White House Unveils National Travel & Tourism Strategy

Trends

The White House on Thursday presented the results of an executive order that President Obama signed in January to encourage domestic and international tourism and travel in the United States. The cornerstone of the effort is the National Travel & Tourism Strategy. Prepared by the Commerce and Interior departments, the document maps out steps the government can take to meet that goal, including the creation of a national tourism office. Other actions highlighted by the administration include:

–Continuing to support Brand USA, a nonprofit public-private partnership that launched an international marketing campaign in April.
–Using such assets as the U.S.’s diplomatic presence abroad and social media to promote travel opportunities.
–Providing online resources to international travelers.
–Partnering with local tourism officials to develop itineraries.
–Working with Congress to expand and improve the Visa Waiver Program.
–Streamlining the visa process and reducing wait times for interviews.
–Focusing on China and Brazil by doubling the number of diplomats performing consular work and investing $68 million to improve and increase State Department facilities.
–Reducing wait times at airports by expanding trusted traveler programs.
–Making information about visitation to public lands available through a database that business can use to develop web apps, for example.
–Developing interpretive content for non-English speakers.
–Providing resources for small businesses in the travel industry.
–Increasing sales of the America the Beautiful annual pass.

The strategy sets a goal of attracting 100 million visitors annually by 2021, resulting in $250 billion of spending. whitehouse.gov

  • RELATED POSTS
  • EDITORS PICKS
  • Birmingham-Museum-of-Art-(1)

    Boundless Creativity in Birmingham and Mobile, Alabama

    It’s official: 2016 has been declared The Year of Alabama Makers by the Alabama Tourism Department to pay tribute to the craftsmanship and creativity of local artists, chefs, furniture makers, sculptors, winemakers, designers and innovators.

    diversity

    Marriott Ranks Among Top 10 Diversity Leaders

    It's no surprise that hospitality and entertainment brands are among the leaders for diversity. According to a survey of more than 1,800 U.S. companies, DiversityInc has identified its Top 50 leaders for diversity. Marriott International Inc. leads the way…

    video-conferencing

    Infographic: Pros & Cons of Videoconferencing, According to Workers

    As satellite offices, work travel, and even employees working from home and from coworking spaces become mainstream in so many businesses, the ability to videoconference has become more sought-after than phone calls as a way to keep…

    capitol-hill

    Correspondents' Dinner Puts Spotlight on Washington Hilton

    Washington Hilton was featured thousands of times over the weekend following the White House Correspondents' Dinner held on Saturday night. In his final speech at the annual Capitol Hill roast, President Barack Obama landed jab after jab…

    she1598ag

    Sheraton Grand Debuts in Los Angeles

    Following a $75 million renovation, Sheraton Grand Los Angeles debuted April 27 as a rebranded property that is keeping pace with all that is fascinating and trending downtown. Upgrades include the complete renovation of all 496 guest rooms and suites, and…