There’s a good chance that the next meeting or event app you download is going to be a lot more intuitive and easier to use.

QuickMobile, an industry leader in mobile enterprise meeting and event apps, today released a new app interface for its mobile app and analytics platform. The new UI recognizes the maturity of the app market and addresses one of the biggest barriers to enterprise mobile app adoption by redefining the user experience.

According to enterprise mobility provider Kony, 50 percent of enterprise mobile apps fail because of poor user experience, while SAP found that 78 percent of enterprise apps are abandoned after the first use.

QuickMobile felt a new approach was warranted.

The new app interface includes a completely redesigned look and feel, enhanced features to improve navigation and interaction with app content, and a new mobile framework for greater cross-platform consistency and development efficiency.

“We have had tremendous success with our current UI and mobile event app platform with many of our customers experiencing over 100 percent adoption rates of their event apps,” said Craig Brennan, QuickMobile’s CEO. “Mainstream consumer apps continuously raise the bar on user experience, and expectations quickly carry over to meeting and event apps. We’ve once again redefined the user experience from the ground up and made our UI even more captivating and user-friendly.”

In addition to a new layout and design, the new app interface includes a number of updates that simplify and enhance navigation while making data gathering and sharing easier.

Some of the highlights are:

-Style changes and feature updates that make content easier to read, navigate, search and favorite
-Extended search capabilities. Results will come from every component within the app, including attendee profiles, documents, exhibitors, schedule, sponsors and more
-New survey interface to make surveys easier to read and complete
-Updated gamification interface with enhanced leaderboard that includes attendee photos
-More consistent layout and design between iOS and Android operating systems

“In the event space, apps help attendees quickly find and share information while driving a positive reflection on the brand. Our new UI sets new standards through a more appealing, feature-rich user experience that maintains the flexibility and brandability our customers have come to expect,” Brennan added.