Hear how event and marketing leaders are building a practical framework for transforming workflows with AI, from identifying gaps and mapping use cases to preparing data, defining KPIs, assessing maturity, and securing executive support. This session turns a big, complex topic into a clearer starting point for real-world action and peer discussion. Attendees will leave with a sharper path to AI adoption, a stronger foundation for AI-ready data and measurement, and tangible next steps they can put to work right away.
Presented by:
Allyson Keenan, Senior Manager, Event Technology and Operations with CVENT, joined Cvent in 2012 and has spent her time transforming its meetings and events function into a global portfolio of more than 1,000 annual events. She created and led the Event Technology & Operations team, connecting the Cvent platform to broader marketing objectives, campaign infrastructure, and Cvent’s martech stack.
Stephanie Sweetland, Senior Director, Marketing Systems with CVENT, leads Cvent’s global martech strategy as Senior Director, Marketing Systems, bringing deep expertise in marketing automation, AI, data infrastructure, and integrated ecosystems. She also heads Marketing’s AI Center of Excellence and transformation, championing responsible AI to drive efficiency, personalization and smarter customer engagement.
