Time is money and that is exponentially true when the audience is financial executives. Often the smallest events require the most attention to detail and management. When the event professional becomes a strategic partner with the C-suite to reach measurable goals, making decisions about where to focus budgets and priorities is simplified. But how to reach that level of trust and respect?
You will learn:
- How to align with company goals to turn the events department into an essential line item
- How to design meaningful investor and employee events that deliver meaningful KPIs
- How attendee needs are changing
Sarah Niuatoa is Marketing and Communications Manager at Berkshire Partners, where she leads strategic communications and executive, investor and employee events. With 12+ years of private equity experience, she specializes in event strategy, content development, executive programming and stakeholder engagement. Sarah holds an MBA in Event Leadership from Johnson & Wales University and serves on the Preferred Next-Gen Leadership Council and FICP Education Committee.
