American Airlines Invites Passengers to Bid on Seat Upgrades


American Airlines is putting its open seats in business and first class on the auction block. The carrier is trying out a new approach that allows any passenger to bid on an upgrade, somewhat similar to’s “Name Your Own Price” model. Launched last week, the Plusgrade program allows travelers to make an offer six days before departure. If the airline accepts the bid, the passenger’s credit card is automatically charged. In addition to a roomier seat, the upgrade includes all the perks available to frequent fliers who trade in their miles, including priority check-in, boarding and baggage handling. The airline says that its AAdvantage elite status members’ upgrade requests will receive priority over bids. For now, Plusgrade is being offered on a trial basis and is limited to flights between certain cities. The airline won’t specify which cities, but the Plusgrade webpage includes a box for passengers to check whether they are eligible.

  • Uber and Lyft

    These Local Governments Are Embracing Uber and Lyft

    A 12-century legend tells of King Canute, who set his throne upon the beach and commanded the waves to stop short of his feet. Needless to say, his futile attempt to control the rising tide ended in…

    Airhelp aids inconvenienced travelers

    AirHelp Aids Inconvenienced Travelers

    Travelers inconvenienced by airline delays, cancellations or overbooked flights can turn to AirHelp for assistance. The company’s mission is to get them the compensation they are legally entitled to, but rarely collect. Sara Ashley O'Brien reports on…

    Airline stock prices go up along with airfares

    Airline Stocks (and Airfares) Ready for Takeoff

    Many domestic airlines saw their stock prices begin to rise late Friday after a turbulent first half of the year, according to a report by the Associated Press—a trend that has continued thus far into this week.…

    Incentive Travel

    Incentive Travel Is a Growing Trend

    As any business owner or senior HR executive will attest, finding ways to effectively motivate your staff is an ongoing challenge. While it may seem like a relatively simple solution to throw money at the problem, studies…

    Make Air Travel More Comfortable

    4 Ways to Make Air Travel More Comfortable

    As airlines continue to cram more passengers into smaller seats, the thought of a long flight can wear travelers down. However, there are a few things you can do to decompress, make air travel more comfortable and…