sponsorship

What’s Driving Event Sponsorship Growth?

BusinessTips & Tools

Is it possible that traditional advertising has passed its prime? These days, ad pervasiveness is commonly paired with users’ newfound skepticism and distrust of advertising. The modern consumer ignores pesky sales messages—instead, preferring significant experiences, authenticity and personal value. They want something that doesn’t only appease a marketing team. So what can brands do to…

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Rosewood to Debut Ultra-Luxurious Resort in Vietnam

Hotels & ResortsNews

Rosewood Hotels & Resorts is undergoing a major global expansion, and it’s showing no signs of slowing down. The hotel group currently has 19 properties in development around the world, with 11 planned for Asia. The most recent addition is Rosewood Hoi An, which is scheduled to join the collection in 2019. Rosewood Hoi An…

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Go Glamping at Coachella in a Marriott Pop-Up Tent

Hotels & ResortsNews

A cushy new corporate perk is coming to the 2017 Coachella Valley Music and Arts Festival. The annual event held in Indio, California, has exploded into a cultural phenomenon since its debut in 1999. Last year, nearly 200,000 revelers attended the festival, which spans two consecutive three-day weekends in April. This year’s headliners include Lady…

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Infographic: Is Your Event ROI Up to Par?

Meeting PlanningTrends

Experiences have never been more popular. Millennial travelers crave purposeful experiences. Attendees call for unique adventures they can’t find anywhere else. As this shift changes the landscape of events, the way we measure event ROI must change along with it. So what can planners do to ensure solid event ROI? AgencyEA, an agency that specializes…

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virgin america

Say Farewell to Virgin America

AirlinesNews

The time has come to say goodbye to perhaps the hippest airline on the market. On March 22, Alaska Airlines announced its plan to eliminate the Virgin America brand, with an official termination to occur in 2019. Last year Alaska purchased Virgin for $2.6 billion. Sangita Woerner, Alaska Airlines vice president of marketing, remarks, “We…

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DMAI to Become Destinations International

DestinationsNews

Palais des Congress de Montreal Following last year’s major reorganization under new President and CEO Don Welsh, Destination Marketing Association International (DMAI) is making another significant overhaul. Welsh and DMAI Chairman Gary C. Sherwin, CDME, have announced that the leading association for destination marketers will soon go by another name. This July, DMAI will debut…

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Marriott Invests in Experiential Travel

Hotels & ResortsNewsTravel

PlacePass users can tour Downtown Abbey filming locations Meeting planners have a new tool to entice business travelers who attend corporate events, thanks to Marriott International. The world’s largest hotel company announced this week it has invested in PlacePass, a Cambridge, Massachusetts, travel-tech company. PlacePass has developed a web-based meta-search platform to assist travelers in…

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Health and Wellness Trends Making an Impact on Meetings

The $3.7 trillion global wellness economy is one that is making waves throughout the travel industry, and the meetings market is no exception. Tap into some of the hottest spa and wellness trends to make your next meeting healthier, more successful, and more inspiring. From wholesome culinary experiences to activities that will help your clients feel…

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U.S. Hotels Join Pilot Program to Prevent Food Waste

Food & BeverageGreen MeetingsHotels & ResortsMeeting Planning

Food production has the largest environmental footprint of any human activity, according to data from the World Wildlife Fund (WWF). 40 percent of food is wasted through the supply chain, including the hotel industry. It should come as no surprise that limiting hotel food waste is one of the best ways the hospitality industry can…

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new and renovated

What Planners Need to Know About San Francisco’s Moscone Center Expansion

Convention CentersMeeting PlanningVenues

Rendering courtesy of mosconeexpansion.com Now past the halfway point, the multiyear, $500 million expansion of San Francisco’s Moscone Center is making progress toward a late 2018 completion date. We recently talked with John Reyes, executive vice president and chief sales officer for San Francisco Travel, who filled us in on construction plans and facility upgrades….

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