af&co. (formerly Andrew Freeman & Co.), one of the country’s leading boutique restaurant and hospitality consulting firms, is thrilled to debut this year’s trends report. Change is the New Black: Responding to Perpetual Change with Creativity, Optimism and Innovation is a preview of the hottest trends and predictions that will shape the hospitality industry in 2018. This comprehensive annual report identifies key influences in restaurants, hotels, hospitality marketing, food and beverage.
Now in its tenth edition, af&co.’s trends report has become an industry standard in anticipating market demand and consumer feedback. Compiled from extensive year-long research, the report is intended to serve as a guide to help operators prepare for the coming year.
The theme of the 2018 trends report is Change is the New Black because there’s one thing we can count on for next year, and it’s… nothing. Change is here to stay, and the top trends reflect the industry’s acceptance of this state of flux. Successful restaurants and hotels are using their creative resources to innovate faster than ever to keep up with national economic, political and social shifts as well as significant cultural changes in the way people dine, socialize and travel.