Marketing Your Meetings

A riff on the hotelier’s “putting heads in beds,” in the event-planning world it’s sometimes known—none too delicately—as “putting butts in seats.”    In today’s business environment, the task is more challenging than ever. Potential attendees are besieged with opportunities—some face-to-face, some online; their budgets for travel and conference spending may be reduced (just as…

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Summer Mountain Meetings

Sponsored by: Reno Tahoe Meetings Co-Op It seems everyone these days takes time to text, chat and tweet. But how many devote the same time to communing with nature? The answer, sadly, is very few. This is a shame, because it is in the great outdoors—away from the social media universe, cubicles and news cycles—that…

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The Year Ahead

While we were still polishing our crystal balls, YPartnership, a leading marketing research group based in Orlando, Fla., wrapped up their annual trend survey at the recent PCMA conference in Seattle. (If you missed the presentation by Peter Yesawich, you missed one that kept attendees on the edge of their seats!) So we asked Yesawich…

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Eco-Friendly Features Are Gaining Ground In Meetings Industry

…and trade-show providers for eco-friendly practices within the meetings and conventions industry. Meeting planners are increasingly going green, and it has nothing to do with St. Patrick’s Day. An increased awareness of the need to protect the earth’s environment has turned into a groundswell of support from planners, hotels, convention centers and trade-show providers for eco-friendly practices within the…

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