avoiding spam folder

The Planner’s Guide to Steering Clear of the Junk Folder

When you’ve devoted hours of time, creative energy and strategic thinking to developing an event marketing email, you intend for it to be seen. So it’s pretty infuriating that your masterpiece will most likely be tossed in the spam folder. Not to mention, this isn’t what recipients want. According to a ReturnPath study, 79 percent…

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Advertising with Smart Meetings

Advertising with Smart Meetings Generate new business with the brand that event professionals prefer 5 to 1 over the competition.** Smart Meetings has the tools and resources you need to secure the business you’re looking for. Choose from one of our tactical marketing approaches, such as print, online, or events to target meeting planners in…

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walkie talkie

Walkie Talkie App Revolutionizes Hurricane Rescue Efforts & Meetings

Communication is key during natural disasters and meeting planning. When cell phone reception is shoddy, millions of people are now turning to the walkie talkie app Zello. Alexey Gavrilov founded Austin-based Zello in late 2011, but the communications tool was not getting mainstream media attention until last week when it played a pivotal role in…

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ASAE Launches Online Learning Tool

The American Society of Association Executives (ASAE) has released a new continuous learning and talent development platform–ASAE Learning Online. The new service offers on-demand learning opportunities for everyone in the community—both members and non-members. “ASAE Learning Online gives the association community the ability to learn at the point of need, when and where they need…

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Smart Woman Summit to Feature Top Speakers

They’ll be providing inspiration and insights at the 2017 Smart Woman gathering Successful events take more than months of meticulous planning, careful coordination and skillful execution. They also require meaningful engagement. One proven way to accomplish this is through offering inspiring, informative keynotes and workshops presented by accomplished, dynamic speakers. Careful thought went into selecting…

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Trade Show Booths Should Make It Personal

Trade show booths need to stay ahead of trends I’ll begin by saying that I don’t normally subscribe to the idea of trends. To me, a trend feels like a quick-fix solution that may elicit oohs and ahhs upfront, but ultimately does very little to evolve the brand experience category. By the time something is…

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5 New Year’s Resolutions for Meeting Planners

As we start the new year, let’s take a moment to make sure it will be a great one. By making a few resolutions and taking these simple steps, meeting planners can be sure 2017 will be a great year for fabulous events and stellar career progression. 1. Learn something new For meeting and event…

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Infographic: Everything You Need to Become a Social Media Guru

Social media is a constantly evolving medium that’s used all over the world in every market. Every business should be using social media to their advantage, whether to spread news or share products and boost sales, but when it comes to deciding which platforms to use and how, there are five distinct social media outlets…

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2016 dma west education summit

New Board Members and Best Ideas Recognized During 2016 DMA West Education Summit

Best Idea Program Achievement Award winners at the 2016 DMA West Education Summit Destination management organizations celebrated their best ideas of the year during the annual Destination Marketing Association of the West (DMA West) Education Summit, held Sept. 21-23 in Mesa, Arizona. Out of more than 145 destinations in the western United States and western…

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Smart Meetings Wins Big at 2016 Digital Nichee Awards

We’ve done it again! Coming off of two wins for Best eNewsletter and Best Trade Publication (for our October 2015 issue) at the Western Publishers Association’s 2016 Maggie Awards in June, Smart Meetings has racked up two more trophies at the 2016 Digital Nichee Awards, which were announced during the Niche Digital Conference 2016, held…

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