Christy Lamagna, owner of Strategic Meetings & Events and author of The Strategic Planning Guide for Event Professionals, is an evangelist for turning events into investments that accelerate sales. She will share her step-by-step guide for managing the strategic meeting process—everything from discovery meetings to real ROI measurements. Learn how to get a seat at the table early in the process, what questions to ask and how to deliver results that will be valued in the C suite.
