JT Long

JT Long

Content Chief at Smart Meetings
JT Long is content chief at Smart Meetings. She brings 25 years of experience in journalism and community-building and has written books on management and motivation.
JT Long


Content Chief at Smart Meetings, Question Asker at Large, Storyteller at Heart

Like a Boss: Four People Who Started SomethingMeeting PlanningQ&As

Sometimes event professionals have to create their own path to a better future. Smart Meetings asked a quartet of brave souls who found the right combination of vision, willpower and frustration required to set out on their own to chime in about the definition of leadership in today’s events world.

Brave New Meetings World: A Survival GuideMeeting Planning

In January, Marriott International Vice President of Global Sales Tammy Routh hit “send” on an email that rocked the meeting planner world. Her message announced that the largest global hotel brand would cut commissions to independent planners by 30 percent. It was the start of a series of such announcements—Hilton Worldwide followed in in March and Intercontinental Hotels Group in May.

What to do in Anaheim

What to Do in Anaheim During a ConventionEventsIndustry Events

Are you one of 1,500 travel and tourism leaders jetting into Anaheim for Destinations International’s 2018 Annual Convention? CEO Don Welsh has promised four days of education and inspiration, including updates from Airbnb, Brand USA’s latest storytelling campaign and tips on marketing in times of crisis.

Q&A with MTA on the Future of MeetingsMeeting PlanningQ&As

For more than 20 years, Miller Tanner Associates (MTA) has specialized in events for the pharmaceutical, biotechnology and medical-device industry. Smart Meetings sat down with two leaders from the team to learn how best to adopt emerging meeting formats for the future.

Site Inspection: Discover a Meeting OasisDestinations

The Greater Palm Springs area economy is powered by group business. With more than 300 sunny days per year, the 120 hotels in Coachella Valley incorporate extravagant outdoor options (including 125 golf courses) with their ballrooms and breakouts—because why come to the desert if you aren’t going to see any sunshine?

Smart Dispatch: Beyond the SteakhouseDestinationsSmart Dispatches

Famed Magnificent Mile is proving that while the Windy City may still be home to more steakhouses per capita than just about any other city in the country (to name a few, Lawry’s The Prime Rib, Ditka’s Restaurant and Michael Jordan’s Steak House Chicago), options for groups are more varied—and authentic—than most planners may realize.

Hack Your Event BudgetMeeting Planning

With costs rising faster than an express elevator to a penthouse welcome reception—particularly in the areas of technology and food and beverage—planners have had to watch every penny. Use these hacks to make sure your budget dollars go the distance.