Category Archives: Meeting Planning

Interview with Robert Marx

What do you think a CVB should do for a meeting professional? We should facilitate their event planning so it is as simple for them as possible. The process should be customer-centric, so the planner can book San Jose easily, without crawling out of a bunker, without 45 shells flying over their head. When it’s…

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May Madness

We’re all overdue for fun, color and pretty things to brighten up our days. Here’s our recipe that’s guaranteed to put a smile on your face: Banish the beige. Boot out the black. Pick paint-box happy colors for your nest and your wardrobe. Put spring in your step OOooooh cute, cute CUTE! We don’t know…

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Kitchens, Not Casinos

Leonardo di Caprio and Pamela Anderson both bought condos in the Panorama Towers. Ben Affleck bought himself a luxury pad at Aqua Blue. And even jet-setting George Clooney recently invested in one of the many condominiums sprouting up across the southern Nevada desert. And now you, too, can own a condo near the Sin City…

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Genergraphics

People were grouped by age, gender and income (i.e., ages 25 to 54, the prime purchasing years) and lumped together. "That’s a popular demo for retail outlets,” comments marketer Phil Goodman, “but there are three different generations in there.” And because they don’t think alike, marketing efforts are wasted. In response, Goodman determined that it’s…

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Interview With Leslie Zeck, Cmp, Manager, Events And Conferences, American Red Cross National Headquarters, Washington, D.C.

The last year has been very demanding on the Red Cross. What are you planning for the annual meeting this month? This is our 125th anniversary. We’ll be meeting here in Washington, D.C., where we were founded. We are pretty big; we take up a 50,000-square-foot exhibit hall. About 5,000 come to the national convention….

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Personal Treats

The associate who stayed until 2 a.m. to help you rework the PowerPoint; the hotel event coordinator who found an extra 100 chairs three hours before the event; the assistant who raced to your office to pick up the forgotten briefcase. Chose one of the goodies below, and also, how about a little something for…

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Star Quality: Celebrity Chefs As Speakers And Caterers

According to Kitchen Confidential author Anthony Bourdain, it used to be that those relegated to the confines of the kitchen were treated as though they were invisible. Kitchen workers and chefs were a breed unto themselves, with the world split decidedly between “front of the house” and “back of the house.” Then came Julia Child….

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Omni Hotels

As far as your meeting attendees are concerned, career-wise you can go to the bank by selecting an Omni hotel for your next meeting. You’re secure in your job because last year the international customer-satisfaction research leader J.D. Power and Associates did theirs. In preparation for the 2005 North American Hotel Guest Satisfaction Study, the…

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Keep Accounts, Or Be Held Accountable

If you’ve made a new year’s resolution to get rid of the clutter on your desk, be careful. Thanks to the provisions of the Sarbanes-Oxley Act, planners who throw away the notes, files, expense accounts and even e-mails related to the events they organize could be throwing their careers away as well. The Sarbanes-Oxley Corporate…

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