Orlando CVB Rebrands Itself


Jan. 14, 2011
The Board of Directors of the Orlando CVB in Orlando, Fla., announced that the organization is changing its name to Visit Orlando. “The bottom line is that ‘CVB’ doesn’t have the same meaning as it once did in today’s lexicon.  It doesn’t reflect the vibrancy of the Orlando experience or the focus of the organization,” says George Aguel, chairman of Visit Orlando, in a press release last month. To go with the name change, a new company logo is being designed, and will be unveiled early this year. Orlando’s travel and tourism industry generates almost $28 billion annually, and the city was the most visited U.S. destination in 2009, with an estimated 46.6-million visitors. orlandoinfo.com