Industry Advocacy Group Releases Mobile App that Makes Case for Meetings


App screenshot, via Google Play

To prove that it, in fact, really does mean business, the Meetings Mean Business coalition released a mobile app this week designed to provide news and resources to event professionals interested in advocating on the industry’s behalf. The group’s latest campaign was launched in January and is devoted to educating government officials, the media and the public about the value and economic benefits of face-to-face events. The free app gives users quick access to campaign materials, supportive data, fact sheets, current news and other information. It is available for iOS and Android from the Apple and Google app stores.