Category Archives: Events

Learn from ASAE’s Radical Experiment

XDP rethinks events with the help of 2,000 co-creators The American Society of Association Executives (ASAE) has been producing an annual spring conference since 1976—the year Laverne and Shirley was all the rage on television. Every year it was pretty much same-old. Or, as Don Neal of 360 Live Media consulting company in Washington, D.C.,…

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How IMEX Made a Point of Promoting Women in Events—And You Can, Too

Amid the rush of appointments at Sands Expo in Las Vegas during IMEX America, a group of more than 100 women—along with a contingent of supportive men—gathered to celebrate Women in Events. The oasis of community was the Event Tech Tribe booth. The hosts were Leonora Valvo, founder and CEO of Swoogo; and Marie-Claire Andrews,…

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Research as Destiny

Destinations International’s annual conference pointed the way to the future The big reveal at the annual conference in Montreal for the group formerly known as Destination Marketing Association International (DMAI) was a new look, message and name for the host, now to be known as Destinations International. “We are fundamentally changing the way we operate,”…

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Hosted Buyer Program is a Hallmark of IMEX Events

The hosted buyer program is a key element of the IMEX trade show Ray Bloom, chairman and founder of IMEX Group, pioneered the hosted buyer concept in the 1980s and has been developing it ever since. Some 300 exhibitors invite their key clients to come to IMEX America as hosted buyers. This year, IMEX America…

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IMEX: Host Properties Add Pop-Up Lounge, Stunning Atriums

Attendees can enjoy myriad of new offerings at Sands Expo, The Venetian and The Palazzo The host properties for IMEX America 2017—Sands Expo, The Venetian Las Vegas and The Palazzo Las Vegas—have been an integral part of the event from the very beginning. “They have been truly amazing,” says Carina Bauer, CEO of the IMEX…

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IMEX: Zeroing in on Purposeful Meetings

IMEX America will focus on how to plan with deeper meaning, innovation and insight in mind An exciting new approach to education and content strategies will be featured at IMEX America 2017, slated for Oct. 10–12 at Sands Expo and The Venetian/The Palazzo in Las Vegas. IMEX America will introduce its first Talking Point—a theme…

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IMEX Revving Up Tech Tools

In a major step that will affect event organizers and participants, IMEX is in the process of a technology upgrade that can be likened to the evolution of a Mercedes Benz from a 1970s model to a modern S-Class. The upgrade is being done through a collaboration with RefTech, which provides cloud-based registration and appointment-setting…

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Q&A with Carina Bauer, CEO of IMEX Group

Carina Bauer has been involved in the meetings industry since 2002, first as marketing and operations director of IMEX Group and now as CEO. Besides overseeing IMEX Group operations, she is responsible for the group’s marketing and communications mix, specifically concentrating on strategic partnerships, sponsorships and press relations. Bauer has served on the board of…

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IMEX America Accelerates Sustainability Efforts

IMEX America 2017 in Las Vegas is right around the corner (Oct. 10–12), and once again, sustainability will be a primary focus, as we noted in the IMEX Supplement in our September issue. So, Smart Meetings interviewed Dale Hudson, knowledge and event director for IMEX, about the importance of sustainability and the new features that…

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