World Trade Center Las Vegas (WTC Las Vegas) gathered more than 100 business and community leaders on June 12 for a networking event to support World Trade Center Association’s (WTCA) World Trade Centers Day.
“As World Trade Center Las Vegas moves into its 10th year, we wanted to celebrate World Trade Centers Day with valued partners we have connected with through the World Trade Centers Association as we continue elevating Las Vegas’ reputation as a leading business destination,” said Chris Meyer, vice president of global sales for Las Vegas Convention and Visitors Authority (LVCVA) and executive director of WTC Las Vegas.
Established more than 50 years ago, World Trade Centers Association envisions that conducting business globally should be as easy as doing business down the street and that Las Vegas could not be a better place for encouraging those global connections.
WTC Las Vegas is a partnership between LVCVA and Consumer Technology Association (CTA), owner and producer of CES, which is the largest and most influential global technology event. LVCVA not only controls the branding and marketing of Southern Nevada as a tourism and convention destination, but also oversees Las Vegas Convention Center, one of the largest convention centers in the United States and the only one designed as a World Trade Center site.
Marketing Las Vegas Internationally
Under the World Trade Center brand, LVCVA and CTA market Las Vegas to business travelers around the world.
“Las Vegas has more international conventions than any other city in the United States, and the World Trade Center Las Vegas continues to attract in international presence,” said Karen Chupka, CES’ executive vice president.
WTC Las Vegas has successfully used its partnership through WTCA to attract groups to attend and exhibit at the destination’s nearly 24,000 meetings and conventions every year.
“We had over 175,000 industry professionals attend CES 2019, and more than 61,000 came from more than 150 countries outside of the United States,” Chupka said, “and we look forward to growing that number at CES 2020 in January.”
Attendees of the Las Vegas World Trade Centers Day event represented industries and organizations with a common interest in promoting international business relationships and stimulating the economy.
Top leaders from WTC Las Vegas, LVCVA, CTA, WTCA, U.S. Department of Commerce International Trade Administration, Nevada Governor’s Office of Economic Development, Las Vegas Metro Chamber of Commerce and Tencent/WeChat were among organizations putting on presentations detailing relevant development and economic updates in southern Nevada and beyond.
Network of Partnerships
Tencent, a leading provider of internet services in China, provided compelling remarks about its recent efforts to enhance the experience of travelers from China visiting Las Vegas. It partnered with WeMeet to launch the “Smart Event Smart Travel” campaign.
This campaign aims to attract more Chinese visitors and elevate business travelers’ experiences though WeChat, China’s largest social media platform, owned by Tencent. The campaign’s goal is to explore more collaborative efforts to make Las Vegas an innovation leader.
WTC Las Vegas also noted its vast network of partnerships, which contains nearly 20 Memorandums of Understanding (MOU) with key agencies focused on growing global business opportunities and attracting more visitors to Las Vegas. WTC Las Vegas recently signed MOU agreements with WTC Dublin and WTC Queretaro during the World Trade Centers Association’s 50th General Assembly in Mexico.
“As we continue our year-long commemoration of the 50th anniversary of the World Trade Centers Association, we are consistently and regularly reminded that this network was built—and still stands for—collaboration,” said Scott Ferguson, WTCA’s CEO. “We congratulate World Trade Center Las Vegas as they build even closer ties within our network. Their efforts are a prime example of the cooperation at the heart of our celebration of half a century of global trade connectivity.”
Additionally, Las Vegas Chamber of Commerce became WTC Las Vegas’ official business club earlier this year after signing a MOU. Also, to promote travel and tourism exports, the LVCVA has a MOU agreement with the U.S Department of Commerce’s International Trade Administration.
The 2019 WTCA Trade and Investment Report was released by the WTCA on World Trade Centers Day. The report found that WTC cities represent more than 35 percent of the global gross domestic product.