Category Archives: Case Study

A Gala to Fund It All

Food trade group leveraged industry support to meet event goals Editor’s Note: Mid-Atlantic Food Trade Organization (MAFTO) relies on its annual gala in November to fund operations for the year, so choosing where to hold it and who to honor are critical business decisions. Smart Meetings sat down with Scott Vicari, senior account director with…

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A Parade of Cultural Lessons

For a behind-the-scenes look at how to host a massive, culturally sensitive event, Smart Meetings talked to Kelly Van Dyke, director of convention services for Amway Grand Plaza Hotel in Grand Rapids, Michigan. She was part of a team that coordinated 2017 Bruhan Maharashtra Mandal (BMM) of North America conference for 4,000 people—a literal citywide for the community of 196,000.

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How to Orchestrate a Spring Fling

For the following behind-the-scenes look at planning Vernal Equinox, a signature annual event at Bently Reserve (former Old Federal Reserve Bank of San Francisco), Smart Meetings talked to Claire O’Neill, account executive for experience design, based in Entire Productions’ London office.

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How to Engage the Next Generation

United Way Guelph Wellington Dufferin’s leadership decided it needed to engage younger residents in community service. It made this a strategic priority and began to promote volunteer opportunities in the community, and to connect with others who were similarly donating their time and skills. How did the organization do it?

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Engineering a Lounge that Fosters Global Unity

Pyrotek, an aluminum engineering company, needed a sales conference that would bring employees together for a face-to-face meeting to empower employees scattered all over the world to work as teams on global sales accounts — all while uniting them under one brand. Here’s how they did it.

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Can a Meeting Make the World Sweeter?

The Cocoa Symposium pulled off a scientific meeting surrounding the benefits of chocolate in the midst of political, cultural, and international considerations — Jennifer Collins, president and CEO of JDC Events, lets us in on how they did it.

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