Category Archives: Case Study

How to Engage the Next Generation

United Way Guelph Wellington Dufferin’s leadership decided it needed to engage younger residents in community service. It made this a strategic priority and began to promote volunteer opportunities in the community, and to connect with others who were similarly donating their time and skills. How did the organization do it?

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Engineering a Lounge that Fosters Global Unity

Pyrotek, an aluminum engineering company, needed a sales conference that would bring employees together for a face-to-face meeting to empower employees scattered all over the world to work as teams on global sales accounts — all while uniting them under one brand. Here’s how they did it.

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Can a Meeting Make the World Sweeter?

The Cocoa Symposium pulled off a scientific meeting surrounding the benefits of chocolate in the midst of political, cultural, and international considerations — Jennifer Collins, president and CEO of JDC Events, lets us in on how they did it.

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4 #TimesUp Event Tips from the Golden Globes

The 75th Golden Globes, which took place on Sunday, was the first mainstream award show since the #MeToo movement, so it presented a critical moment in Hollywood. Fortunately, the industry prepared.  On Jan. 1, #TimesUp was introduced. The hashtag urged Golden Globe attendees to wear black, signifying protest against widespread harassment and inequality among women in the workplace.

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