Strategy

Strategic Event Branding that Scales

Event branding is more than a logo. When considering branding for an event it is best to be strategic about your overall message and concept if you want to engage attendees. Although the logo is important and a good place to start, the power of a theme can also make for effective branding. Here is […]

Ways for Planners to Save Big Bucks

14 Ways to Make 2015 a More Productive Year