Bright Perspective: We Inspire Brilliance

Meeting Planning

Welcome to this special end-of-the-year holiday edition. I am excited to share with you Smart Meetings’ new mission statement—our “why,” in the words of leadership guru Simon Sinak. Our reason for bringing our best to work every day is based on the knowledge that everything we do—the magazine, events, website and site selection service—are all focused on one goal, Inspiring Brilliant Experiences.

We know your jobs are challenging. We have done the research and written the stories. Every day, you are being asked to do more with less. That is why we are singularly focused on giving you the resources to be successful. To that end, we are rebranding the magazine as an Idea Book. We pledge to fill it every month with destination stories, case studies, industry news, leader profiles and fun examples formatted to make riffing on the ideas and making them your own easy.

Online, we want to be your daily resource for keeping up with the latest news and trends. We are constantly sharing new perspectives for our community of event professionals and encourage you to continue the conversation on your favorite social media channels.We are active on all of them, so give us a shout out.

We look forward to seeing you at the 10 events we produce each year for planners and suppliers. Our Smart Meeting convergences touch people in profound ways. I am forever being approached by people thanking me for the joy of friendships forged at one of our events. Even more people share the number of RFPs collected as a result of connecting in person through Smart Meetings. Our 360 Site Selection service was designed with the same goal—bringing people together.

If a project doesn’t inspire you to produce brilliant experiences (and give you the tools to make that easier), we won’t do it. We are here to make your job easier, pure and simple.

To that end, I also want to encourage you to check out the 2017 Platinum Choice winners. I know our readers look forward to this prestigious list every year and use it as a guide for finding the best properties. These venues work hard all year to stand out by being a valuable resource for you. Please reach out to them to thank and congratulate them.

We are looking forward to an outstanding 2018, reinvigorated by our renewed focus on helping you continue being your brilliant self.