Executive Retreats: Quality Over Quantity
A 2021 survey of over 400 salespeople found that 80% say group incentive travel is “very” or “extremely” motivating. In 2022, that percentage rose to 91%, with participants reporting a new attribute they find to be very attractive: “being given ample time to relax.”
Case Study: Making Cannes Personal
Events have the power to bring the world closer together. To find out how a two-person marketing team wowed 500 current and prospective clients with world-class experiences in seven floating venues, Smart Meetings interviewed Som Puangladda, vice president of global marketing for ad tech company GumGum, which uses artificial intelligence to unlock value in web images and videos.
