United Introduces New Signature Fragrance

United Airlines

Some United Airlines travelers now enjoy the scent of fir trees without having to travel anywhere or even step outside a terminal.

That’s because United recently introduced Landing, its new signature fragrance, at O’Hare International Airport in Chicago by pumping it into some jet bridges and member lounges. The fragrance, which smells like fir trees and orange peel, also can be found in the hot towels given to passengers in the premium cabins of select planes.

It's part of a United branding initiative aimed at enhancing the flight experience by more deeply engaging all five senses. United is also trying out using mood lighting in airline cabins and more contemporary boarding music.


Smart Meetings Related Posts

2022 Smart Women in Meetings: Innovator

Kelli A. Bland, CMP, DES Director, Meetings and Special Programs, American Society of Landscape Architects Teach, Collaborate, Inspire Fierce Fuel: In my career, I have always strived to be knowledgeable about my industry or anything that inspires me. I am motivated by learning and want to be a resource to colleagues and industry partners. In […]