Inciting Customer Experience with Adventure

Inciting Customer Experience with Adventure

Engagement is a marketing term that continues to be thrown around when referring to customer loyalty. Today’s customers desire a little more from brands, and for Virgin America and the Riz-Carlton Hotels that comes in the form of adventures and discoveries. From creating a tweetworthy airline to traveling across the city for artisanal cupcakes, these businesses are doing a little more to keep their customers loyal.

Read the source article at forbes.com

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