New Hotel and Convention Center in Texas to Target Meetings

watters creek convention center

A new upscale hotel is being built in Allen, Texas, to accommodate meetings and events. Benchmark, a global hospitality company, announced it will operate the new Delta by Marriott Hotel and Watters Creek Convention Center north of Dallas.

The hotel will feature 300 guest rooms and is scheduled to open in late 2018.

Upon completion of the hotel, Allen Convention & Visitors Bureau will relocate to the new facility, Benchmark announced in a press release. The project will incorporate 90,000 sq. ft. of flexible convention, ballroom and meeting space, along with a 1,000-space parking facility.

“The new convention center and hotel will provide the city of Allen with the capability to host larger meetings, sporting events, trade shows and conferences, generating revenue and tax dollars that benefit our community,” said Karen Cromwell, director of the Allen CVB.

The Delta brand by Marriott focuses on upscale hotels. The Allen project, spearheaded by Altera Development, will feature premium guest rooms and services, as well as an upscale restaurant and bar adjacent to an outdoor courtyard with a swimming pool designed to encourage guests to meet, entertain and unwind.

For active guests, the Delta hotel will feature a fitness center with cardio, weights, yoga and a CrossFit facility.

Located about 30 miles north of Dallas Fort Worth International Airport (DFW), Allen offers year-round recreational opportunities, including golf courses at Watters Creek. The area is known for its arts festivals and entertainment venues, outlet shopping and dining, all of which are increasingly popular among today’s business travelers.

“We are extremely proud to be managing and marketing what will be an ultra-modern Delta hotel,” said Alex Cabanas, CEO of Benchmark. “This is an exciting and contemporary new brand in the midst of rapid expansion, and we are proud to have it as part of our management portfolio.”