Category Archives: Social Media

Instagram Incentives to Elevate Your Event

Instagram is big and getting bigger, and marketers are making a strong presence on this social platform a pillar of brand strategy. The numbers speak for themselves. According to Eventbrite’s 2018 Guide to Instagram for Event Marketing, there are 25 million active businesses on Instagram, and more than 200 million users check brand profiles every…

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7 Ways to Reach Attendees on Social Media

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips…

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Airlines Tap Social Media to Address Passengers’ Issues

Delayed flights, missed connections, lost luggage and malfunctioning TV screens are all part of air travel, but where do you turn when you need to air grievances? Meeting and event planners and other flyers have increasingly looked to social media in hopes of having their questions answered quickly and effectively. Airlines, in turn, have met…

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photo editing app

6 Free Apps to Easily Enhance your Social Media Feeds

When you’re on the go, it can be difficult to keep up an eye-catching social media feed. Want to quickly produce compelling infographics and post photos that look like they were shot by a professional? Bring out your inner artist and create captivating social media posts with these easy-to-use apps. 1.  Snapseed Available On: iPhone,…

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attracting millennials

3 Musts for Attracting Your Millennial Niche on Social Media

Millennials have outnumbered baby boomers since 2015, creating significant buzz around targeting the younger demographic. Regardless of the industry, attracting millennials is a hot topic of modern marketing. And the focus is entirely warranted, considering millennials make up about 25 percent of the world’s population, according to the U.S. Census Bureau’s International Database. Millennials are…

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Introducing Marriott’s New Snapisode Series

Marriott is ahead of the curve. Rather than trying to outdo Airbnb, the world’s largest hotel chain has discovered a more effective solution to vie for the attention of millennials. Marriott is boosting its visibility by engaging with the right platform. Marriott Rewards has officially entered the wonderful world of Snapchat. The award-winning loyalty program…

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live-streaming platforms

Go Live or Go Home

How brands can take advantage of live-stream platforms The explosive popularity of live streaming can be attributed to several of its appeals—spontaneity, authenticity, instantaneity and exclusivity. With a huge amount of content floating around the Web, the world wants to be there as events transpire, seeing every bit of behind-the-scenes action. Social media relies heavily…

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5 Dos and 5 Don’ts of Event Social Media Use

Daily and event social media strategies are two different breeds. Accordingly, they should be treated as separate processes to maximize the success of both. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy.   Do: Know Your Audience Understanding your audience will always be the best way to reach them….

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