A good run can often be interrupted by an unsightly confetti trail of litter. Luckily, fitness fanatics in Scandinavia contrived a solution to help do their part. They’ve invented “plogging,” or picking up trash while jogging. The phrase is a mash-up of jogging and the Swedish phrase “plocka upp,” which means pick up.
Soon, guests at W Hotels will experience a luxurious and convenient music festival steps from their guest rooms. The Wake Up Call festival series, beginning in September, will combine the brand’s longstanding zeal for music and modern, eclectic amenities.