Category Archives: Case Study


4 #TimesUp Event Tips from the Golden Globes

The 75th Golden Globes, which took place on Sunday, was the first mainstream award show since the #MeToo movement, so it presented a critical moment in Hollywood. Fortunately, the industry prepared.  On Jan. 1, #TimesUp was introduced. The hashtag urged Golden Globe attendees to wear black, signifying protest against widespread harassment and inequality among women in the workplace.

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Eventprofs to the Rescue: A Story of Disaster Averted

Salvaging a situation that involves entities outside a hotel property can be especially difficult. But Ann Renneker, director of event management at Sheraton Dallas Hotel, was recently able to accomplish that for a 900-person group—and on just one hour’s notice. The event was a “walk of remembrance”—part of a three-day educational and support conference for…

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building burning man

Building Burning Man

Photo credit: “Happy Mecha Women” by Jaques de Selliers The day after Labor Day Weekend means the end of summer for most. But it’s an especially somber day for Burning Man goers, which began on August 27 and ended September 4. Regardless of your stance on the controversial festival, the finished product is undeniably incredible….

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San Jose Lures Major Meetings, Events, Including Apple’s WWDC

Event professionals have a multitude of host cities to select from, but more and more are making San Jose, California, their top pick. What is it about San Jose that is wooing major companies and associations away from the competition? From June 5 to 9, Apple triumphantly returned its annual Worldwide Developers Conference (WWDC) to…

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fyre festival

4 Major Event-Planning Lessons from the Fyre Festival Disaster

Image credit: YouTube/Fyre Festival With organizers and promoters Ja Rule and Billy McFarland currently facing a $100 million lawsuit, Fyre Festival will go down in history. It will be remembered for promising an ultra-luxurious festival experience featuring Coachella-style Instagram photo opportunities, but instead presenting guests with a chaotic mess of ghastly amenities and furious party-goers….

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on24- webinar-world-san-francisco

Planners Reveal Best Practices for Designing a Conference

Organizers of ON24 Webinar World, a user conference for webinar marketing, share their experiences Planning a conference is a complex process that doesn’t come with a handy user manual. You won’t find How to Plan Conferences for Dummies in any bookstore. So what’s a planner to do when faced with the daunting task of planning…

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Teamwork, with a Capital T

Coachella Valley Music and Arts Festival, Indio (photo by (c) Goldenvoice) Palm Springs’ collaborative efforts boost events and meetings Each January, a desert city with less than 50,000 residents almost bursts with excitement as some of the hottest and most talented stars in the film industry arrive for a magnificent awards gala. This year, the…

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