National Florida Experience

Welcome to a world of elegance, excitement, and entertainment. With a recent $100 million resort-wide renovation, luxurious accommodations, all-new restaurants, legendary golf, world-class fitness facilities, a renowned spa, exceptional activities and attractions, and a distinctive selection of venues — including an array of outdoor options — your attendees will say, “Yes!” to coming to PGA National Resort, again and again.




Daryl Cronk, Director of Hospitality Analytics, CoStar Group
Daryl Cronk, Director of Hospitality Analytics, CoStar Group

Trends & Forecasts for the Hospitality Industry Take a deep dive into the hotel industry and gain insight on how you can navigate your meetings to ensure your events are prosperous. From the hotel supply and demand challenges to the variances in the recent rise of the transient and group segments and how meeting professionals and hoteliers work can work together for shared success.

Learn More About CoStar Group Here
Neen James, Author and Motivational Speaker
Neen James, Author and Motivational Speaker

The Luxury Mindset In this engaging and interactive keynote, join trusted advisor to luxury brand executives (and luxury lover!) Neen James to discover how to translate the amazing experiences (and things!) you offer into the words and concepts your clients and customers care about most.

Learn More About Neen Here
Lynn Edwards
Lynn Edwards

Earn Extra CEUs: Fly in Early for a Free, 3-hour Planner Training

Lynn Edwards brings over 25 years and a multitude of experience to event management and hospitality sales. She has worked extensively in hotel and convention and visitors bureau sales. She also provides a comprehensive method for managing event logistics. Lynn is experienced in sales, convention services, marketing, fundraising and sponsorship development, contract negotiations and overall meeting management. Her client list includes Nike, Microsoft, Comcast, Chase, Novo Nordisk, RapidSOS, National & State Associations, Glamhive, The 3% Movement and more. Lynn has also served on the Board of Directors of the Washington Society of Associations Executives and WA Chapter of Meeting Professionals International. She is a highly sought-after industry expert and presenter.


Sunday, August 27, 2023 - All Times Eastern Daylight Savings Time

8:00 am - 8:30 am Breakfast for Educational Session Canterbury
8:30 am - 12:00 pm Educational Session with Lynn Edwards Canterbury
12:00 pm - 3:00 pm #MeTime Guests at Leisure
12:00 pm - 3:00 pm White Glove Welcome: Guest Registration & Check-In Vista Ballroom
3:00 pm - 4:00 pm Welcome Reception: Meet & Greet Lobby Veranda
4:00 pm - 5:30 pm General Session & Keynote Speaker PGA Ballroom
5:30 pm - 6:30 pm Explore the Floor: Property Tour Depart From PGA Ballroom
6:30 pm - 9:00 pm Kick off Celebration: Reception & Dinner Champion Range (Driving Range)

Monday, August 28, 2023 - All Times Eastern Daylight Savings Time

6:30 am - 7:15 am Seize the Day: Wake Up Activity The Pavilion
7:30 am - 8:30 am Ms. B’s Breakfast Social: Breakfast Buffet Honeybelle
8:30 am - 10:00 am Instant Start to Smart - Keynote Speaker PGA Ballroom
10:15 am - 12:30 pm Meet Your Matches PGA Ballroom
12:45 pm - 4:30 pm Offsite Luncheon & Teambuilding Depart Hotel at 12:45 pm from The Front Drive
4:30 pm - 6:30pm #MeTime Guests at Leisure
6:30 pm - 9:00 pm Ms. B’s Bright Bash Pool Deck

Tuesday, August 29th, 2023- All Times Eastern Daylight Savings Time

7:30 am - 9:00 am Ms. B’s Breakfast Social: Breakfast Buffet Champion Ballroom at the Members Club
9:00 am - 12:00 pm Morning Welcome & Meet Your Matches PGA Ballroom
12:00 pm - 1:00 pm Seal the Deal Feast: Luncheon PGA Ballroom
1:00 pm- 5:00 pm #Departures Airport Shuttles Depart from the Front Drive



Smart Meeting events are 100% complimentary for qualified meeting planners. Hotels and destinations, please contact your sales rep at for your best available rate.

We use sophisticated software to custom-match our planners with premier properties that fit your region, budget and venue preferences. As the event nears, planners and suppliers will have the opportunity to select their appointment preferences to ensure their highest attendee satisfaction.

Yes! Planners are welcome to attend one regional event and one national event each year. Hotels and destinations may attend unlimited events.