Category Archives: Social Media

attracting millennials

3 Musts for Attracting Your Millennial Niche on Social Media

Millennials have outnumbered baby boomers since 2015, creating significant buzz around targeting the younger demographic. Regardless of the industry, attracting millennials is a hot topic of modern marketing. And the focus is entirely warranted, considering millennials make up about 25 percent of the world’s population, according to the U.S. Census Bureau’s International Database. Millennials are…

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Introducing Marriott’s New Snapisode Series

Marriott is ahead of the curve. Rather than trying to outdo Airbnb, the world’s largest hotel chain has discovered a more effective solution to vie for the attention of millennials. Marriott is boosting its visibility by engaging with the right platform. Marriott Rewards has officially entered the wonderful world of Snapchat. The award-winning loyalty program…

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live-streaming platforms

Go Live or Go Home

How brands can take advantage of live-stream platforms The explosive popularity of live streaming can be attributed to several of its appeals—spontaneity, authenticity, instantaneity and exclusivity. With a huge amount of content floating around the Web, the world wants to be there as events transpire, seeing every bit of behind-the-scenes action. Social media relies heavily…

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5 Dos and 5 Don’ts of Event Social Media Use

Daily and event social media strategies are two different breeds. Accordingly, they should be treated as separate processes to maximize the success of both. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy.   Do: Know Your Audience Understanding your audience will always be the best way to reach them….

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Top 4 Stories in Social Media

1. Twitter Adds Explore The Scoop Twitter’s “Moments” tab has been replaced with an “Explore” tab in the app. The section still remains, just under the Explore tab now. Explore contains trending topics, Moments, search and live videos. It was implemented to make searches for popular topics, news stories and trends easier. The Explore tab…

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Social Media #Trends for 2017

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials, who respond well to non-traditional marketing models. One of the factors that makes social media particularly challenging is the fast pace at which it…

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Most Instagrammed Luxury Hotels of 2016

Instagram recently shared its list of most Instagrammed luxury hotels with Bloomberg. While there was no criteria for making the list other than the volume of tagged posts, every property on the list holds five-star accreditation. 1. The Cosmopolitan of Las Vegas — The old adage “What happens in Vegas stays in Vegas” went out…

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social media engagement for events

6 Phases of Social Media Engagement for Events

By this stage of the game, almost all meeting professionals are using social media in some fashion and degree in conjunction with events. But do you have a strategy? Are you using all the resources at your disposal. During Florida Encounter Nov. 30-Dec. 2 at Omni Orlando Resort at ChampionsGate, social media guru Alex Plaxen shared…

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