Category Archives: Planner

How to Build Better Attendee Evaluations to Determine Event ROI

Last month, we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.

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9 Influencer-Approved Tips for Planning Picture-Perfect Trips

Instagram travel blogger Tara Whiteman, who shares the beauty of travel with her million Instagram followers as Tara Milk Tea, takes a planner’s approach to exploring the world. The 23-year-old Australian model and designer curates colorful photos of exotic locations to show off the beauty found all over the world. She takes a strategic approach to preparing photo shoots and travel. Smart Meetings reached her when she was home, briefly, in Sydney and asked her for her favorite travel tips for adventures you won’t regret.

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Family-Friendly Events and Work-Life Balance

With more professionals striving to achieve the perfect work-life balance, family-friendly meetings and conferences can go a long way toward providing the perfect mixture of business and pleasure for attendees.

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post event

6 Tips to Get the Most Out of Post-Event Surveys

Participant engagement is a vital part of every meeting and conference, but the focus is too often placed on engagement before and during the meeting, rather than after. A comprehensive approach to post-event engagement can strengthen relationships with participants and improve every aspect of future events.

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commission cuts

Preparing for a Leaner Commission World

The news that Hilton Hotels & Resorts will follow Marriott International in cutting commissions to third-party planners from 10 to 7 percent was met with a combination of groans, sobs and anger. That was followed by announcements from groups offering to help transition to what many are acknowledging is the new reality.

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airplane missteps

8 Important Lessons to Take Away from Airline Missteps

MBLM’s recently released Brand Intimacy 2018 Report showed that by almost any measure—price resiliency, loyalty and level of FOMO (fear of missing out)—one industry, travel, is coming in dead last when it comes to connecting with people in a meaningful way. Is it really that surprising?

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