Category Archives: Tips & Tools

Promoting Through Social Networking

Dear Mr. Smart E. Pants, I have started using social media to connect with attendees from my events, but I’ve recently seen that meeting planners are using social networks to promote their upcoming events. Do you have any tips on how to promote successfully? I don’t want to jump in without enough information. Thank you,…

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Inspiration Made Easy

Whether you’re a planner or a hotelier, if you’re looking for a few new ideas, you’ve come to the right place. Blueprint Studios , a full-service event design, fabrication and rental firm based in San Francisco, offers our readers a few terrific ideas that will inspire your own creativity. (If you’d rather go right to…

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Jessie’s First ‘Truly’ Big Tree

I thought I’d use this first blog post to introduce myself to the Smart Meetings world. My name is Jessie Fetterling, and I’ve recently been hired as Web Editor for the magazine. I won’t go into detail about what that means, but let’s just say this won’t be the last you hear from me on…

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Exploring Off-sites

Hello Susan, Off-site activities are a great way to add a little excitement to your meetings and get your attendees out into the area to experience the local flavor. If well executed, your activity can add a lot of panache to your meeting and send your attendees home with lasting memories (of the off-site and…

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Where’s the Spirit?

The first sentence on Spirit Airlines’ “About Us” page reads, “Spirit Airlines’ ULCC (Ultra Low Cost Carrier) approach liberates customers from being forced into paying for services they do not desire or use.” I guess no one has gotten around to updating that quite yet. Announced yesterday, Spirit Airlines will begin charging passengers for their…

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A Stop Through Long Beach

When I was a SoCal resident for a few years during college, I never really spent that much time in Long Beach. Having just spent a day in this coastal city, I wish I had taken a closer look around. The LBC, as its often referred to, has a lot to offer a meeting planner…

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More Meaningful Connections

It’s official: We survived 2009. But though you may have survived, there was one major business casualty in the last year: customer-business trust. Damaged by the Madoffs, AIGs and GMs of the world, and forced by a down economy and growing unemployment to pinch every penny, many customers are simply finding it difficult to hand…

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Viva $mart Meetings

There’s nothing like a triumphant return home with banners unfurled and your colleagues (or subjects) applauding your chariot as you come in down the avenue. Napoleon and Caesar knew the feeling and the Smart Meetings crew is fresh off a trip to the town that celebrates his palace and have returned victorious. The Encore at…

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Off(-site) We Go

Yesterday our staff set out to the Acqua Hotel just north of our office in Mill Valley, Calif. You feel tranquil as soon as you walk in with the hotel's soothing colors and a clean, modern design featuring unique accents such as grass “growing” near the waterfalls and fireplaces in the lobby. The 49-room boutique…

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Your Place at the Table

Dear Joan, You’ve come to the right place—place cards are my specialty! With a lot of help from our on-staff art director, I’ve learned a thing or two about place cards over the years. And for our events, we’ve done some wonderful, and very unique, place settings—none of which involved a tented piece of paper….

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