The age of AI demands some irrational experimentation if you are going to lead as an event innovator rather than waiting to be the meeting prof disrupted and left behind. This dynamic conversation will challenge you to upend how you think about delivering events from what tech stack, marketing and communication is required to how you work, execute and measure your activations.
You will learn:
- What questions to ask when considering technology partners for your events.
- How to use technology to personalize experiences, making them more human.
- Strategies for courageously testing and iterating.
Meet the Speakers
Brent Turner Across a portfolio of world-shaping businesses—including Amazon, Dell, Google, Microsoft, Salesforce, and many more—Brent Turner and his Opus Agency teams are fueling the future of brand movements. As a member of Opus Agency’s global executive team, Brent leads teams across strategy, go-to-market, and their fast-growing international studios, including their EMEA hub in the heart of London. Growing up on the cloverleaf of media, technology, and community, including a stint as the chief digital officer at MIT, Brent’s three-decade-long career is filled with the achievements, stories, and scars that come from sharing intrigue, obsessing excellence, and grouping things in threes.
Dahlia El Gazzar Dahlia El Gazzar is chief ruckusmaker with DAHLIA+Agency. She is a tech company veteran, networker and event marketer. She has spoken at numerous industry events, including IMEX and IAEE. She is the Smart Tech correspondent for Smart Meetings.
Vinnu Deshetty Event ROI Coach, Vinnu Deshetty, has an extensive background in the event marketing industry, having worked with numerous high-profile clients to significantly enhance their event ROI. Her expertise has consistently led to successful outcomes, making her a trusted advisor for CMOs, event marketers and meeting planners.
