In this Coffee Chat episode of Smart Start Radio, host Eming Piansay takes a closer look at why B2B events are shifting away from larger formats toward smaller, more intentional experiences.
Inspired by a recent SmartMeetings.com article, the conversation explores how tighter budgets, travel fatigue and the rise of Gen Z attendees are changing what people expect from conferences and meetings.
Instead of assuming that bigger always means better, planners are beginning to experiment with smaller formats, more interaction and more thoughtful event design.
In this episode, we break down three key shifts planners should be thinking about right now: designing for interaction rather than attendance numbers, making experiences more intentional and rethinking how success is measured.
If you are planning your next event and wondering whether scale still equals impact, this episode is for you.
Read the original story here:
B2B Events Are Getting Smaller and Smarter for Gen Z
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