Christy Lamagna, owner of Strategic Meetings & Events and author of The Strategic Planning Guide for Event Professionals, is an evangelist for turning events into investments that accelerate sales. She will share her step-by-step guide for managing the strategic meeting process—everything from discovery meetings to real ROI measurements. Learn how to get a seat at the table early in the process, what questions to ask and how to deliver results that will be valued in the C suite.
Upcoming Presentations
What is AI Good for Anyway: Meeting Planner Edition
We have all heard that Generative AI can do everything a meeting professional can do, but faster. But specifically what are the things that humans can leverage the technology for,…
How to Plan Must-attend Healthcare Conferences
In a world where healthcare workers have their choice of ways to earn continuing medical education (CMEs), how do you plan a healthcare conference they will travel to attend? We…
Design for Impact: How to increase engagement without increasing costs
Forget rinse and repeat. In the world of AI, intentional event design will be an essential skill for all meeting professionals. Increased engagement is a byproduct of well-designed experiences and…