Category Archives: Q&As

Interview with Michael A. Massari

Then Harrah’s Entertainment and Caesars Entertainment merged in 2005, Michael Massari, then executive director of sales and operations for Rio All-Suite Hotel & Casino, was promoted to his current position with Las Vegas Meetings by Harrah’s Entertainment. When he took the reins, he consolidated the meeting sales and operations of all six properties in Las…

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Interview with Phil Goodman

Marketing guru Phil Goodman has been involved in advertising and marketing since 1955. He started Western Media Corporation, a media and marketing firm specializing in the hospitality industry, in 1974. During the mid-1980s, he noticed changes in media use and spending patterns—trends that piqued his interest, as they differed from the traditional ones. In 1995…

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Interview with Michael Beardsley

You may know Michael Beardsley already—he’s currently chairman of the Board of Trustees for the MPI Foundation, where he has served as a board member for the past five years. What you may not know is that last month Mike launched Inn Fluent, LLC, a new independent site-selection company, one that redefines the model (innfluent.com)….

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Interview with Lynne Tiras, CMP President, International Meeting Managers, Inc.

As founder and president of International Meeting Managers, Inc. (IMM), a 21-year-old full-service meetings, events, and association management company, Lynne Tiras certainly knows meeting planning from the bottom up. Over her 28 years in the industry, Tiras has tried on a number of different shoes. She is past president of the Houston Chapter of Meeting…

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Interview With Susan Mc Sorley – Director, Convention and Meeting Services, American Academy of Orthopaedic Surgeons

The American Academy of Orthopaedic Surgeons, located in Rosemont, near Chicago’s O’Hare International Airport, provides musculoskeletal education to its more than 29,000 domestic and international members. The organization will be celebrating its 75th anniversary next year. Susan McSorley oversees a staff of 14, which is responsible for the AAOS annual meeting including education, logistics, exhibits,…

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Interview With Eduardo Chaillo, Cmp

On the 14th of this month, the México Tourism Board will open a new marketing office in Washington, D.C., making a total of nine in North America. Eduardo Chaillo, CMP, who until now has directed the MTB’s North American promotional efforts from the board’s regional office in Chicago, will head up this new facility in…

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Interview with Suzanne Ashton

Suzanne Ashton founded The Perf-ormance Group of Emeryville, Calif. (San Francisco East Bay) nine years ago. Today TPG averages more than 50 meetings and incentives annually worldwide. Ashton honed her negotiating skills earlier in her career, during a seven-year stint in the maritime industry.   What did contract negotiations in the maritime industry teach you?…

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Interview With Victoria Sandvig,

Victoria Sandvig, who appears on our cover this month, epitomizes the meeting professional whose work is integral to the overall strategic goals of her company. She began her career at Schwab in 1992 as their first in-house events manager. Over the subsequent 15 years, she has steadily enlarged the range of her contributions to the…

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Interview With Bruce M. Mac Millan, C.A.,

Despite his Vancouver upbringing, Bruce MacMillan is very much coming home again to Dallas, in the professional sense, when he takes up his responsibilities as MPI’s new president and CEO this month. He served at MPI as vice president of marketing and digital services for more than two years following a stint as the executive…

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