How Not to Blow Your Budget

Presenters: Scott Frankel, Bre Maxim

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From F&B to AV, the bottom line is often determined by the small print. Two industry experts share tips for avoiding surprise line items in your final bill and putting your dollars where your attendees will see the value.

You will learn:

  • What contract clauses could save you thousands.
  • What to look for in an AV contract.
  • How to prioritize impact.

Meet the Speakers

Scott Frankel is president of Animatic Media, an industry leader in event production and events industry speaker. Since 1996, Scott and his team have produced events for clients of all sizes, from Fortune 500 conferences with thousands of attendees to smaller road shows and events. Scott is an innovator in the event technology space, a 2023 Catalyst Award winner and the 2025 Special Events Gala Lifetime Achievement Award recipient.

Bre Maxim, CMP With 17 years of experience across the events and hospitality world, Bre Maxim has led everything from large-scale corporate programs and trade shows to high-end incentives and international events. She is currently an account director at Bishop-McCann, where she guides client programs from concept to execution, creating experiences that maximize impact and ROI. With a degree in event management from Johnson & Wales University and a career that spans hotels, nonprofits and third-party agencies, Bre offers a well-rounded view of the full event industry.

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