DoubleDutch and American Express Partner on Med Meetings App

DoubleDutch and American Express Meetings & Events have partnered to create a new app aimed at medical and pharmaceutical meetings. HCP Mobile Connect was designed to be a key tool in assisting pharmaceutical companies meet complex compliance regulations when hosting health care providers (HCP) at events.

The app is powered by DoubleDutch technology. It will allow those hosting meetings to accurately confirm and register attendance. It’s also features international customization to provide local languages and legal messaging.

“Pharmaceutical companies are facing increasingly complex obligations from a regulatory and compliance perspective, both within the United States and internationally,” said Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events. “With this in mind, we offer a suite of services for the health care industry to assist in providing full visibility of meetings and events attendees and associated spending.”

Jouaneh points out that health care industry meetings and events vary greatly in size from large international conventions to lunches and dinners. The goal of the app is to help provide transparency on attendance records and deliver value to those who are required to keep track of this information in order to remain compliant.

“The events industry is witnessing a digital and mobile revolution, with solutions such as DoubleDutch designed to digitize the offline experience and bring more data and insight to help event organizers track, measure and optimize their events,” said Lawrence Coburn, founder and CEO of DoubleDutch.

DoubleDutch has become quite the player and partner of meetings industry elite. Last month, it was announced that Freeman Digital Ventures has invested in the San Francisco-based mobile event technology provider through a new division. The partnership calls for Freeman’s customers to integrate the company’s online exhibitor interface with the new DoubleDutch for Exhibitors product. This integration will allow event exhibitors and sponsors to launch digital campaigns that can target the best attendees for what they are selling.

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