Imagine having a pizza delivered to your hotel room, and getting rewards points from your hotel for dessert. Or booking a table at your local sushi joint and getting hotel points for that, too.
If you belong to hotel and airline loyalty programs—millions of us do—then you know they often award points for stuff other than flights and hotel rooms. From discount magazine subscriptions to online shopping deals, these programs are continually trying to make themselves indispensable to their members.
IHG Rewards Club members can earn 500 points for their first completed OpenTable reservation. Thereafter, they earn 300 points for an IHG restaurant, and 150 points for any other dining venue. They don’t have to be staying at an IHG hotel. For Grubhub purchases, members earn 500 points the first time, and 250 points for each subsequent purchase. But members must be registered guests at one of three IHG limited-service brands—Holiday Inn Express, Staybridge Suites and Candlewood Suites. There are about 1,000 such hotels in the United States, and none offers full-service restaurants or room service.
To be awarded points for either OpenTable or Grubhub, members must book or buy through IHG channels—the IHG app, website or IHG Connect, the company’s on-property Wi-Fi.
IHG’s partnership with OpenTable, one of the world’s largest restaurant reservation platforms, applies only to restaurants in the U.S. for now, but is expected to expand to the U.K. and Australia by year’s end.
“The benefits that we offer IHG Rewards Club members are based on extensive research into what they want from a loyalty program,” said Liz Crisafi, IHG’s head of loyalty, partnerships and portfolio marketing for the Americas. “Members have told us they would like more ways to earn points while dining. These collaborations allow us to provide benefits that enhance the food and beverage experience for our members, whether ordering delivery to their hotel room or dining on or off property.”