Los Pueblos Magicos y la Cultura de la Costa Este de Mexico

The magical towns and culture of Mexico’s East Coast

By Morgan Saltz

The massive resorts in Mexico are undeniably beautiful, but as meeting professionals are picking up on the trend of attendees wanting more experiential participation in the authentic culture of the event destination and the more “off the beaten path” opportunities, international boutique hotels with exposure to worldliness are desirable. Mexico’s East Coast is a sprawling destination of history, culture, cuisine and Pueblos Magicos.

Mexico deems cities and towns with the title of Pueblo Magico, or “Magical Town”, to select locations that are seen as culturally and/or historically significant. Mexico’s East Coast provides everything the meetings industry is looking for today—exotic locations, luxury boutique resorts, and opportunities for off-site adventures with experiences that connect visitors to the local soul and culture of a beautiful location.


5 Reasons Meeting Profs Love Mexico’s East Coast

  • aerial view of ocean and small islands
    Bacalar Lagoon and Blue Cenote, near Cancun, Mexico

    Bacalar, Grand Costa Maya As one of the chosen few “Pueblo Magicos,” the name Bacalar stems from the Mayan word to describe “place of reeds.” The Lagoon of Seven Colors is famous for its colorful cenotes such as Cenote Negro and Cenote Azul where visitors can kayak, boat and swim.

  • Cancun Cuisine In addition to the luxury resort peppering the East Coast’s famous destination of Cancun, Kukulcan Boulevard and its surrounding areas have fresh modern Mexican fare. Restaurante Natura serves authentic and vegetarian food such as fajitas de nopal – Mexican cacti, onions and sweet chilis with beans and cheese.
  • Island of Cozumel Surround yourself in Mayan culture in this tropical paradise that is steeped in ancient Mayan history. A place revered by many for its connection to the Mayan Moon Goddess Ix Chel, visit the ruins of the past and the luxury resort of the present on the island just off of Mexico’s Yucatan Peninsula.
  • Underwater Museum of Art Cancun’s hotel zone is home to Mexico Underwater Museum of Art (MUSA) featuring sculptures on the ocean floor surrounded by coral reefs and only accessible by snorkeling or scuba diving. With life-size human sculptures and more abstract installations like Elier Amado Gil’s “Blessings”, the museum is one of a kind.
  • Chichen Itza Full Day Tour Experience Mexico’s history with a full-day tour exposing visitors to Mayan history in Chichen Itza as well as the Spanish colonial town of Valladolid. With group activities such as tequila tasting, swimming in a cenote and sampling Mexican cuisine, the tour will represent the complexity of Mexican history.



      5 Fantastic Places to Stay and Meet

      This article appears in the December 2023 issue. You can subscribe to the magazine here.