews Meeting Complex, on-site technology provider for incorporating video, special effects and Minions or Transformers characters.
Villas of Grand Cypress Resort
1,500-acre resort; 7,200 sq. ft. of newly renovated meeting space; 45-hole Jack Nicklaus Signature-designed golf course.
Waldorf Astoria Orlando
Adjacent to Hilton Orlando Bonnet Creek; 42,000 sq. ft. of event space, including 7,945-square-foot grand ballroom and 4,049-square-feet of prefunction space with view of pool and golf course; 5,544 sq. ft. of outdoor function space overlooking Central Park Gardens; 13 meeting rooms.
Wyndham Grand Orlando Resort Bonnet Creek
400 guest rooms; on a 10-acre lake; 32,000 sq. ft. of indoor and outdoor meeting rooms; Blue Spa; Deep Blu Seafood Grille.
Wyndham Orlando Resort International Drive
Official hotel of I-Drive 360; 613 guest rooms; 60,000-square-foot convention center, including 18,480-square-foot Palms Ballroom; Gatorville Poolside Bar & Grille.