As a corporate or association meeting planner, you have a lot on your plate—content, marketing, event design—often with a small team. You don’t have to go it alone or rely on artificial intelligence to predict the best answers. Independent, third-party and agency consultants can help with everything from sourcing to staffing and all the logistics in between. They have relationships and tools that can complement your skillset—if you manage the relationship efficiently.?
We are bringing top consultants together to talk about how to structure a partnership that leverages everyone’s core competencies for the best post-event feedback of your life. You will learn:
- How to find the right partner by asking the right questions.
- The difference between independent planners, third-party planners and agencies.
- Communication tips to keep everyone aligned.
J.J. Wills is senior vice president of marketing programs and business development for ConferenceDirect. A graduate of the University of Southern California, Wills began her career in catering sales with ARAMARK in Oregon. She held several hotel sales positions, including opening director of sales and marketing at the Hilton Vancouver Washington. In 2006, she relocated to Las Vegas, where she spent 10 years on the Caesars Entertainment sales team. An active participant in the hospitality industry, Wills is a Past President of the Las Vegas Hospitality Association, and participates in Castell@College as a role model for young women entering the hospitality industry. Wills received the UNLV John Yaskin Mentor Award in 2014, was selected as one of the 2024 Smart Women in Meetings and is on the MPI Foundation Global Board of Trustees.
