Smart Meetings | Page 18 of 603 | Corporate Event Planning: Business Events, Meetings, Conferences

Day two of IMEX America 2025 saw incredible news from some of our favorite hospitality brands and tourism destinations, from Cincinnati to Puerto Rico (who knew Bad Bunny would have such an effect on Puerto Rico’s economy?).

Check out what we came across on the second day of IMEX America 2025.

Meeting Venues Consolidated under CHG Brand

Convene Hospitality Group (CHG) is now the official parent company of Convene and etc.venues meeting and event venues in the U.S. and U.K. in anticipation of building a portfolio of hospitality brands.

Focused on creating the places and experiences that bring people together, CHG designs, develops and operates hospitality-driven destinations to host gatherings of all kinds—corporate meetings, immersive brand activations, multiday conferences, private dinners and social events.

Increased Capacity Across the Caribbean

Reps from Puerto Rico, the U.S. Virgin Islands and The Westin Grand Cayman, each defined inbound traveler numbers as exceeding expectations, leading to banner years. While the post-Covid recovery period has come and gone for many destinations, Caribbean nations are enjoying a surge in travel. This is due to increased airlift from American, Canadian and Mexican destinations and, for some islands, hotels coming back online after rebuilds and renovations necessary after property damage caused by Hurricane Maria in 2017.

The USVI has two new direct routes to St. Thomas on Southwest from Baltimore and Orlando. American and Delta have also added new direct flights. In August, St. Thomas also welcomed the grand opening of a 140-room Hampton by Hyatt property situated at the cruise port, which is seeing incentive and meeting travelers stepping off a ship for to experience property.

As of September 2025, combined leisure and MICE travel has seen occupancy rise 3.7%, ADR rise 7.7% and RevPAR 11.7% year-over -year.

The Bad Bunny Halo Effect for Puerto Rico

Discover Puerto Rico CEO Jorge Perez on stage — Discover Puerto Rico CEO Jorge Perez

The global superstar’s residency during San Juan’s shoulder season July-September brought in an additional 450,000 travelers to see the Puerto Rican artist perform.

“We had people visit us from 35 different countries, particularly Spain, Mexico and Colombia,” said Jorge L. Pérez, Discover Puerto Rico‘s new CEO, during a press conference. “This all also opened awareness to international markets. We employed over 10,000 additional employees in Puerto Rico to be ready for the 31 nights. And there was a live broadcast on Amazon prize where 12 million people were exposed to our culture and had a feel of what Boricua was about.”

His final performance live streamed on Amazon Prime for a global viewership of 150 million people. Now that he’s been announced as the Super Bowl 2026 halftime act, Discover Puerto Rico is working overtime to build on the momentum under the leadership of Pérez. He spent the previous 15 years as the regional general manager for Legends/ASM Global, responsible for managing Puerto Rico Convention Center, the Coliseo de Puerto Rico, Coca-Cola Music Hall and Antiguo Casino.

In other news, Four Seasons Resort and Residences Puerto Rico with 29,250 sq. ft. of meeting space in the exclusive Bahia Beach region is now accepting reservations for its grand opening on Nov. 20, 2025.

Universal Destinations’ New Dine and Ride

Meeting planners should rejoice at Universal Orlando’s announcement that it is now offering dine and ride offerings at Universal Epic Universe for meetings and events, followed by access to a choice of individual attractions, such as Dark Universe, which is one of the five worlds at Epic Universe, featuring the classic horror movie monsters.

Attendees will also be able to choose from packages that include events at soundstages for behind-the-scene views and transportation to and from the theme parks, with multiple dining options—including restaurants and private spaces.

JMIC Reveals First Round of Reporting

The Joint Meetings Industry Council (JMIC) published its first round of reporting at IMEX 2025. The Net Zero Carbon Events initiative recognized that geographical representation is currently limited, with Europe leading the way with 66% coverage while regions like South America, Central America and Africa have minimal participation. To improve engagement, the initiative plans to:

Focus on expanding signatories in underrepresented regions
Develop more globally accessible resources like the AI-powered Sustainability Hub
Provide free, complementary methodologies and tools that can help smaller organizations in different regions develop sustainability strategies
Continue rolling out the initiative globally and set targets for different parts of the supply chain
Use the Net Zero Carbon Roadmap as a guide for organizations worldwide to understand how to start their sustainability journey

The goal is to make sustainability resources more accessible and tailored to different regional needs, encouraging broader global participation in the Net Zero Carbon Events initiative.

The Is Hope for the Future of the Industry

Now in its fifth year, the Future Leaders Forum is an invitation-only two-day symposium for 120 college students nearing their graduation dates in meetings, hospitality, communications, public relations journalism.

The international group of students learned about how trip-planning, the roles of DMOs and DMCs, and, critically, the future role of Gen Z as it enters the hospitality workforce.

The symposium provided students with practical knowledge about the hospitality and events industry, networking skills and professional development strategies—plus they met with more than a dozen industry professionals who will serve as mentors.

Update on Anaheim’s OC Vibe

Anaheim age of development, driven by transformative OC Vibe, a 95-acre mixed-use complex adjacent to Honda Center that is unfolding in phases, beginning with newly opened parking structures for local hockey fans and expanding next year to include a food hall and two concert venues before the 2028 Olympics. Later stages will introduce hotels, residences and green space, creating what is being described as the “downtown of Orange County.”

Anaheim is expanding its lifestyle brand through various cultural and culinary programming, such as the inaugural Comedy and Culinary Festival, produced in partnership with Jimmy Kimmel’s team. Anaheim is also in the processing of going through a destination rebrand starting from logo and color palette to the storytelling strategy, which highlights local treasures like Strong Water (a James Beard Award–winning tiki bar), The Ranch’s line-dancing saloon, and Stone Groove Stillhouse, the world’s first “audio distillery,” which infuses spirits with musical sound waves for distinct flavor profiles.

With all these on-going projects Anaheim is redefining itself as a destination that celebrates creativity, community and year-round appeal for meetings, events and leisure travelers.

Los Cabos Update

At IMEX, the Visit Los Cabos team shared how it is continuing to distinguish itself as a meeting destination. The region’s focus is on quality over quantity, with personalized service and boutique properties designed to host mid-sized incentives and corporate groups seeking luxury and privacy. Los Cabos has direct flights from 32 U.S. cities and six new gateways added in 2025, including Kansas City, Nashville, Ontario, Oakland and Austin.

Park Hyatt Los Cabos opens with 168 rooms, a ballroom with six breakout rooms and two ocean-view terraces, while Soho House, Aman and Grand Hyatt will soon follow, each enhancing the area’s high-end meeting offerings.

New experiences highlight the destination’s adventurous side, including the world’s longest bike zipline, which runs nearly a mile, camel excursions and sustainable rural programs that connect groups with local villages in the Sierra La Laguna mountains.

Los Cabos’ new campaign, “Where Land’s End, Your Event Comes Alive,” speaks to its a place where creativity and connection flourish among iconic landscapes.

PCMA Update

At IMEX, PCMA leaders shared new developments designed to elevate event strategy, education, and access to data-driven insights for planners. The new Destinator platform, uses vetted destination and venue data to match organizers with ideal meeting locations based on criteria such as budget, travel time and event goals. Six destinations have already joined the platform, which seamlessly integrates with PCMA’s Spark community of 13,000 subscribers, giving members direct access to sourcing insights.

PCMA President and CEO Sherrif Karamat also announced two major education launches: the Executive Leadership Fellowship, a six- to nine-month “mini-MBA” for senior planners and directors aspiring to C-suite roles, and the Business Events Strategy Certification a new credential that recognizes strategic excellence beyond the CMP and CMM designations. Both programs debut in early 2026. Applications will open at Convening Leaders in January.

PCMA is also releasing the seventh edition of its Professional Meeting Management textbook, updated to reflect new technologies, AI and evolving industry practices. These initiatives support PCMA’s commitment to advancing education, research and global collaboration across the event’s community.

DMOs Repositioning in the Face of Uncertainty

In July, Destinations International (DI) rolled out its Destination Next Futures Study, research found from 357 participants across 36 countries highlighting eight key areas that will define destination organization leadership in the years to come.

The eight strategic themes from the Destination Next Futures Study are as follows:

• Funding is under threat: 42% of DMOs report funding risks, requiring proof of ROI and stronger public support

• Rising complexity: Destinations face volatility, geopolitical instability, and shifting values, demanding agility and proactive risk management

• Beyond marketing: DMOs evolving into community builders, requiring clear mandates, strong governance, and resident engagement

• Placemaking as a core strategy: Shaping inclusive, authentic places by preserving cultures, supporting local businesses, and fostering cross-sector partnerships

• AI with authenticity: Generative AI is transforming content, but community-rooted storytelling and trust remain key differentiators

• Events as catalysts: Intentional event strategies drive true impact, strengthening local economies and showcasing community values

• From sustainability to regeneration: Moving beyond minimizing impact to actively regenerating destinations and building resilience

• Future-ready workforce: Cultivating diverse, adaptable talent and agile organizational models to meet tomorrow’s challenges

Destinations International has introduced several ways to make an impact in the community and with its meeting planning partners. It’s called the social impact framework, and it entails the following:

1. Economic growth and opportunity
2. Community impact and well-being
3. Responsible tourism and stewardship
4. Access and participation

Using this framework, DI has been able to develop and plan for food recovery and distribution, needed in an industry that generates significant food waste, about 40% of food at events is wasted.

Gretchen Hall, chief operating officer for DI, mentioned moving the perception of DMOs from provider to partner, establishing a tighter relationship between organization and meeting professional. “We have to be beyond transactional needs and logistics to transparently talking about destination attributes like public safety, welcoming cultures and social impact,” she said. “Destination reputation is a decisive factor in event planning and attendance, growing the influence and impact of community stakeholders together, and that new resilience on intellectual capital and authentic experiences for participant satisfaction and event success, these are the keys to moving from that provider to partner mentality.”

Cincinnati Reimagines Itself

Visit Cincy President and CEO Julie Calvert on stage — Visit Cincy President and CEO Julie Calvert (middle)

Cincinnati is investing more than $800 million into the city on four projects that are bound to revitalize the city and make it even more attractive to meeting professionals who bring their groups. “It’s not a renovation, said Julie Calvert, president and CEO of Visit Cincy. “We’ve never talked about it as a renovation. We think renovation, we think of a new carpet, paint and new lighting. This was a complete take the convention center all the way down to the ground and rebuild it all the way back up.”

Cincinnati Convention Center, formerly named Duke Energy Center, is scheduled to open Jan. 12, 2026. Additional projects included in that price tag include Elm Street Place across the street from the convention center; an updated Convention District, which will include the new $30 million Paycor Headquarters project that bring more local food options; and Marriott Headquarters Hotel.

Sofitel Combats First-Night Effect

The French luxury hotel brand Sofitel is rolling-out new in-room sleep rituals, including lighting, scent, sound and temperature adjustments as part of its global ‘Art of Sleep’ protocol. Participants saw a 13.7% improvement in sleep quality and an average of 65 minutes of additional sleep.

The measures build on the company’s 2003 MyBed program and a holistic sleep study conducted last year to help guests avoid the ‘first-night effect.’

An Update from Day 2

In case you missed it, check out our recap of day one at IMEX America 2025!

The Smart Meetings team was on the ground running at the Mandalay Bay Convention Center in Las Vegas for IMEX America 2025, spending time talking with the community and learning about the latest development coming out of destinations such as Singapore; Greater Miami Convention & Visitors Bureau (GMCVB); Destination DC; Hawai’i; and Joint Meetings Industry Council (JMIC).

Join us on our adventures from the first day.

Destinations Emphasize Sustainability

While our conversations were wide-ranging, one topic stood head and shoulders above the rest—sustainability. As David Whitaker, president and CEO of the GMCVB said, “We care about sustainability because our clients care about sustainability. The second question they always ask is ‘what can you tell me about your sustainability program?’ Clients want to know that a city is being responsible.”

The Singapore Tourism Board hopes to have 80% of suppliers certified as sustainable, as measured by international standards, by the end of the year. “It’s not always an easy topic,” said Oliver Chong, assistant chief executive, international group of the Singapore Tourism Board. “It’s a big topic right now. When we try to get hotels to think about sustainability, they sometimes don’t know where to start. We provide a roadmap for that to help them hit targets.”

Global Leaders Featured

Events Industry Council (EIC) Global Leadership Awards Celebration at Bellagio honored resiliency, innovation and humanity. Hall of Leaders inductees included Matthias Schultz, Al Hutchinson, Claire Smith, Gary Shapiro and Bob Gilbert. Pacesetter Award went to Michel Wahlmuth, Adaption and Innovation Award to Gevme and Social Impact to Meeting Tomorrow.

EIC also released its Global Events Barometer for 2025 Q2, which found that global RFP activity reached pre-pandemic benchmarks and hotel group room nights moved closer to 2019 levels over the last six months. However, the report also uncovered an uneven regional recovery and persistent headwinds from slower global growth and ongoing geopolitical uncertainty.

Miami Announces New Convention Center Hotel

Turnberry is developing a new 800-key, Grand Hyatt-branded luxury hotel that will serve as the central anchor of Miami Beach Convention Center District. The Grand Hyatt Miami Beach will feature 12 floors with 800 guest rooms, two floors of meeting spaces and ballrooms, a pool deck with panoramic views, six restaurants and retail space at street level. An elevated skybridge will connect to the convention center. It is expected to open in Fall of 2027.

More Disney Magic Making

Vice President of Meetings & Events, Weddings, Sales, Services and Operations Ramiro Vazquez

Disney Meetings and Events is enhancing options to create magic by announcing refurbishment of Disney’s Grand Floridian Resort & Spa Convention Center at Walt Disney World Resort and a reimagining at Disney’s Coronado Springs Resort at Walt Disney World Resort.

Also growing is the availability of turnkey team-building activities such as “Toy Story – Out of the Box” is a brand-new, team-building activity inspired by the beloved series of Disney Pixar animated films.

Expanding Convention Center in Orlando

Visit Orlando Chief Sales Officer Lisa Messina

Orange County Convention Center’s Grand Concourse Expansion will bring an additional 44,000 square feet of meeting space and a 100,000-square-foot ballroom to the OCCC’s North-South Building. Construction will begin in 2026 and is expected to finish in 2029.

An expanded live virtual site inspection platform, Orlando Virtual Tours features 14 neighborhoods, 14 new or upgraded hotels and six attractions and venues. Each location also includes detailed site information such as square feet.

DC Is Open and Meeting

Melissa Riley on stage — Senior Vice President of Convention Sales and Services Melissa Riley

Destination DC (DDC) launched a “DC is Open” campaign to combat perceptions from a federal government shutdown. Real-time information and resources are available at washington.org/dcisopen.

“Our convention strategy is centered on long-term growth, even as we see certain segments pull back in the short term,” said Melissa A. Riley, senior vice president of convention sales and services.

In 2025, convention center business will generate 454,632 room nights and over $400 million in estimated economic impact.

DDC’s Connected Campus initiative expands meeting options beyond Walter E. Washington Convention Center. The program features five new campuses centered around the hubs of Capitol Riverfront, Wharf, National Mall, Connecticut Avenue Collection and Downtown DC—each pairing hotels, venues and attractions to give planners flexibility and attendees a vibrant experience.

More than 20 new or renovated hotels and more than 3,000 rooms in the pipeline. Highlights include renovations at Willard InterContinental and Hyatt Regency Washington on Capitol Hill, along with new boutique and lifestyle options such as Sixty DC and Canal House of Georgetown.

Luxury Advances in The Palm Beaches

New and renovated venues added options in South Florida for meeting professionals in 2025. In West Palm Beach, CityPlace is in the midst of a $10 billion redevelopment that includes a 3,000-seat Live Nation venue, campuses for Cleveland Clinic and Vanderbilt University and a new Eataly Italian Market. Tiger Woods-developed PopStroke combines two 18-hole putting courses with a full-service restaurant, multiple bars, a rooftop pools and sushi bar for a unique team-building experience. Still to come is Phase 1 of NORA mixed-use development with wellness studios and green space. Phase 2 of a 210-room Nora Hotel and residential is planned for late 2026.

Downtown, Roxy’s Top of the Rox is a new rooftop off-site venue that can accommodate up to 500 people day and night.

In Delray Beach, The Seagate completed a multimillion-dollar renovation of 157 guest rooms, upgraded event spaces, pool and dining options.

Palm Beach’s newest luxury hotel is Palm House with 79 guest rooms, a two-story presidential suite, Japanese-Peruvian restaurant and glamorous Palm Bar.

Palm Springs Gains Lift

Palm Springs International Airport (PSP) is planning an expansion that will add a new north concourse with 7 gates, a three-story rental car center adjacent to baggage claim, and a future-ready Federal Inspection Services (FIS) facility to support international travel. This is the foundation for doubling our airport’s capacity. Already, new nonstop flights have been announced to Newark Liberty International Airport (EWR) and seasonal returns to Los Angeles International Airport (LAX) and Charles M. Schulz – Sonoma County Airport (STS).

Encore Debuts Immersive Journey Experience

Once again, Encore Global has leveraged IMEX America as an opportunity to showcase emerging audio-visual techniques, storytelling and AI technology. This year’s activation, Encore Express, built out a “train” with a lobby and messaging accessed via headphones. A welcome wall can be used to personalize the community for participants and messaging inside the train in screens designed as “windows” featuring video images of the benefits of using AV. AI technology even allowed producers to create a custom road trip song for the journey based on group suggestions of keywords and genre.

International Destinations Shine

As international business travel from the U.S. ramps up, all eyes are on what’s next for top destinations. Here is what caught our eye:

London’s calling—and the U.S. is definitely picking up. According to new data from Excel London, a whopping 60% of its convention and congress business now comes from U.S.-based organizations. Big names like Amazon, Google, Microsoft, Salesforce and Gartner are crossing the pond for their European gatherings, drawn by a gleaming new $340 million expansion, already being dubbed the city’s “crown jewel.” With 1.3 million sq. ft. of flexible space, the venue now reigns as Europe’s largest fully integrated convention and exhibition center. “London was recently voted Cvent’s Top Meeting Destination and now, thanks to our expansion, we like to think Excel is on its way to becoming the best event destination in the world,” said James Rees, executive director of Excel London.

Ireland also deserves to share the spotlight, and in this case, it’s for the country’s ability to easily combine city convenience with incredible off-site excursions. Partnering with research firm RED C, Tourism Ireland surveyed more than 8,000 potential visitors across eight key markets (including the U.S., Britain, Germany, France and Italy). The findings? Adventure and authenticity still reign supreme: Exploration tops the list of travel motivators, closely followed by the desire to truly switch off.

Value matters, too. Americans are the most smitten, with 71% calling Ireland either “good value” or “premium and worth it.” Ease of access also wins points, especially among U.S. and British travelers, and Aer Lingus has announced 26 routes planned across North America for 2026, including a new nonstop between Dublin and Raleigh-Durham International Airport in North Carolina.

Don’t Count Hawai‘i Out

While the Hawai‘i Convention Center has gone offline until 2028 due to renovations, the destination is still very much prepared for planners of gatherings both large and small. A wealth of venue options awaits across the major islands, and the destination’s unparalleled focus on authentic hospitality certainly contributes to its recent #1 slot on WalletHub’s 2025 “Happiest States in America” list.

And in other exciting news, a new cross-Pacific partnership was unveiled at IMEX, as Hawai‘i Visitors and Convention Bureau (HVCB) and Singapore Exhibition and Convention Bureau signed a three-year Memorandum of Understanding to strengthen MICE ties between the U.S. and Asia.

Announced Oct. 8 at the Singapore booth, the agreement positions both destinations as collaborative gateways for associations and group business, with shared goals around sustainability, cultural exchange and long-term economic growth.

Dr. Aaron J. Salā, HVCB president and CEO, and Oliver Chong, assistant chief executive of the Singapore Tourism Board, were on hand for the signing. “This is a strategic step forward in amplifying our presence in key global markets,” Salā said.

MGM Grand Tour

Renovated guest room at MGM Grand — Emerald Suite, MGM Grand

Smart Meetings was treated to a tour of the recently renovated MGM Grand during the IMEX festivities. The $300 million renovation spanned 4,200 guest rooms over a 10-month period. The upgrades reflect years of planning to elevate the experience of meeting and convention attendees. The refreshed design focuses on bright, modern neutrals, which also includes under the bed built-in lighting, upgraded blackout shades, walk-in showers and refrigerators in every room, a major request from the meetings community.

MGM Grand also unveiled the new Emerald Suites. The new suites, yet to be seen by the public, were created by merging three to four standard rooms across three floors to offer spacious layouts.

Additional recent openings include the Palm Tree Beach Club, a Friends-themed experience, and an upcoming Morimoto restaurant, reflecting MGM’s ongoing investment in entertainment, and engaging activities for events of every size.

An Update from Universal Orlando Resort

Check out our recap of day two at IMEX America 2025!

With AI encroaching upon our work spaces, sometimes it’s the human touch that makes the difference

As event teams face staffing shortages and an increasingly complex landscape, independent planners are emerging as a vital resource for professional meeting planners. A recent webinar shed light on the unique value these professionals bring to the table. The discussion, led by JT Long, vice president with Smart Meetings, and JJ Wills, senior vice president of marketing programs and business development for ConferenceDirect, emphasized three key topics: the breadth of services offered by independent planners, the importance of relationships and communication and the enduring role of human expertise in an age of AI.

Beyond Sourcing: A Wide Range of Services

While independent planners are often associated with sourcing venues and negotiating contracts, the discussion highlighted the vast array of services they can provide. “We most often are thought of as sourcing that we send out RFPs to hotels and negotiate contracts, and that is absolutely a big core of what we do,” said JJ Wills. “But there’s really so much more that I think that meeting planners can take advantage of to help them stretch their resources.”

These services can include conference management, assisting with logistics, video production, speaker recruitment, sponsorship sales—and even sustainability planning. Wills emphasized that independent planners can also provide much-needed support for event technology needs, such as building registration platforms and implementing chatbots or mobile apps.

The panelists noted that independent planners can act as an extension of existing teams, filling in gaps and providing specialized expertise as needed. This is particularly valuable in an era of lean staffing and frequent turnover.

Relationships and Communication: The Keys to Success

The two underscored the critical importance of building strong relationships and fostering open communication in the event planning process. Wills stressed the need for “transparent communication,” adding, “Really like embracing the relationship with someone you trust and letting them be part of your team.”

This includes establishing clear expectations, maintaining regular touchpoints and cultivating a collaborative environment. “Win,” shared Wills. “Absolutely, I think you know a foundation of trust is so critical, and something’s always gonna go wrong, right? We all know that, and so are you partnering with someone who’s going to roll up their sleeves and jump in the trench and help you find solutions?”

The speakers also highlighted the value of strong relationships with hotel brands and Global Sales Organizations (GSOs), particularly in times of uncertainty. These relationships can provide access to valuable resources and support, enabling planners to navigate challenges and find creative solutions.

Human Expertise in the Age of AI

As artificial intelligence becomes increasingly prevalent in the event industry, the webinar explored the unique value that human expertise continues to offer. While AI can assist with tasks such as data analysis and lead generation, it cannot replicate the critical thinking, problem-solving and relationship-building skills that independent planners possess.

“Al is a great tool, but it can’t think for us, and it can’t problem solve for us,” stated Wills. “It can’t build relationships for us. It can do a lot of administrative work for us, and it can do some brainstorming.”

Wills emphasized that human expertise is essential for understanding client needs, developing creative solutions, and navigating complex negotiations. In an industry that is built on relationships and collaboration, these skills remain invaluable.

From Washington, D.C., to California’s coastline, hotels are debuting bold redesigns and thoughtful new concepts that reflect how travelers want to stay, gather and connect today

Across the country, a new generation of hotels is redefining what it means to stay inspired. This year, properties from coast to coast are unveiling transformations that balance design, comfort, and purpose—meeting the evolving expectations of modern travelers.

In Washington, D.C., Hyatt Regency Washington on Capitol Hill completes a full renovation ahead of its 50th anniversary, while in Northern California, Mendocino Cove prepares to open as a wellness-driven boutique retreat on the rugged coast. Rancho Santa Fe welcomes the newly reimagined Guesthouse Hotel at La Valle, combining laid-back luxury with club-style amenities.

In New England, The Bow Hotel brings artistic flair to Portsmouth’s waterfront, and in Florida, Ramada Plaza by Wyndham Orlando and Grand Hyatt Miami Beach strengthen two of the nation’s most vibrant travel markets. Together, these properties capture the spirit of reinvention shaping hospitality today.

Hyatt Regency Washington on Capitol Hill

Hyatt Regency Washington on Capitol Hill exterior at night

Hyatt Regency Washington on Capitol Hill has unveiled a complete transformation just in time for its 50th anniversary next year. The renovation includes refreshed guest rooms and suites, upgraded meeting and event spaces, and enhanced restaurant, bar and lobby areas. Regency Ballroom, spanning 11,388 sq. ft., features geometric design elements inspired by the city’s layout, while other venues like Columbia Ballroom and Thornton Room offer flexible options for gatherings. Updated corridors honor the builders of the Capitol, and a new second-floor fitness center with Peloton bikes complements the indoor pool and outdoor lounge.

Mendocino Cove

Mendocino cove guest room

This November, Hyatt Regency Washington on Capitol Hill will introduce a new standard of boutique hospitality on the Mendocino Coast. Created by the team behind Mendocino Grove, the 50-room coastal retreat blends wellness, recreation and modern design. Guests can enjoy eight pickleball courts, a full wellness suite with sauna, cold plunge, and massage treatments, plus private beach access and a signature restaurant and bar. In early 2026, new Garden Suites will debut, offering residential-style stays surrounded by private gardens for added tranquility.

Guesthouse Hotel at La Valle

La Valle Club Resort Hotel exterior

Guesthouse Hotel at La Valle has opened in Rancho Santa Fe, following a $15 million renovation at La Valle Coastal Club. The 77-room boutique hotel, managed by Springboard Hospitality, was redesigned by Hannah Gabriel Wells to reflect relaxed luxury and California coastal style. Guests can enjoy member-style access to the club’s pool, gym, racquet courts, and hydrotherapy circuit, with options for spa treatments, golf, and Pilates. Guesthouse welcomes travelers seeking a balance of leisure and sophistication in North County San Diego.

Grand Hyatt Miami Beach

Grand Hyatt Miami Beach Hotel groundbreaking

A bold new era for meetings and conventions is taking shape with the construction of Grand Hyatt Miami Beach, a transformative 800-room hotel connected to Miami Beach Convention Center. Developed by Terra and Turnberry in partnership with the Greater Miami Convention & Visitors Bureau, the project will redefine Miami’s meetings landscape when it opens in late 2027. The hotel will feature 52 suites, four floors of meeting space, a rooftop pool deck and restaurant.

Ramada Plaza by Wyndham Orlando

Ramada Plaza Orlando exterior

Ramada Plaza by Wyndham Orlando Resort & Suites has completed a $7 million renovation of its South Tower, just one mile from Universal Orlando Resort. The redesigned 164 guest rooms showcase Ramada’s Roja design with 50” 4K TVs, spa-style bathrooms, microwaves and mini-fridges. Guests can enjoy complimentary breakfast, Wi-Fi, parking and shuttle service to Universal and Disney. The rooftop pool and fitness center offer panoramic skyline views with complimentary beverages for Club Level guests.

The Bow Hotel

Guest room at The Bow — Photo: Read McKendree

Lark Hotels has opened The Bow Hotel, formerly the Ale House Inn, following a complete rebrand and redesign by Elder & Ash. Housed in a historic waterfront warehouse, the 10-room boutique property captures the creative spirit of Portsmouth with a neutral palette, bold artwork and exposed brick. Guests are steps from the city’s shops, galleries and waterfront. The Bow joins Lark’s growing collection of distinctive New England properties, including The Hotel Portsmouth, which reopened after a full redesign in 2024.

The Caribbean darling has a vision to maintain its hold on inbound travelers, starting with the luxury segment

The Honorable Edmund Bartlett, Jamaica’s minister of tourism, outlined a strategic vision for the tourism industry’s future in the most visited island in the Caribbean. Bartlett spoke to an audience of international journalists during the Jamaican Product Exchange (JAPEX) travel trade show in Montego Bay. His presentation centered on three key pillars: innovation, expansion and a “Local First” policy. The address served as a roadmap for sustainable growth, resilience and inclusive prosperity, benefiting both visitors and the Jamaican people.

Setting the Stage: Global Shifts and Jamaica’s Response

Minister Bartlett opened by acknowledging the profound impact of the Covid-19 pandemic on global tourism, emphasizing the need for a “reset” in thinking. He highlighted the changing dynamics of the industry, including evolving traveler preferences, emerging markets—specifically the luxury market—and the increasing importance of sustainability. To this end, he emphasized that while global tourist numbers are a factor in Jamaican tourism, what is more important is growing Jamaica’s economic conditions, building local capacity and developing new experiences for travelers.

Read More: The Caribbean: Crystalline Dreams

Strategic Pillars for Growth

Bartlett articulated a multi-faceted strategy for sustainable growth, encompassing:

Infrastructure Development for Seamless Connectivity: Recognizing the critical role of infrastructure, the ministry is investing heavily in improving transportation networks. This includes the construction of two new highways to reduce travel times between airports and resorts, ensuring that visitors can reach their destinations quickly and efficiently. Plans for airport expansion in both Kingston and Montego Bay also aim to enhance capacity and streamline the arrival process, with the integration of technologies like facial recognition, which is already in place at Montego Bay. Seaport development plans are underway to increase the number of cruise ships, including ports for smaller luxury craft.
Empowering Jamaican Participation: The minister underscored the commitment to a “Local First” policy, prioritizing the involvement and economic empowerment of Jamaican businesses and communities. This includes facilitating access to financing for local suppliers through a designated fund at EXIM Bank, expanding the ALEX platform to connect farmers directly with hotels and providing training and certification opportunities through the Jamaican Centre for Tourism Innovation—training future chefs and hospitality staff. These measures aim to increase local participation in the tourism value chain, generating wealth and creating sustainable livelihoods. The goal is to see the supply chain of Jamaican tourism owned by local businesses.
Diversifying Markets and Products: Recognizing the importance of diversifying its tourism base, Jamaica is actively pursuing new markets in the Middle East, India, and South America. Strategic partnerships with airlines and targeted marketing campaigns are underway to attract visitors from these regions. In addition, efforts are focused on developing high-end tourism offerings, including luxury villas, boutique hotels and exclusive experiences, catering to discerning travelers. The goal here is to attract 250,000 potential travelers from the Latin American regions by 2027, for example, and to increase overall inbound travelers from four million to five million by 2030.

Addressing Key Issues and Envisioning the Future

The address also touched upon key issues facing the industry, including the rise of peer-to-peer accommodations. Bartlett emphasized the need for a balanced approach that supports innovation while ensuring quality, safety and regulatory compliance.

In the meetings space, a new hotel attached to Montego Bay Convention Center is under consideration to improve packaging and price options for large group events. Additionally, he hinted that the JTB is in talks with a yet-to-be-named luxury brand to construct and manage the previously mentioned luxury villas, in hopes that smaller C-suite property buyouts will take place.

Additionally, a significant construction project is underway in Montego Bay. When fully operational, The Pinnacle will consist of four 28-story towers—two as private residences, the other two as hotels, managed by Accor’s luxury brand, Mondrian. The waterfront properties will feature local restaurants, meeting spaces, pools and sporting venues, and docks for watercraft of all sizes. Construction is well underway on the first tower, and the whole project should go online by 2028.

I’m back on the ground and catching my breath after a whirlwind rush of travel, and I’m extra excited to bring you this week’s top business travel stories. From a hybrid-powered ship’s splashy Seattle debut to fresh updates from the Florida Keys and a new dining tool that might just rescue your inbox from reservation chaos, there’s plenty to dive into.

As always, Smart Travel is here to bring you the latest updates shaping the way we move, meet and plan.

HX Hosts First-Ever Advisor Ship Visit in Seattle

HX Expeditions welcomed more than 200 travel advisors and partners aboard its hybrid-powered flagship, the MS Fridtjof Nansen, for the company’s first-ever ship visit in Seattle, home to its Americas headquarters since 2014.

Held on September 26, the immersive, full-day event marked the ship’s first official embarkation from Seattle and gave attendees a firsthand look at HX’s signature blend of sustainability, comfort and exploration. Advisors participated in hands-on experiences with HX’s expedition team and onboard scientists, learning how guests contribute to global Citizen Science efforts through activities like kayaking, hiking and wildlife observation.

“We’re proud to remain pioneers of expedition cruising as we look ahead to HX’s 130th anniversary in 2026,” said Steve Smotrys, managing director and senior vice president of commercial, Americas. “Revenue is already up over 50% year-over-year in the U.S., and that’s a direct reflection of the power of our advisor network.”

The visit coincided with HX’s largest-ever Americas Roadshow, which has made stops in seven cities across the U.S. and Canada, with the final event scheduled for Orlando on October 22.

For meeting and incentive planners, HX’s growing presence in North America and commitment to education and trade engagement signal a strong opportunity to deliver expedition-style travel with purpose.

Florida Keys & Key West: What’s New for Fall 2025

The Florida Keys remain a warm-weather escape this fall, with new air routes, resort openings and expanded cultural attractions ideal for planners seeking fresh group experiences.

New Airlift to Key West

Four airlines are expanding service into Key West International Airport (EYW) this season, with routes launching from Knoxville, New Haven, Raleigh-Durham and Akron, plus enhanced daily service from Fort Lauderdale via Spirit. The newly opened Concourse A offers upgraded amenities, glass jet bridges and the return of Conch Flyer restaurant.

Accommodations

Several major properties have announced enhancements:

Baker’s Cay Resort (Key Largo): 12 new luxury suites debuting November 2025

Hawks Cay (Duck Key): Marina renovation and Salt + Ash restaurant from Top Chef winner Jeremy Ford

Isla Bella (Marathon): New all-inclusive dining packages

DoubleTree Grand Key (Key West): Full renovation including 8,750 sq. ft. of meeting space

Historic Key West Vacation Rentals: Fall promotion for month-long stays, ideal for remote work or extended incentive trips

Attractions & Cultural Experiences

Elizabeth Bishop House & Garden (Key West) opens Nov. 1 for literary events and small garden gatherings

Dolphin Life Hospital (Islamorada): New saltwater ICU for marine mammals and event-capable classroom space

Turtle Hospital (Marathon): Expanding research center plus new gift shop

MarineLab Undersea Park (Key Largo): Rebrand of Jules’ Undersea Lodge with educational programs

Mote Marine (Multiple Locations): Hands-on coral restoration dives for certified participants

Dining & Local Flavor

New openings include Vicky Bakery (Key Largo) with Cuban pastries and cocktails, and Flagler Station (Islamorada) for wood-fired steaks and wines inspired by Keys railroad history.

With improved access, resort updates and meaningful group-friendly experiences, the Florida Keys continue to evolve as a top-tier destination for meetings and incentive escapes.

Latin American Travelers Are Embracing AI, All-Inclusives and Nostalgia, Marriott Finds

Marriott International’s fifth annual Caribbean and Latin America travel survey reveals Latin Americans see vacations as essential; 98% consider them at least a moderate life priority, and 63% rate them “high.” Most trips are shared: 72% travel with a spouse or partner, and four in 10 include children.

The region is seeing strong early adoption of AI planning tools, with 43% already using them and 73% open to trying them. Marriott is tapping into this with AI-powered trip planning for Bonvoy Ambassador members and natural-language search tools for Homes & Villas bookings.

Read More: All-in on All-Inclusives

All-inclusive resorts remain a favorite: 89% have stayed at one and 87% would again, with high satisfaction around value and multigenerational appeal. Since entering the segment in 2019, Marriott has grown its regional all-inclusive footprint to 36 resorts, with 17 more in the pipeline.

Shoulder season travel is gaining ground, with 99% of past travelers saying they’d do it again. Planners can also take note of rising interest in “once-in-a-lifetime” adventures and nostalgia-fueled trips.

More than half (57%) say their next trip will be domestic. Among those planning international travel, top destinations include Mexico, Brazil, Colombia, the Dominican Republic and Costa Rica.

Younger generations are heavily influenced by social media when choosing destinations, while most travelers still book direct through hotel websites or apps (75%).

This year’s findings paint a clear picture of a region of travelers who are not only eager to explore but are also reshaping how, when and why they travel.

OpenTable Launches Global Marketplace for Group Dining Reservations

OpenTable has debuted a new all-in-one marketplace for private and group dining, aimed at simplifying the once-cumbersome booking process for both planners and restaurants.

Users can now browse semi-private rooms, large-group tables and full buyouts with real-time pricing, capacity, menus, ambiance details and (on select listings) instant booking capabilities. For restaurants, the platform provides a low-lift way to monetize underused spaces and capture more high-value events like corporate dinners and milestone celebrations.

A recent OpenTable survey found it takes an average of 17 hours to book group dining. Two-thirds of respondents said they’d host more events if it were easier, and 42% admitted to abandoning the effort altogether.

“Private dining is one of the most frustrating parts of planning a group meal,” said Amy Wei, OpenTable’s chief operating officer. “This marketplace addresses that friction head-on, making it easier for diners and more profitable for restaurants.”

Aer Lingus Adds Raleigh-Durham to Record-Breaking 2026 Transatlantic Schedule

Aer Lingus has announced its largest-ever summer transatlantic schedule for 2026, with 26 routes planned across North America, including a new nonstop between Dublin and Raleigh-Durham International Airport in North Carolina.

Launching in April 2026, the Raleigh-Durham route will operate up to five times weekly on the Airbus A321XLR. It marks the airline’s first direct service to the state, connecting the Research Triangle to Ireland’s capital just in time for the Aer Lingus College Football Classic between UNC and TCU in Dublin next August.

Increased frequencies were also announced on popular U.S. routes:

New York (JFK) and Boston: Third daily flights added

Orlando: Daily service during peak summer

Nashville and Indianapolis: Expanded to five weekly flights

Shannon–Boston: 10 weekly flights in peak summer

“This year’s expansion reflects strong demand and a growing preference for Dublin as a transatlantic hub,” said Aer Lingus CEO Lynne Embleton.

For incentive and meeting planners, the added lift provides new group travel opportunities into Ireland and enhanced air access to emerging U.S. markets.

The first impression of any event doesn’t begin with the keynote, the networking break or the gala dinner. For attendees, that first defining moment is usually standing in line at the registration desk, waiting to check in and collect a badge.

We often underestimate how powerful this moment is. A slow-moving line, a printer jam or a staff member struggling to find someone’s record can set the wrong tone before the event even begins. On the flip side, a smooth, welcoming registration experience can spark engagement, connection and excitement.

So why do so many organizations still treat registration and badge printing as an afterthought?

The Hidden Stress Behind the Desk

For event organizers, registration is a high-stakes balancing act. Behind the neatly dressed desk and the stack of badges lies a web of challenges:

Spreadsheets that don’t match the latest registration data.
Last-minute walk-ins needing on-the-spot adjustments.
Attendees who can’t find their confirmation emails.
Staff troubleshooting printers while the line grows longer.

These little moments might seem minor, but they accumulate. When registration is clunky, attendees feel it—and they remember. For many, the hassle at the door becomes the story they tell their peers.

Why Badges Matter More Than You Think

A badge isn’t just a piece of paper with a name. It’s a passport into the event. It tells others who you are, where you’re from—and sometimes even what sessions you’ve registered for. At large conferences, badges spark conversations: “Oh, I see you’re in my breakout session later!”

But here’s the catch: badges only do their job if they’re correct, ready and accessible. Imagine walking into an event where your name is misspelled, your company is missing or your badge doesn’t print at all. Instead of feeling like a valued attendee, you feel overlooked.

From Bottleneck to Welcome Mat

Forward-thinking planners are reimagining registration not as a necessary admin task but as a strategic part of the attendee journey. The goal? To transform that bottleneck into a welcome mat.

That shift is happening in a few key ways:

On-demand printing instead of pre-printing hundreds of badges (and wasting the no-shows).
Self-service kiosks where attendees scan a QR code and collect their badge in seconds.
Mobile integrations that pull live data, keeping records accurate and up to date.
Flexible setups that handle walk-ins, edits and last-minute changes without derailing the line.

The point isn’t to add more technology for technology’s sake. It’s about removing friction so attendees feel cared for from the moment they arrive.

Read More: Measuring Beyond the Survey

Stories from the Front Line

Ask any event professional, and you’ll hear war stories from registration:

The giant line that snaked down the convention hall.
The printer that ran out of ink halfway through.
The attendee who needed a badge reprinted three times.

But you’ll also hear stories of transformation:

An association that introduced self-check-in and cut wait times from 20 minutes to 2.
A nonprofit that used QR codes for donations at the registration desk.
A corporate event that let attendees edit their badges on the spot, reducing stress for staff and empowering participants.

These stories show us that registration is not just logistics—it’s a design choice that shapes the entire event experience.

Training the Team Behind the Counter

Smooth registration isn’t only about technology. It’s also about people. Staff and volunteers need to feel confident handling walk-ins, troubleshooting equipment and welcoming attendees with a smile. When the team behind the desk feels supported, the energy translates directly to the people arriving.

This is why some organizations now build registration rehearsals into their event prep, walking staff through every possible scenario before the doors open. It’s a small investment that pays off in confidence and calm.

The Takeaway

Registration and badge printing may never be the glamorous side of event planning. But they are, without a doubt, one of the most important.

Handled poorly, they frustrate attendees and overshadow the hard work that goes into the rest of the event. Handled well, they create a seamless entry point that says, “Welcome. You belong here.”

As events evolve, one truth remains: people remember how you made them feel. And the very first moment you get to make them feel something is at registration.

So, the next time you plan an event, don’t just ask: “Do we have the badges printed?” Ask: “What story will registration tell about our event?”

—

Mahvish Tariq is a marketing expert at mosaic apps, where she helps associations and nonprofits create engaging events and strengthen member connections.

She focuses on implementing practical, user-friendly solutions that make events smoother and more impactful. Director of Project Management and Client Success Megan Boone served as a co-author.

Picket lines at the entrances to hotels have been an increasingly common sight in recent years, confronting meeting attendees in states with a strong organized labor tradition. States like California. But in Texas? In what’s said to be the first-ever hotel strike in the modern history of the Lone Star State, workers at the 1,207-room Hilton Americas-Houston have been carrying picket signs demanding higher wages and better working conditions since Labor Day. And unionized food and beverage workers at George R. Brown Convention Center, inspired by the labor action only a skywalk away, are on the verge of joining them by taking their own vote to strike after their contract expires Oct. 1.

Both properties are managed by Houston First Corporation (HFC), a local government corporation that serves as the city’s destination marketing organization and manages several city-owned facilities. HFC also owns Hilton Americas-Houston, where managers and nonstriking staff are reportedly attempting to keep operations running with service disruptions.

Events have been postponed to avoid crossing the Hilton picket line, including a “state of the city” address by Houston Mayor John Whitmire, who said on social media he was acting “in support of ongoing labor negotiations.”

Hotel Worker Gains Elsewhere

The approximately 400 striking hotel cooks, servers and housekeepers are members of Unite Here Local 23, the same union that led successful walkouts in the last two years in major U.S. hospitality markets. In Southern California, for example, workers got major wage increases, improved pension contributions and workload guarantees in contracts with 34 hotels. Significant gains were also won for hotel workers in Honolulu, Boston, Baltimore, Las Vegas and San Francisco.

In Houston, the union is demanding a $23 starting wage. HFC has so far offered a $17.50 base. The minimum wage in Texas is $7.25, but only because that is the federal standard; the state does not have its own minimum.

“I work three jobs to be able to afford groceries, utilities and the necessities for my family,” said Marcella Zaleta, a cook at Hilton Americas, in a Unite Here Local 23 press release. “I’m a mother of three who works three jobs to provide for my kids.”

In addition to workers at the Hilton Americas and the George R. Brown Convention Center, Unite Here Local 23 represents Houston hospitality workers at the Marriott Marquis Houston, and George Bush International Airport (IAH), where union contracts also expire soon.

Luke Majewski

AIC Hotel Group expanded its MICE division across Canada and the United States with seven new sales executives reporting to Luke Majewski, associate vice president of meetings incentive groups and corporate travel. Majewski previously served as regional director of business development. The team will spotlight Hard Rock Hotels, Nobu Hotels, AVA Resort Cancun and the UNICO Hotel Collection, highlighting venues, group experiences and amenities.

Helen Scroggs

ATL Airport District CVB promoted Helen Scroggs to full-time sales manager after joining as a contractor in January 2025. With more than 20 years of sales and event coordination experience, she previously worked with the Atlanta Convention and Visitors Bureau and the International Woodworking Fair. Originally from Wales, she now lives in Atlanta with her family and has traveled to 36 countries.

Sara Kuta and Iliana Benjumea

Sara Kuta on left and Iliana Benjumea — Sara Kuta (left) and Iliana Benjumea (right)

Hyatt Centric Downtown Denver announced two appointments. Sara Kuta joined as director of group rooms, bringing a decade of sales experience to drive group bookings and build client relationships. Iliana Benjumea was promoted to sales manager after excelling as sales coordinator. Both will focus on group business, enhancing guest experiences and showcasing Denver’s revitalized downtown.

Sarah Farrell

The Pocono Mountains Visitors Bureau appointed Sarah Farrell as regional sales manager. Farrell brings 17 years of hospitality experience from Mohegan Pennsylvania and Mount Airy Casino Resort. She will develop group business across Philadelphia, New York and New Jersey alongside Regional Sales Manager Leigh Velez. Her efforts will highlight venues, resorts and attractions, positioning the Poconos as a meetings and group destination.

Jonathan Blose

Jonathan blose

Hyatt’s Gild Hall, a Thompson Hotel in Manhattan’s Financial District, named Jonathan Blose as general manager. A 17-year Hyatt veteran, Blose has led properties in Boston, New York, Pittsburgh and San Diego. A Penn State graduate, he plans to blend Gild Hall’s boutique charm with fresh energy while enhancing guest experiences and fostering team-driven excellence.

Marco Tabet

Hilton appointed Marco Tabet as general manager of Hotel del Coronado, including all five neighborhoods across Curio Collection and LXR Hotels. Tabet most recently led Conrad Punta de Mita and brings more than 20 years of luxury hospitality experience with Hilton. He will oversee strategy and operations following The Del’s $550 million reimagination.

Marinette Giaquinta

Marnette Giaquinta

Jumby Bay Island appoints Marinette Giaquinta as head of sales and marketing. With experience at St. Regis New York, Jumeirah Essex House and Las Ventanas al Paraíso, she has consistently driven market leadership and growth. Most recently as area director of sales and marketing, she redefined digital strategy and brand visibility. She will now oversee commercial strategy and global positioning.

Jeff Sweet

Jeff sweet

The Lytle Park Hotel in Cincinnati has named Jeff Sweet its general manager and area managing director. With more than 20 years of hospitality leadership experience, Sweet has held roles ranging from executive chef to vice president of operations at Pyramid Global Hospitality. He now oversees The Lytle Park Hotel, The Phelps and AC Hotel at The Banks, driving innovation and guest excellence.

Rudi Heider

Rudi heider

Fairmont Vancouver Airport appointed Rudi Heider as general manager. Heider began his hospitality career at Four Seasons Berlin and advanced through leadership roles across international markets. He previously served as director of operations at Fairmont Chateau Lake Louise, where he elevated guest experiences and operational excellence. With extensive global expertise and a collaborative leadership style, he now oversees one of the world’s top airport hotels, ensuring continued recognition and success.

Mary Bogert, the seemingly tireless general manager of Knoxville Convention Center, Worlds Fair Exposition Hall, Knoxville Civic Auditorium & Coliseum and Chilhowee Park—all Legends Global-managed venues—originally thought she was bound for a career behind an easel. She graduated from the Atlanta College of Art. Then she discovered the beauty of hospitality and her skill for leading.

Now she is leading an executive team filled with empowered women running four distinct venues from Assistant General Manager Misti Satterfield, Human Resources Manager Kristy Todd and Director of Food and Beverage Lynn Armstrong to Director of Finance Tiffany Reyes and Director of Sales Marketing and Event Services Kristi Sowards.

“I fell into hospitality working in restaurants during school,” she said. After a dozen years with Hyatt, she moved from Atlanta to Houston to Knoxville, Tennessee, and found that despite an initial plan to return to “the big city,” this was where she could be most effective.

After the 2001 terrorist attacks and the change in ownership in 2007, she took on the general manager role and built a team as the operation expanded to include two more city buildings and all food and beverage operations.

Mary Bogert in white jacket “I have been influenced by amazing leaders—male and female—and I try to pay that forward,” she said.

One of the ways she has given back was by participating in starting a STEM (Science, Technology, Engineering and Mathematics) school in 2013. The impetus to take on this task was born at an event. Then-Mayor Bill Haslam (later Governor Haslam) made a speech at a Chamber gathering about the importance of education reform and she felt as if he were talking to her.

The result was Clayton-Bradley Academy, a parent-led program that started in 2013 with 77 students and has grown to 500 future contributors to society.

“Servant leadership needs to be part of everyone’s makeup,” she said. “It’s something I am passionate about.”

A Creative Challenge

Bogert still finds a need to call on her artistic tendencies. “I can’t tell you how frequently we have to be very creative,” she said.

Even her management style requires thinking out of the box, pushing the team to exercise their own innovative muscles. “Oh, my goodness, we’ve had a lot of fun doing chef tables and client parties,” she enthused. Bogert described times when she was in a back hallway painting a tarp with Edgar Allen Poe-styled ravens for National Poetry Month as an example of her artistic approach to events.

Building the Next Generation of Event Professionals

Bogert is constantly growing and developing the team. Every day at the office is different with diverse clients. She sees trade show planners at the convention center, entertainers and agents at the arena and community-centric social planners and citizens running spay and neuter clinics in between. “We plan citywides, but we also do everything that supports the community.”

When Bogert started, executive level management was predominantly male and women in leadership roles typically didn’t have families. “That has changed a lot,” she reported. She has seen more women getting their degrees, entering the industry, growing their careers and getting promoted. “Female leadership styles seem to offer a little bit more grace, more forgiveness and kindness,” she observed.

Bogert has been able to hire more young people out of college and helped them grow their careers. “A nurturing management style is very helpful. It allows people to feel like they’re part of a team and you care about them; It creates a more loyal employee.”

Bogert believes if you hire the right people, give them the tools to do their job, empower them to make decisions and then get out of their way, they will actually improve the final product.

Security Changes

A lot has changed in the last 38 years, including expectations of what a venue offers in the way of security, F&B and technology.

“We’re having to grab our meeting planners by the hand and take them down the security road,” said Bogert. In the past, news of a shooting would be isolated and rare. Now, wherever there are crowds of people, we have to implement heightened security measures.” That includes metal detectors and bag checks at ticketed events, concerts and shows. “People expect that, and the venue is set up for that,” she said.

Some days the job is harder than others. At a cosplay event in the convention center with 30,000 people, screening for weapons amid the fake guns and knives can be tricky.

Today’s meeting professionals also have to consider the costs associated with increased scrutiny but are becoming accustomed to it because it is the standard everywhere. “We want to protect ourselves, our attendees and, ultimately, our clients. Once we explain it that way, most are accepting,” Bogert reports. To streamline entry, Legends invested in upgraded technology that makes screening faster and takes on some of the financial burden.

Dining Upgrades

Food and beverage is something else that has come a long way since Bogert started. While she always avoided serving “chamber chicken” and tried to be creative, the bar has been set even higher. LEED-certified, locally sourced, farm-to-table, even herbs grown on site—Knoxville was an early adopter. “We were doing all of that back before it was cool,” she said. Her team is continuing to push the envelope on sustainable and biodegradable sourcing.

Read More: Catering Trends to Eat Up

Bogert worked extensively with HGTV and the Food Network when they were located in town and really enjoyed the innovative approaches to menus. The department also benefits from the proximity of University of Tennessee University’s culinary program in Knoxville’s backyard. The continuing education department hosts wine tastings with ideas for alternative menus and zero proof mocktails to satisfy modern preferences. All done with an eye to practicing the art of meeting at the highest levels.