Incentive travel is continuing to see an encouraging increase, as budgets and numbers of incentive programs continue to grow. In this session, Annette Gregg, CEO, Society for Incentive Travel Excellence (SITE) will discuss key takeaways and notable differences from the annual Incentive Travel Index report conducted in partnership with the Incentive Research Foundation. You’ll also learn how four generations of participants are affecting choices for destinations, activities, and priorities for today’s incentive designers.
You will learn:
- How to appeal to Gen Z and beyond when designing incentive programs
- The most popular destinations for 2025 and why
- Where incentive budgets are going in the coming years
Annette Gregg, CMM, MBA is CEO of the Society for Incentive Travel Excellence (SITE), leading its 3000 global members and the SITE Foundation. She has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. She is an honoree for Women in Tourism and Hospitality and has won the Coach Award for the Association of Women in Events, Smart Women in Meetings Industry Leader Award, Community Leader of the Year and Planner of the Year for MPI San Diego. She will be speaking at the Smart Meetings Incentive Experience at Arizona Biltmore Dec. 8-10.
