Category Archives: Case Study

Case Study: Hack This Cracker with IncuBaker

Sometimes, you don’t know something is broken until you fix it. Smart Meetings sat down with American Bakers Association Education Manager Pippa O’Shea and Senior Director of Meetings and Education Samantha Moore to find out how the two convinced a group of 250 cookie- and cracker-makers to add a little chaos into an annual conference that had been meeting for 94 years.

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How Leo Events Nails Immersion

When challenged to create a storybook that would help Walmart CEO Doug McMillon illuminate the company’s history in a “magical way” at its Shareholders Meeting in 2017, Leo Events got busy.

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Case Study: Building a Better Onboarding Meeting

Introducing new employees to a company’s way of operating is a critical job. Smart Meetings sat down with Megan Faretta, regional training coordinator for Turner Construction Company, which onboards as many as 1,000 new employees every year, to talk about a meeting that ventured into uncharted territory.

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Case Study: Making Cannes Personal

Events have the power to bring the world closer together. To find out how a two-person marketing team wowed 500 current and prospective clients with world-class experiences in seven floating venues, Smart Meetings interviewed Som Puangladda, vice president of global marketing for ad tech company GumGum, which uses artificial intelligence to unlock value in web images and videos.

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