These new and renovated properties are redefining luxury, all with an oceanfront twist.

Who doesn’t love a meeting on the beachfront? Something about the coastal breeze and expansive blue waters just feels like luxury, in every definition of the word. These new and renovated hotels and resorts bring that luxury to an even higher degree, each in their own unique way.

Whether you’re gathering hundreds for a conference or bringing together a small incentive group, there’s no shortage of opportunity for every attendee to experience luxury in the way that works for them. Perhaps that’s what luxury is, at the end of the day—the freedom to relax and unwind, indulge and celebrate, in whatever way feels right for you. Below, you’ll find some of the latest and greatest transforming the meaning of luxury today.

Luxury is Simplicity.

The Bower Coronado for New and Renovated
The Bower Coronado guestroom; photo by Sam Frost

San Diego’s Coronado Island sees one of its first new developments in decades with the grand opening of The Bower Coronado. The bespoke luxury retreat draws inspiration from by the Japanese philosophy and aesthetic of wabi-sabi: embracing the beauty in the imperfection and simplicity often found in nature and understated objects. Blended with California coastal elegance, guest will find a warm, intimate and down-to-earth setting just steps from the beach and minutes from downtown San Diego.

The Bower fosters a genuine, personal approach to hospitality with practices such as pre-arrival outreach to gather guest preferences, greeting guests by name on arrival and a host team that works to design bespoke personalized experiences, whether guests want to lounge by the pool, take a surf lesson or access their perfect golf tee time. Daily activations such as morning pastries and afternoon cocktail-making classes ensure the hotel is always abuzz with engagement.

The hotel’s architectural style and wabi-sabi theme pay homage to the site’s legacy as John D. Spreckels’ Japanese Tea Garden. Elements of organic materials such as limestone, patinated metals and artisan woodwork complement the minimalistic design. Lush landscaping seamlessly blends indoor and outdoor spaces and pays homage to the site’s botanical heritage. Across the 39 luxurious guest rooms, guests will find floor-to-ceiling windows, and select rooms feature either private patios, Juliet balconies or full balconies.

This debut also brings a new rooftop restaurant Coronado Island with Dive, serving California coastal-inspired cuisine for breakfast, lunch and dinner every day. The setting embraces mid-century California glamour and features elements such as two restored historic neon signs. Events can utilize Dive as a gathering space alongside other spaces across the property, and a dedicated event planner for the property works with planners to ensure seamless events.

Read More: The World’s 13 Best Beaches

Luxury is Welcoming.

St. Regis Aruba Resort for New and Renovated
The St. Regis Aruba Resort

St. Regis Hotels & Resorts opens a new luxurious seafront oasis with The St. Regis Aruba Resort. As part of Marriott International’s luxury portfolio, the property is a luxurious, exclusive escape on one of the country’s most sought-after coastlines. Its debut brings the first ever St. Regis casino and six distinct culinary experiences, including a rooftop dining destination led by acclaimed chef Akira Back, celebrated for his innovative interpretations of Japanese and Korean cuisine.

Across 252 guest rooms, including 52 suites that are personalized to guest needs, the resort offers a relaxing haven. When it’s time to go out and about, guests have extensive options, including two sparkling pools, a state-of-the-art fitness center and locally-inspired treatments at The St. Regis Spa, nestled against the backdrop of Aruba’s pristine beaches. As all St. Regis properties, The St. Regis Aruba Resort will feature its own take on the Blood Mary, titled the “Bon Bini Mary”—”Bon Bini” means “welcome” in Papiamento, the local language of Aruba—which blends local papaya, lime and habanero chili with aromatic spices.

Meeting and event spaces continue the luxurious, serene atmosphere across 20,000 sq. ft. of indoor and outdoor function space. From the Terrace Suites to the Astor Ballroom, meetings and events enjoy tailored experiences designed to meet their unique needs, as well as exceptional culinary offerings, St. Regis Butler Service and onsite, dedicated event planners.

Luxury is Style.

Tideline Palm Beach Ocean Resort & Spa guest room for New and Renovated
Tideline Palm Beach Ocean Resort & Spa

Palm Beach, Florida sees a refreshed look and feel to one of its celebrated resorts, at Tideline Palm Beach Ocean Resort & Spa. The $25 million renovation brings the resort into a new era with a renewed design that emulates an ethereal, open and airy feel across all areas, from the stylish pool entrance to the grand lobby, and even the white sandy beachfront.

Across all 134 guest rooms and suites, each providing serene views of either the ocean or garden, create an effortlessly stylish atmosphere. Dining is always sure to impress at Brandon’s, the resort’s destination restaurant, offering fresh coastal cuisine, fine wines and nouveau crafted cocktails, with options to dine inside the newly redesigned space, on the beachfront patio or even right on the beach. At the minimalist designed sushi bar, Mizu, guests can enjoy a chef-driven menu with seasonal specialties.

When it’s time for some self-care, The Spa at Tideline is an easy go-to. A two-time winner of Condé Nast’s Readers’ Choice Awards, the 6,000-sqare-foot spa is designed for optimum relaxation with treatments ranging from the exclusive Tideline time reversal facial to a number of unique massages. In case attendees want to treat themselves to some special pre-event glam, the spa also offers manicures, pedicures and hair cutting and styling.

When the time for the event rolls around, it’s sure to shine wherever it takes place across the 7,000 sq. ft. of indoor and outdoor venues. From the dramatic pool, lush gardens, oceanfront terrace and private beachfront, to the resort’s celebrated grand ballroom and its breathtaking views of the Atlantic Ocean.

Read More: Oceanfront Meetings are a Smart Choice

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AI tools were used in the development of this article

Alright, let me set the scene: you planned the perfect outdoor event – maybe a corporate reception to welcome visiting VIPs, an employee-appreciation BBQ, or even a backyard wedding – and then BOOM. Mother Nature decides to toss in blistering sun or, worse, wind and rain. Don’t worry, you don’t need to arm-wrestle the weather gods to keep your sanity intact. Instead, meet your new best friend: the outdoor canopy tent. Trust me – it’s like bringing an umbrella to a picnic, but way cooler (and bigger).

Canopy tents are the answer to all your event-hosting fears. They keep your guests shady in the sun, dry in the drizzle, and happy no matter what’s going on in the skies above. Let’s dive into why these lifesavers deserve a permanent spot in your event-planning toolkit.

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Features So Good, You’ll Want to Marry This Tent

So Easy, Even Your Dog Could Set It Up
Picture this: You’ve just arrived at the park, and instead of wrestling with poles and feeling like you’re in a gladiator battle with your old tent, you pop open your canopy in – wait for it – minutes. The Crown Shades 10’x10′ canopy, for example, has a magical “center lock system” that makes it so easy, you’d think it was designed by wizards.

No tug-of-war with fabric. No yelling at your friends to “hold that corner!” Just open, lock, and BOOM – your event HQ is ready to rock.

Tougher Than Your Uncle Who’s Been to Every Tailgate
You know those flimsy tents that collapse at the first gust of wind? Yeah, not these. Models like the Eurmax Standard 10×10 are basically the superheroes of the canopy world. They laugh in the face of rain and even give a little side-eye to the wind. Whether it’s a sunny day at a flea market or a backyard wedding that might see a little drizzle, these tents keep the party going.

Bonus: Most options are made with water-resistant materials. So, no more soggy sandwiches or frantic running indoors when the rain comes.

Portable & Pretty (Yes, That’s a Thing)
Canopy tents should be practical to carry AND look good. Many models like the Ozark Trail 10’x10′ Slant-Leg Canopy are affordable, easy to toss into your car trunk, and come in stylish colors that’ll match your event vibe. Need something sleek for a wedding? Done. Something funky for a bazaar? Got it.

Oh, and that storage bag? It’s basically your tent’s suitcase. Pop it in there, roll it out when you need it, and you’re good to go.

Need Something Bigger? This one fits up to 50 people

Elevate your next corporate event with this spacious and elegant 10’x30′ Party Tent. Designed to accommodate large gatherings, this tent provides the perfect setting for networking, presentations, or relaxed socializing. Its sturdy, rust-resistant steel frame ensures stability, while the waterproof polyethylene fabric offers excellent protection from the elements, keeping your guests comfortable in any weather. Five removable sidewalls with windows allow for customizable ventilation and ambiance, and the tent’s sophisticated design enhances the professional atmosphere of any corporate event. Easy to assemble and tool-free, this tent provides a hassle-free solution to impress attendees and make your event memorable. Note: Avoid use in severe weather conditions.

Read Smart Meetings full product listing for the 10’x30′ Party Tent here.

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Real People, Real Wins

Sure, the features sound great, but let’s hear it from the pros (and by pros, I mean your fellow party-planners). One event host said she set up her CLAM Quick-Set Escape in the middle of a mosquito-filled summer camp area, and guess what? Zero bites. Another vendor at a rainy farmers’ market called the Eurmax their “secret weapon” against soggy sales. Rain or shine, these tents have got your back.

So, Should You Get One? (Spoiler: Yes. Yes, You Should.)

Let’s be real: hosting outdoor events is stressful enough. A canopy tent is the no-brainer solution to every “what if” you’ve had about weather woes. It sets up in minutes, shields you from sunburn or soggy jeans, and makes your event look like you hired a pro to plan it.
Why risk rain ruining your BBQ or sweat dripping down your back at the farmers’ market when a quality tent can save the day? Whether you’re rocking the Crown Shades for its ease, the Eurmax for its boss-level durability, or the Ozark Trail for its budget-friendly flair, there’s a tent out there made just for you.

Make Your Move!

Outdoor events are meant to be fun – so stop letting the weather rule the show! Grab a canopy tent today and make every event stress-free, stylish, and memorable. You’ve got the sunshine, the snacks, and the playlist. Now all you need is the perfect tent.

How to pivot gracefully when something happens to an expert on the way to the stage

You’ve curated the perfect speaker panel, confirmed your thought leaders and prepared for a dynamic discussion—then one of your panelists cancels. Budget cuts, last-minute emergencies or visa issues have become more common. So what now?

As event organizers, we’ve all faced this last-minute scramble. The good news? You have a few options in your back pocket:

  • Call on that backup panelist who’s been fully briefed and is on-site or on-call.
  • Redesign the agenda that accounts for a smaller panel.
  • Make the session more interactive by inviting audience participation, going deeper with fewer voices, or shifting to a moderated fireside chat with the few remaining panelists.
  • Have the panelist join virtually, if they are still available. This introduces complexity–especially if you have an in-person and/or remote audience with both in-person and remote panelist(s)–but it can work beautifully with the right preparation.

While hybrid panels offer flexible solutions, they come with their own set of challenges. From rethinking energy dynamics to integrating backup strategies, here’s how to navigate the unexpected and still deliver a powerful panel:

The Technology Has to Work. Remote panelists allow for real-time interaction, but only if the tech works flawlessly. Do a full run-through beforehand—whether their participation is in-person or pre-recorded.

Read More: What to Expect When Booking A-List Event Speakers

  • Mind the details. Ensure the remote panelists have strong internet, a quality microphone, and good lighting. Even the most brilliant content won’t land if the audience can’t see or hear them properly.
  • Pre-recorded segments can work. Capture a short 60-90 second video of each of the remote panelists’ key points. The moderator can reference or build on their ideas during the session. Bonus: consider having the remote panelist join in for live Q&A toward the end of the session.
  • Visually equalize the stage. Display remote panelists on large monitors at eye level to give them a “virtual seat at the table” If using a single large screen, don’t have it not stuck in a corner or off to the side. Position your moderator and panelists near it at eye level to create a more natural conversational flow.
  • Balance the sound experience. Mic all in-room panelists equally and ensure remote voices are piped through the main speaker system with no delay or distortion. Crisp audio is just as important as crisp insight.

Coach your Remote Panelists. Don’t assume your remote panelists are ready just because they click a Zoom link. Provide guidance on how to show up strong:

  • Sit forward, stay within camera frame, and keep the camera at eye level.
  • Use gestures and a touch more energy than usual to stay engaging on screen.
  • Pay attention throughout the panel—the audience will be looking at you!
  • Speak conversationally and establish a “signal” with the moderator that you want to contribute to the conversation.
  • Keep your responses concise—90 seconds max—and pass the baton to other panelists
  • Prepare a soundbite-ready “headline,” of a few key messages as well as a clear call-to-action.
  • Remind all panelists—remote or in-person—that panels aren’t about showing off. They’re about showing up for a fabulous conversation for the benefit of the audience.

Don’t Ignore the Energy Gap. When some panelists are remote and others are in-person, the dynamic can feel uneven. Hybrid success hinges on creating a sense of unity across formats. Here’s how to make the experience feel natural and cohesive:

  • Bring remote panelists into the room—literally and visually. Use a confidence monitor so the in-room moderator and panelists can see their faces without turning away from the audience.
  • Draw them in. A skilled moderator will loop in remote panelists early, often and by name. (Note: this is a developed skill—many moderators will unintentionally overlook the remote participants).
  • Encourage cross-talk. Panelists should be briefed in advance to reference each other—especially across in-room and virtual boundaries. When an in-person panelist says, “I’d love to hear what [Remote Panelist] thinks about that,” it signals true inclusion.
  • Let remote panelists see the audience. If they can’t, use a roving camera to share reactions and keep them connected to the room.

Get Creative with Coverage. If hybrid isn’t an option and a panelist is absent, think outside the box:

  • Ask for a statement. A written quote or a short video (even from their phone) can still offer value.
  • Try the “empty chair” technique. Have the moderator reference the missing panelist’s perspective, then ask the audience to weigh in.
  • Fold in the audience. Allocate more time for questions or invite a “hot seat” participant from the audience can create an unexpected highlight moment.

Rehearse the “What Ifs.” Panelist no-shows don’t have to derail your session. But pretending it couldn’t happen? That’s a risk. Run your panel design through this quick checklist:

  • Do I have a backup panelist or a plan for a smaller panel?
  • Will I allow live or pre-recorded remote participation?
  • Have I briefed the moderator on how to manage hybrid energy dynamics?
  • Do all panelists know how to engage (and shine) in a hybrid environment?

A little foresight goes a long way. With a flexible mindset and thoughtful design, even an unexpected panelist absence can turn into an opportunity for creativity, deeper dialogue, and a truly memorable session.

Kristin Arnold headshotKristin Arnold, CSP, CPAE, CPF | Master is a high-stakes meeting facilitator and a leading expert on speaker panels. She is on a crusade to stop boring panelsone lively, well-designed conversation at a time.

Join her at powerfulpanels.com.

 

Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiences—and your hotel’s outdoor spaces could be exactly what they’re searching for.

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But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.

1. Showcase Your Outdoor Spaces Online

First impressions are everything, and for many potential clients, that first interaction happens online. To entice planners, it’s essential to showcase your outdoor spaces with compelling digital content.

  • Invest in High-Quality Visuals: Use professional photography that highlights the natural beauty of your spaces. Capture the lush greenery, scenic views, elegant setups, and versatile layouts your venue offers. A mix of day and evening shots can showcase your flexibility for any kind of event.
  • Create Virtual Tours: Planners want to envision their events in your space. Offering 360-degree virtual tours or video walkthroughs can provide an immersive experience, helping clients see how your venue fits their needs.
  • Optimize for SEO: Use search terms like “outdoor meeting spaces in [your city]” or “best hotel garden venues for events” throughout your website, especially on pages featuring your outdoor spaces. This ensures potential clients can easily find you when searching for venues online.

2. Leverage Seasonal Themes in Your Promotions

Spring and summer come with natural opportunities for themed events, promotions, and packages. Highlight these seasonal elements in your marketing.

  • Offer Themed Packages: Create tailored event packages built around spring or summer vibes.
    • For example: A “Spring Bloom Corporate Retreat” featuring floral centerpieces and fresh seasonal cuisine.
    • A “Summer Sundown Networking Event” with cocktails on the terrace and a sunset backdrop.
  • Capitalize on Calendar Dates: Promote your outdoor spaces for popular spring and summer occasions, such as Mother’s Day brunches, graduation parties, 4th of July celebrations, or corporate summer outings.
  • Collaborate with Local Vendors: Partner with florists, entertainers, or caterers to create unique, seasonal offerings that set your venue apart. Clients love when all-in-one solutions are available.

3. Focus on Sustainability to Attract Eco-Conscious Clients

Sustainability is a necessity for many clients searching for event venues. Outdoor spaces offer a natural advantage and provide the perfect foundation for hotels to market themselves as eco-conscious options.

  • Highlight Your Green Initiatives: Showcase sustainable elements in your outdoor spaces, such as solar lighting, water-efficient landscaping, and recycling initiatives.
  • Promote Green Events: Offer zero-waste event options or menus featuring locally sourced, seasonal ingredients. Consider promoting “digital-first” events with reduced paper usage, like QR codes for agendas and programs.
  • Use Data to Build Trust: Include statistics or testimonials from past events to illustrate the success of your sustainable practices. For example, “Our outdoor meetings reduced paper waste by 30%, and our eco-friendly catering received rave reviews.”
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4. Personalize and Customize Experiences

No two events are the same, and clients are increasingly searching for venues that will work with them to create the perfect experience. Outdoor spaces offer flexibility, and personalization is key to maximizing bookings.

  • Provide Customizable Event Setups: Enable your outdoor spaces to accommodate a range of event types, from intimate gatherings to large corporate conferences. Offer modular setups, from picnic-style seating to luxury tented areas.
  • Offer Hybrid Meeting Options: Incorporate outdoor-friendly technology, such as screens, projectors, and Wi-Fi connectivity, to appeal to corporate clients looking for hybrid meeting solutions. Add shaded areas or weatherproof setups to ensure guests and equipment are comfortable.
  • Incorporate Unique Touches: Work with clients to add personal touches, such as themed decor, signature cocktails, or custom lighting to illuminate evening events.
  • Share Client Testimonials: Nothing builds trust and appeal like success stories from past events. Highlight real customer experiences—whether it’s a bride who loved her garden wedding or a CEO who praised your terrace retreat.

Got a great success story you’d like to share? Get in touch with Smart Meetings.

5. Promote Your Outdoor Spaces Through Seasonal Campaigns

Social media and online advertising are powerful tools to spread the word about your outdoor spaces. Establish a connection with potential clients by running targeted seasonal campaigns that highlight your offerings.

  • Seasonal Visuals: Use enticing spring and summer imagery in your ads and social media posts, such as colorful flowers, bright sunny days, or cozy twilight gatherings. Let clients see the possibilities.
  • Run Contests and Promotions: Host a giveaway or contest on Instagram or LinkedIn to boost engagement. For example, offer a “free site visit for all reservations booked this month” or a discounted deposit for spring/summer events.
  • Involve Influencers and Event Planners: Collaborate with local influencers or event planners who can promote your space through their networks. Invite them to experience your outdoor venue and share their experience with their followers.
  • Encourage User-Generated Content: Incentivize your event clients to share photos and testimonials from their events, tagging your hotel. Authentic social proof is an incredibly effective marketing tool.

Step Into the Spring/Summer Spotlight

Spring and summer are seasons of energy, growth, and connection—an ideal time to showcase your outdoor spaces as places where unforgettable moments happen. By leveraging these five marketing strategies, you’re creating an experience that will attract clients and keep them coming back.

Don’t let your outdoor spaces sit idle this season. Start by showcasing their potential online, crafting unique seasonal packages, and appealing to eco-conscious clients with sustainable practices. Combine that with social media campaigns and a personalized touch, and your hotel will stand out as the premier destination for spring and summer events.

Ready to boost your spring and summer bookings? Reach out to our team for personalized support in marketing your outdoor spaces. Together, we’ll help you capture the magic of the season and turn opportunities into profits. Contact us today!

Meeting planners have many options when choosing a city to host their next corporate event.  It’s not surprising that up and coming Boise tops the list of stand-out destinations. This unforgettable meeting destination is equipped with everything planners need for a successful meeting or convention. Read on for the reasons why meeting planners fall in love with Boise.

1. Explorable & Lively Downtown Area

Many of Boise’s popular meeting venues are located in the heart of the city, only ten minutes from the airport. Attendees can step outside Boise Centre and venture to over 100 restaurants, breweries, hotels, shops and wine tasting rooms. Coffee shops, the Basque Block, live music venues, arts and cultural offerings all add to the city’s appeal.  Four blocks from Boise Centre is the 25-mile riverfront Greenbelt path for biking, walking and running.

 

2. Boise Centre, ‘Idaho’s Premier Convention Center’

In the middle of downtown and minutes from the airport, is Boise Centre, a boutique convention center with 31 versatile meeting rooms and event spaces. This unique venue boasts beautiful views of the nearby Boise Foothills, modern amenities and personalized service for a seamless event experience.

Read More: Boise, Idaho: Climbing Up the Rocky Mountains

As a full-service convention center, Boise Centre offers exceptional in-house catering, audiovisual, event production and technology services with on-site support. Delicious and inspired meals featuring locally sourced ingredients are skillfully crafted by our culinary team. Surrounding Boise Centre are plentiful hotels with 1,500 guest rooms within walking distance including luxury and boutique options. Nearby is the city’s 8th Street, or “Restaurant Row”, where groups can enjoy Boise’s thriving culinary scene.

3. Convenient Air Access and Easy to Get Around

Boise is convenient to get to with direct air service to 27 destinations, including Atlanta, Chicago, Dallas, Los Angeles, Minneapolis, San Francisco and Seattle.

The airport is only 10 minutes from downtown, so shuttling attendees to their accommodations is extremely easy.  If ride sharing will be the go-to, you can rest assured it will be a very reasonable option for attendees. For events with attendees traveling from across the globe, this is a huge benefit!

4. Wide Variety of Meeting Spaces

Boise boasts a wide range of meeting rooms for every occasion. Whether you’re planning a meeting for 10 or 1,000, Boise offers comfortable venues for a range of tastes and budgets. In fact, we have more than 6,000 rooms – as many as cities twice our size. From luxury high-rise to locally owned boutique hotels and intimate meeting spaces to a historic train depot and charming Basque Block, you’ll find that “just right” space here.

5. Unique & Memorable Team-Building Activities

Boise’s cozy “small town” feel is the perfect backdrop for team-building activities, giving meeting attendees the feeling like they’re on an intimate retreat together. The vibrant city has every team-building activity you can imagine appealing to all personality types. Adventure seekers rave about whitewater rafting nearby, while others will love the food and winery tours, or the vertical team slide at Jack’s Urban Meeting Place (JUMP).

6. Complimentary Planning Assistance and Site Visits

From finding event speakers to event promotion, hotel contracts, guest activities and complimentary collateral materials, Visit Boise is at your service.  Apply today for a site visit that includes a custom itinerary, complimentary round-trip airfare, lodging, and food and beverage.

If you’re planning a corporate meeting or event, Boise is truly a destination that can do it all.  From the convenience and accessibility to the variety of event spaces and the culturally rich downtown scene, you won’t find another city like Boise.

Paid for in part by a grant from Idaho Tourism.

From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest.

Ripple Effects of Events

“Events change behavior long-term,” said moderator Devon Montgomery Pasha, setting off a series of stories about exactly how that is happening in the Pacific Northwest.

Rebecca Lovell headshot
Rebecca Lovell

There is something about hosting 1000s of top economic powers from 23 countries at APEC 2023 that bonds people for life. “When we consider the multiplier effects, events have a long story arc and broader economic impact than most people realize,” said Rebecca Lovell, chief operating officer at Greater Seattle Partners, a public-private partnership marketing to encourage global businesses investment in the area.

“It’s not just about jobs and tax revenue in Bellevue and Kirkland. But think about the multiplier. These are businesses that get here, and they need bankers, lawyers, realtors, accountants, architects. These are a critical part of creating a soft landing for companies to scale.”

In addition to the dollars international companies invest in the city after visiting, there is also a cultural exchange. After an executive leadership exchange with Japan and the University of Washington a $110 million investment in this community to spur collaboration and research around artificial intelligence happened. Win-win.

Kelly Saling headshot
Kelly Saling

Kelly Saling, senior vice president and chief sales officer with Visit Seattle, brought the discussion to a people scale. “I would define events as humanity,” she said. “ We talk a lot about money and measure in dollars but the reality of it is, ‘humaning’ is what we need to move on in life and that’s what we all work for every single day by bringing people together.”

Events are an antidote to the loneliness plaguing the country. Groups traveling for conferences are part of the reason Seattle is home to a vibrant mix of arts, culture, music, restaurants and retail that make up the fabric of life in the area. Meetings are a healthy part of the urban mix for residents and travelers alike.

Read More: Notes from the Road—Seattle

A Growing Event Town

“Seattle has always been a great event town going back to 1962 and the World’s Fair that put the city on the map,” said Jon Scholes, president and CEO of Downtown Seattle Association, leaders in revitalization of economic development, public safety, chronic homelessness and transportation.

Jon Scholes headshot
Jon Scholes

He pointed to the legacy that event left, including Seattle Center campus, Space Needle, monorail and hotels that served us for many decades to follow. “We’ve taken it to another level with the light rail system, expanded airport and hotel capacity and convention facilities with the addition of Summit building. We are positioned as an incredible, big events town, and I think that is deeply appreciated among the business community and those who benefit.”

Read More: The Evolution of Urban Renewal Takes Shape in Seattle and Portland

Then Scholes spelled out the benefit for locals. “They come, they stay, they spend money and then they leave. What a deal. When you invite your relatives to come for the weekend, do they help you pay your electric bill? In a time when we’re talking about budget shortfalls at the state and city level events importing tax dollars, events set us up for future growth.”

The FIFA Effect on Seattle

For those in North America who follow a black, white round football, there are lots of reasons to get excited. In addition to hosting six FIFA World Cup games in June 2026, Seattle is set to host Club World Cup this June. Saling compared the Club World Cup crowds to a well-attended Seahawks game largely contained at Lumen Field.

In contrast, hundreds of thousands will travel from all over the world to the west coast for games stretching from Los Angeles to Vancouver in summer of 2026. To prepare, a local organizing committee is creating a series of playbooks to make it easier for locals and local businesses to benefit from that attention while abiding by FIFA rules.

Learn More: Brand USA Focus on Special Events

“The number one thing to remembering is that this is for us,” Saling said. “Visitors are coming and it’s going to be massive like nothing we’ve ever seen since the World’s Fair, but it is a generational opportunity for us as residents to appreciate the tournament and the legacy it will leave.”

Time to Bring Seattle’s A Game

The pressure is on. “We’re going to deliver a phenomenal experience. We’re all going to have to bring our A game,” said Scholes. “People have to be able to move around this place. They have to be able to enjoy themselves when they’re in public areas and getting off the train, walking through parks and on the sidewalks. It’s got to be safe, clean and inviting.”  Downtown Seattle Association is staffing up ambassadors.

The city is also looking beyond the local action. After the semi-finals move on, the city will be hosting watch parties in parks and public spaces downtown. “Once FIFA has packed up and left Seattle, we want to keep the soccer energy alive through the final and beyond,” said Scholes.

Feeling a little uneasy about all the talk of economic slowdown? You’re not alone—new research shows U.S. travelers are starting to opt for shorter trips and more affordable stays as they brace for tighter budgets. Curious how staffing challenges in hospitality might shape events moving forward? Marriott’s latest partnership means housekeeping robots might soon greet your guests—yes, really. Thinking about Asia-Pacific for your next incentive getaway? One of the world’s top cruise lines just charted a new course into the region.

As always, Smart Travel is here to bring you this week’s must-read travel and tourism news.

Beach.com Report Reveals American Travelers’ Recession Fears

A new report out this week from Beach.com shows that many American travelers are feeling the pinch of economic uncertainty, and it’s starting to shape where they go and how they spend. But instead of giving up their much-needed getaways, they’re getting creative and finding smart ways to make every dollar count while still making room for some well-earned R&R.

Key findings:

  • 61% of Americans are concerned about a recession impacting their vacation plans, and 72% say they’ll adjust their travel habits if a recession occurs.
  • 75% expect travel costs to rise in 2025 compared to 2024, prompting 47% to choose more affordable destinations.
  • 67% of Americans are considering alternative vacation options, with 72% opting for road trips and 61% planning staycations.
  • Despite economic uncertainty, 44% of travelers do not plan to purchase any travel insurance.

American survey respondents’ top alternative vacation options were road trips, staycations, local day trips or excursions, visiting National Parks and staying with family or friends.

What about those dreamy days spent in the sun and sand? The survey revealed 52% of respondents would rather stay at a budget-friendly beach accommodation, 25% would rather take a shorter stay at a luxury resort and 23% are skipping beach trips altogether.

If Americans’ fears of a recession do indeed become reality, almost three out of five say they will adjust their travel habits accordingly.

Robots Check In: Marriott and LG Tap RobotLAB to Transform Hospitality

Marriott International is stepping into the future of hospitality with the help of RobotLAB and LG. In a new exclusive partnership, RobotLAB has been named the only approved system integrator of LG robots across Marriott properties, bringing next-level automation to hotel operations nationwide.

Guests can expect to see cleaning, delivery and room service robots—many integrated with elevators—rolled out across Marriott hotels. These innovations are already in place in locations across the East Coast and are headed to Arizona, New Mexico and California next.

Read More: Automation in F&B Inches Closer to Domination

A standout debut includes the first LG room service robot in the U.S., now operating 24/7 at the Renaissance Dallas Hotel. The robot travels between floors delivering food, toiletries and other amenities, creating a smooth, contactless guest experience.

“We are honored to be the trusted System Integrator for LG robots in Marriott properties,” said Elad Inbar, founder and CEO of RobotLAB. “Through this partnership, we are not just deploying robots; we are redefining the hospitality experience by combining efficiency, reliability and a touch of innovation that enhances both guest satisfaction and hotel operations.”

As labor shortages continue to challenge the hospitality industry, Marriott’s move to integrate smart robotics aims to ease the burden on staff while elevating service standards for travelers across the country.

Oceania’s Riviera to Make Grand Debut in Australia, New Zealand and the South Pacific

Oceania Cruises is bringing its celebrated culinary- and destination-focused experience to new shores with the debut of Riviera in Australia, New Zealand and the South Pacific for the 2025–2026 season. This marks the first time the 1,250-guest ship will sail in the region, offering exclusive itineraries that blend gourmet discovery with immersive exploration.

From November 2025 through March 2026, Riviera will offer voyages ranging from 14 to 35 days, visiting hidden gems like Mystery Island in Vanuatu and Kangaroo Island in South Australia alongside iconic ports such as Sydney and Auckland. Guests can look forward to chef-led Culinary Discovery Tours, immersive excursions with local farmers and fishermen, and a brand-new hands-on cooking class, “Down Under Abundance,” showcasing regional ingredients and flavors.

“We are incredibly excited to bring Riviera to Australia and New Zealand for the first time,” said Jason Montague, chief luxury officer at Oceania Cruises. “This new chapter reflects our commitment to offering exceptional, immersive experiences that celebrate the region’s diverse cultures and breathtaking landscapes.”

Onboard, Riviera features the state-of-the-art Culinary Center, world-class dining venues including Toscana, Jacques and Red Ginger, as well as the luxurious Aquamar Spa + Vitality Center and a host of enrichment programs. Guests also have the option to extend their journey with curated pre- and post-cruise land programs, like stargazing on Great Barrier Island or hiking with a National Park Ranger in Australia’s Blue Mountains.

Aeroluxe Brings Boutique Private Jet Journeys to U.S. Travelers

Luxury travel takes flight as Aeroluxe Expeditions announces its entry into the U.S. market with its inaugural private jet journey, Colors of the World, set to depart in March 2026. Designed for discerning travelers seeking exclusivity and immersive experiences, this 22-day itinerary offers a global adventure aboard a VIP-configured Boeing 737-700—without the sky-high price tag typically associated with private jet tours.

The company limits each journey to just 52 guests, focusing on curated cultural encounters, privileged access to iconic sites, and seamless travel logistics that allow for more meaningful exploration at every stop.

“We’re excited to introduce American travelers to Piet Visser’s renowned expertise in designing immersive, luxurious private jet journeys,” said Neeta Raja, CEO of Aeroluxe Expeditions U.S. “Our boutique approach allows us to deliver an experience comparable to the best in the industry—at a significantly more appealing price.”

By eliminating layers of corporate overhead and costly advertising, Aeroluxe promises clients exceptional value while maintaining the quality and attention to detail of larger, more commercial operators.

Delta Targets Southwest Loyalists with Elevated Status Match Offer

Delta Air Lines is stepping up its loyalty game, aiming to attract frequent Southwest Airlines flyers who may be reconsidering their allegiance. During its Spring Showcase this week, Delta unveiled an enhanced status match offer that upgrades eligible Southwest Rapid Rewards members to higher SkyMiles Medallion tiers than previously offered.

Now through September 30, Southwest A-List members can receive Gold Medallion status in Delta’s SkyMiles program, while A-List Preferred members will be matched to Platinum Medallion—Delta’s second- and third-highest tiers. This is a bump from the airline’s usual policy, which would typically grant Silver and Gold status, respectively.

Read More: Southwest Commits to Groups with Simplified Booking, Investment in Routes and People

“If you have travelers that are considering switching from Southwest, now is absolutely the time,” said Dana Sample, Delta’s director of business-to-business marketing strategy and enablement.

The offer comes at a strategic moment, as Southwest prepares to end its long-standing “two bags fly free” policy on May 28, a change that has frustrated many of its frequent flyers. Delta is positioning itself as a more premium alternative, offering benefits like free seat upgrades, priority boarding and complimentary checked bags to match-tier SkyMiles members.

Also at the Spring Showcase, Delta shared updates on its commercial innovation plans. Sara Reid, managing director of sales and distribution innovation, said the airline will begin testing small-scale integrations of its NDC (New Distribution Capability) application with GDS partners in 2025. “You won’t see a large-scale launch of our NDC solution this year,” Reid said, “but we’ll be doing small-scale testing with our GDS partners to optimize our technology.”

Delta also announced that by the end of March, free Wi-Fi will be available for SkyMiles members on all flights to Europe and Israel, expanding on its transatlantic rollout that began last summer.

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Are you tired of dull, uncomfortable sofas that cramp your style and your living room comfort? Fear not—25Home has a solution that blends luxury, affordability, and pure relaxation into one gorgeous package. Let’s explore the magic of their premium sofas and why they might just be the perfect addition to your home!

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The Sofa Struggle is Real

We’ve all been there: your current sofa looks good in photos but feels meh after five minutes of sitting. Achy backs, worn-out cushions, and designs that scream yesterday’s trend. Finding furniture that combines style and long-lasting quality is harder than remembering your Netflix password. That’s where 25Home enters the chat with their jaw-dropping lineup of modern sofas—from tufted designs to curved beauties, they’ve got something for every living space.

Comfort Fit for Royalty
When was the last time you truly lounged? 25Home’s sofas, like the 89.4” Modern Upholstered Sofa, offer generous seating dimensions (an impressive 89.4” wide!) to let you sprawl with zero guilt. Stuffed with high-density sponge or plush natural down (some models use feather silk cotton and ergonomic foam cushioning), these sofas deliver comfort so decadent it makes binge-watching feel almost productive.

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Built to Last
Cheap sofas may break your heart—and your bank account when you’re replacing them every few years. Not here. 25Home sofas feature solid wood frames and handcrafted stitching, ensuring that they’re as durable as they are beautiful. The Minimalist Top Grain Leather Sofa, for example, uses top-grain leather that ages like fine wine—smooth today, even better tomorrow.

Style That Stops Guests Mid-Sentence
Want to serve Instagram-worthy interior vibes? From boucle fabric to chenille velvet and even Japandi-inspired designs, 25Home pays attention to the small stuff. Their Minimalist Leather Sofa with Tufted Design or the Cream Upholstered Lazy Sofa feature creamy hues and soft textures that match any decor type. Whether your living room says chic, cozy, or modern-industrial, there’s a sofa for you.

Easy Delivery and Custom Options
Unlike traditional furniture shopping, 25Home promises free curbside delivery with optional White Glove Service. Assembly woes? Not here. Plus, with multiple sizes (think: 89-inch, 110-inch, or compact armchairs) and color options like cream, dark leather, or muted grays, customizing your space is effortless.

Beating the Competition: 25Home vs. Other Sofa Brands
When it comes to high-quality sofas, 25Home competes with big names like West Elm or Article—but at a noticeably lower price point. Take the 89.4” Modern Upholstered Sofa for example. Priced at $2,280, it offers similar quality to West Elm’s mid-century pieces, which often retail for $3,000+. Bonus? 25Home throws in real craftsmanship like hand-stitched finishes and natural down filling, which competitors often skip.

Real Customer Experiences
Customers rave about their 25Home pieces. One buyer of the Cream Upholstered Lazy Sofa boasted about its plush feel and unbeatable value for the price. Others appreciate the professional delivery services and quick response time of the 25Home team.

Got a friend who’s obsessed with leather upholstery? They’ll lose it over the handcrafted details on the Top Grain Leather Sofa, which makes sitting at home feel more luxurious than a thousand-dollar spa day.

Final Verdict: Why 25Home Deserves Your Living Room

With their stylish designs, premium materials, and fair prices, 25Home turns home lounging into an art form. Whether you’re upgrading for aesthetics or just want a sofa that hugs you after a tough day, this is your golden ticket to cozy nights and endless compliments.

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Wellness is already in events’ DNA. See in action how planners can amplify it to multiply ROI.

Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action.

From keynotes and education about what wellness truly is (and why it matters for every planner, along with their attendees) to moments large and small that showcased what wellness looks like in an event, every attendee walked away with not only a greater understanding of what wellness is logically, but what it is in action, and what it feels like to be an attendee going home from an event that made wellness a priority.

Across the breathtaking 20,000+ sq. ft. of vibrant, distinct meeting space at La Fonda on the Plaza attendees made brilliant connections and took part in an experience that both refreshed and inspired, heading home with elevated understanding and ideas of how to incorporate wellness into their own events, for all of their own attendees. The ripple effect begins!

Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience

Wellness, now. Here’s how!

Angela Minardi speaking at wellness experience
Angela Minardi

The event kicked off with a keynote from Angela Minardi, founder of Fit City Adventures, who redefined wellness and broke down how planners can better incorporate it—easily.

“[Wellness] is not just 6 a.m. yoga anymore,” she explained. “It’s meeting people where they’re at, and there are so many ways we can do it.” One of those ways, she demonstrated, is incorporating water reminders (which is exactly what it sounds like—in the middle of her keynote, reminding everyone in the room to stop and take a sip of water, right then and there). Water is so crucial to everyone’s health, and hydrated attendees are happier, healthier and more energized, especially while meeting in a high-altitude destination like Santa Fe. It takes just a moment to tell the crowd, “Let’s take a water break.” Everyone takes a sip of water, and then you can continue right on.

So, why wellness, and why now? Minardi referenced a recent McKinsey study that found that wellness in the United States is now a $480 billion market, and it’s continuing to grow, with 82% of people agreeing that wellness is a top, or at least a very important, priority.

She broke down the top five trends planners should look out for, and explained how they can incorporate these trends into their meetings.

  1. Brain Breaks. Calming the nervous system through elements like quiet rooms or even just leading the crowd through a deep breathing exercise, enables people to be better engaged. Get creative and use the resources available to you.
  2. Healthy Hour is the New Happy Hour. Consider the rising popularity of juice bars, mocktails and collagen eye masks. These are activations you can do before dinner, around 4 to 6 p.m. Attendees can experience some “me time” in a space built into the conference where they will meet each other and connect, and you provide a great opportunity for sponsors to get that one-on-one connection with branding incorporated.
  3. Sweatworking is the New Networking. Give people the option to let down their walls in a fun, fit way, and get outside. Consider a “choose your adventure” day where attendees can do fun activities and network, without even realizing they are. Nothing builds bonds like embarking on an adventure; attendees who started the activity as strangers leave as friends.
  4. White Glove Wellness Works Wonders. There is a higher demand for wellness lounges, which can be done anywhere from expo booths to breakout rooms to cabanas. This is another opportunity for sponsors to incorporate their branding.
  5. Something for Every “Body.” Wellness is something different to everyone. Some people might want a 5K, but others might want a sound bath. Offer variety, and let attendees choose what works for them.

Most importantly, Minardi drove home the age-old point, “When our cup isn’t full, we really can’t give to others.” She went on to guide the audience through a few practices centered around three pillars: mind, body and breath.

After a quick grounding meditation, she walked attendees through a few easy Tai Chi movements and finished by leading the crowd through a quick box breathing exercise. As an added bonus, she had everyone take part in a manifestation exercise, writing a note describing where they are—yes, in present tense—one year from that exact moment, using “I am, I feel, I can see” phrases. Through these quick practices, she equipped everyone in the room with skills that will help them become healthier, more centered versions of themselves—and ultimately, better and stronger planners.

Read More: The Convergence of the Events and Wellness Industries: Why Event Planners Should Care

Self-Care as a Lifestyle

Liz Van Voorhis keynote at Smart Meetings Wellness Experience
Liz Van Voorhis

Liz Van Voorhis, founder and CEO of FIT COLLECTIVE, delivered the opening keynote for day two after spending the morning leading the morning movement, getting blood flowing and energy up for those lucky attendees who participated to enjoy a brilliant day. In an enriching keynote, she continued the theme of filling your own cup first, delivering key insights into self-care.

A former planner herself, she told the audience that she has been in their shoes, at their desks, doing the same work they do now; the self-care mindset she introduced to the audience is one tailored for them and the job they do.

“We are calm above water and paddling like hell underneath. That’s what this industry is all about. In fact, we’re praised for it. Things are going to go wrong, but we’re praised for how we handle it. Building resilience will better prepare you for the future—but not at the cost of your well-being,” she said. “How we learn, how we grow our careers, what gets us out of bed is resilience, and it primes us for adaptability, which is what allows us to create innovation in the future. But we cannot neglect our vessel; our body.”

She discusses self-care in three categories. Radical self-care is the life-altering changes you make, like transforming your overall lifestyle. Maintenance refers to the weekly and monthly habits, like establishing boundaries at work or scheduling more downtime into your calendar. Micro self-care is what you can do in the moment, like practicing breathing exercises or going on a walk when you feel overwhelmed; she suggests discovering your own versions of micro self-care, whether it’s making a gratitude list or buying yourself a favorite coffee drink and a snack.

Attendees walked away with their own journaled responses that gave them more insight into how they can implement self-care into their lives in the ways that work for them.

Read More: Hey, Busy Meeting Planner, you feeling stressed?

Wellness in Action

Throughout the three days of enlightening education and joyful connections, every moment reflected what wellness can look like in an event.

Wellness as Hospitality

Citizen watch jewelry offered at Smart Meetings wellness experience
Citizen Watch gifiting

Old friends and new made up the Smart Meetings signature gifting lounge. Reusable water bottles from La Fonda on the Plaza made sure attendees could stay hydrated and sustainable while visiting Santa Fe and La Fonda on the Plaza (not to mention serving as the unmatched space where all this wellness came to life!).

Through a craft-your-own-signature-scent by Scentex, attendees got to create something to make both home and their home-away-from home feel that much more elegant. Citizen Watch set the stage for feeling good and glamorous with unique necklaces and bracelets of semi-precious stones showcasing their jewelry line, while Select Shades kept attendees comfortable in the Santa Fe sunshine with a range of stylish sunglasses.

Bring in Local Culture; Fuel Connection

Hoop Dance performance at Smart Meetings wellness experience

The Monday luncheon, after attendees had time to hash out all they’d learned so far with new friends, concluded with a Native American Hoop Dance by local performers from the nonprofit, Lightning Boy Foundation. The Hoop Dance, an important cultural tradition across many Native American communities, is a performance by a solo dancer who begins with one hoop, representing the circle of life, and adds additional hoops throughout the dance to form a variety of shapes representing different elements including humans, animals, wind, water and more.

Randall Brokeshoulder, a performer and singer with Lighting Boy Foundation, says of Hoop dancing, “It’s important and coincides with a lot of southwest culture. The southwest is made of a lot of neighboring tribes and Spanish, and at one time, Santa Fe was all Pueblo lands before they were colonized and taken.”

Santa Fe sees high tourism numbers year-round, and by incorporating local culture through a Hoop dance performance or otherwise, planners can make a positive difference for everyone. Brokeshoulder says, “I’ve seen many annual events all over Santa Fe, and many incorporate Spanish and Native American histories through song and dance. It benefits both sides in telling the story of the southwest. The entire city benefits from it due to the anticipated tourism.” Plus, he adds, there are over 30 youth dancers with Lighting Boy Foundation, many of whom compete in annual championships. He continues, “I think the Hoop dancing is an expression of sharing culture through song and dance. It gives visitors an opportunity to partake in [the culture of] this area of New Mexico.”

Not only is it an impressive feat—it’s an engaging way to familiarize attendees with the culture of the area they are visiting and the community they’ve entered, which, in its own way, is a form of wellness in the sense that attendees gain a more comprehensive connection to the destination.

All Aboard the Wellness Train

From there, attendees took to the Santa Fe Sky Railway, a unique train that immerses riders in Santa Fe’s railroad history. As passengers wandered throughout the historic train cars, they discovered different musical performances in each car by local artists.

Eddie Wonder performing on Santa Fe Sky Railway at Smart Meetings Wellness experience
Edgar Wonder performing on Santa Fe Sky Railway

Views from the open-air platforms, or through the windows, showcased the expansive natural landscape. Great music and a great view—who could say no?

It goes to show that events have an easier than expected opportunity to bring in wellness. In an industry that’s all about creating the opportunity for people to share moments of enjoyment, connection and relationship building, the whole point of events already hits on central pillars of wellness just by way of what events are.

Read More: 7 Unique Places to Hold Your Next Meeting

U.S. Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities.

Global Meetings Industry Day, or GMID as most call it, has roots that go back more than two decades in Canada. It started as National Meetings Industry Day, thanks to the passion and dedication of the Canadian MPI chapters. In 2015, that spirit spread across the continent, evolving into North American Meetings Industry Day with the help of the Meetings Mean Business coalition. Just a year later, in 2016, it officially went global—and the celebration has only grown from there.

Today, GMID is championed by Meetings Mean Business as part of U.S. Travel Association. But it’s far from a one-organization effort—industry groups, chapters and professionals all over the world come together each year to recognize and celebrate the incredible impact of meetings and events.

Various organizations worldwide will host events and activities, both online and in person, to highlight the value of the meetings industry. Read on to find out how you can join the party!

SITE/MPI Global Meetings Industry Day Broadcast

The Society for Incentive Travel Excellence (SITE) in partnership with Meeting Professionals International (MPI) is hosting a 12-hour live broadcast from 6 a.m. to 6 p.m. US Central Time. This virtual event features educational sessions and activities from around the world, celebrating the global impact of meetings and events. ​

SITE Northern California

On the in-person side of the celebration, SITE Northern California Chapter will host a lunch mixer from 11 a.m. to 1:30 p.m. at Merchants Exchange Club San Francisco.

Meetings Mean Business Canada’s GMID Events

In Canada, the Meetings Mean Business coalition coordinates events to recognize the positive social and economic benefits of meetings, trade shows and exhibitions. ​This year’s event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.

Meetings Industry Council of Colorado’s GMID Celebration

The Meetings Industry Council (MIC) of Colorado will be hosting an event in Denver to commemorate GMID, focusing on creating connections and fostering growth within Colorado’s meetings and events industry. ​

Discover Lehigh Valley’s GMID Toolkit

Discover Lehigh Valley provides resources to support GMID, emphasizing the value of business meetings and events to the local economy. ​

MPI Virginia Chapter’s GMID Celebration

The Meeting Professionals International (MPI) Virginia Chapter has scheduled a day-long celebration on April 3, 2025, to recognize GMID.

PCMA Events

Washington, D.C., Event: PCMA is hosting “Adapt, Innovate, Lead: Shaping the Future of the Global Meeting Industry” on April 3, 2025, at the Ronald Reagan Building’s Rotunda in Washington, D.C. This event will explore transformative trends in the meetings industry, featuring discussions on emerging technologies, evolving audience preferences and innovative leadership practices. The agenda includes a fireside chat with industry experts and a networking reception. ​

Philadelphia Event: The PCMA Greater Philadelphia Chapter is organizing “Global Meetings Industry Day in Philadelphia: Navigating the Future of Events in a Changing World” on April 3, 2025, at Live! Casino & Hotel Philadelphia. This program features sessions on the state of the global meetings industry and strategies for hosting mega events, with insights from top industry leaders. ​