Category Archives: Professional


6 Ways to Drive Success with ROI Technology

A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era…

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3 Tips to Stay Productive Even When Overwhelmed

Have you ever noticed that when you’re working against a tough deadline, planning a big event, or tackling a challenging assignment, your brain sometimes shuts down out of sheer overwhelm? Here’s what you need to know to turn off the fear and get back to work.

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family life while working

4 Steps to Help Event Professionals Balance Work and Family Life

Hectic schedules, last minute client changes and unusual hours are common for event professionals. Add in the dynamic of family life and you may be left feeling frustrated and short on time. You are not alone! Many American families struggle with balancing work and family. These four simple steps can help.

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Insights in Company Culture from Fortune’s Top 100 Places to Work

What makes for good company culture? Generous bonuses? Top products? Snacks? Answering this million-dollar question is even more important for event planners who rely on quality employees in a tight hospitality job market. Companies offering a positive atmosphere attract and then develop their prime talent. Suggesting, success requires an ongoing examination of what’s happening internally….

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event staff finding

7 Tips to Hire Your Best Event Staff Yet

As an event planner, you’ve become accustomed to taking on many challenges, from catering to music to decor. For your next event, you’ve worked out most details on your own, but the destination offers its own event staff. It sounds like a relief—that is, until your event comes, and the staff you’re counting on doesn’t…

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