Category Archives: Business

Keeping the Numbers in Perspective

Numbers, numbers and more numbers. They are critically important in analyzing the effectiveness of social media and other online communication, but are merely one tool among many, and often are used by professionals without keeping the bigger picture in mind.

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Smart Leaders: Break Up With Doubt

Brian Biro gives a pep talk to get you off the sidelines Humans are creatures of habit who can easily get stuck in ruts. Don’t let boundaries stand in the way of being the greatest version of yourself that you can be. It’s mentally healthier to continuously climb up the mountain of achievement and work…

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tips for better sleep in flight

5 Tips for an In-Flight Good Night’s Sleep

Sometimes taking a red-eye flight is inevitable—it enables people to arrive at a destination at a desired time, thereby maximizing their time there. Some people have difficulty sleeping on planes, however, and upon arrival, especially those riding in coach then often drudge through daylight hours in zombie-mode or waste valuable time snoozing. Whether you’re riding…

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What is your why?

Smart Leaders: Help Your Team Get to Why

Our job as event planners is not to book hotels, pick out menus and manage logistics. What we really do is inspire people to grow, connect and learn. We just happen to work with hotels, caterers, speakers and suppliers to create the conditions that bring people together for a common cause. SMART MEETINGS’ CORE VALUES…

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Work Dynamics

7 Tips for Handling Toxic Employees

How to rein them in and create a better work environment Have you ever worked with someone who left you feeling anxious, frustrated, angry or fearful—even downright disrespected? This type of employee creates a negative work environment with threatening, intimidating or coercive behavior. Toxic employees show a pervasive pattern of hostility, irrational beliefs and emotions….

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13 Travel Refreshers Every Woman Needs

Most of us don’t feel as though we are at our most glamorous when stepping out of a plane or car after a long trip. However, when your profession involves business travel, long hours and schedules packed with events, sometimes there are only a few minutes to freshen up before heading to a meeting. But…

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Top Managers are Good Salespeople

Motivating employees helps them excel and exceed expectations It is often said that good salespeople do not always make good managers. As a sales director and publisher, I’ve found this to be true. However, I do believe all good managers must be good salespeople. I came up through the sales ranks in my career to…

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enlisting influencer

How to Enlist an Influencer for Your Event

Hearing a brand boast about its own product or service is sometimes pretty unconvincing. But influencer marketing is a very effective tactic that uses an external voice. Convince & Convert, a Digital media and consulting company, reports that businesses generate an average of $6.50 for every $1 invested in influencer marketing. Additionally, eMarketer found that…

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