Sunday, Monday and Tuesday, Nov. 17–19, 2013
8:30 a.m. to 3:00 p.m.
Since 1923, vacationing guests have sought the tranquil pleasures of the historic Ojai Valley Inn & Spa, a AAA Five Diamond property located on 220 tree-shaded acres, located just an hour and a half north of Los Angeles and half hour south of Santa Barbara. Affirmed by its many prestigious awards, the legendary Inn is one of the nation’s unique hidden treasures.
Attend our exclusive networking event for meeting planners and you will:
• Meet in one-on-one appointments with premier properties
• Stay educated on cutting-edge industry topics for CEU credits
• Network with senior meeting planners and leave with new friends
• Gather ideas for your programs from our unique thematic live elements
• Simplify your life by completing your site research in one place
• Get a chance to win giveaways from luxury resorts and suppliers
Sunday, Nov. 17, 2013
3–4 p.m.: Welcome Reception
4–6 p.m.: Opening Keynote: Creating a Championship Team with Mike Robbins, CSP
6–9 p.m.: Networking Dinner
Monday, Nov. 18, 2013
7:45–8:45 a.m.: Breakfast
8:45–9:45 a.m.: Educational Session: Evaluating and Demonstrating Meeting Value with Terri Woodin, CMP, CHSE
9:55–11:30 a.m.: One-on-One Appointments
11:30 a.m.–noon: Refreshment Break
Noon–1:30 p.m.: One-on-One Appointments
1:30–2:45 p.m.: Lunch
3–5 p.m.: Team Building Activity: Drum Cafe
7–9 p.m.: Dinner
Tuesday, Nov. 19, 2013
7:45–8:45 a.m.: Breakfast
8:45–9:45 a.m.: Educational Session: Your Value as a Meeting Professional with Roger Rickard
9:55–11:30 a.m.: One-on-One Appointments
11:30 a.m.–noon: Refreshment Break
Noon–1:30p.m.: One-on-One Appointments
1:30–245 p.m.: Lunch
2:45 p.m.: Closing of the Smart Event
Terri Woodin, CMP, CHSE
Evaluating and Demonstrating Meeting Value
The combination of the Great Recession and the Strategic Meetings Management (SMM) initiative has increased senior management's expectations for improved planner productivity, added meeting value, cost savings, risk reduction and ROI.
Meetings are big investments, and today’s planning teams must embrace the SMM "value and accountability" business model and create transparent metrics to define and measure success and validate results to senior managers.
In this interactive workshop, attendees will evaluate key meeting-value components and review specific methods to demonstrate real meeting value to managers and meeting stakeholders.
–Understand industry issues and trends that impact meeting value and ROI
–Review key Strategic Meetings Management (SMM) components
–Know how to create metrics to define, measure and report success
–Learn methods to communicate real meeting value to senior management
–Evaluate how technology drives Strategic Meetings Management (SMM) and data/spend reporting
About Terri Woodin
Terri Woodin, CMP, CHSE, is senior director of global meeting services at Meeting Sites Resource (MSR), a global, strategic-meetings-management-solutions organization with a 20-year track record of meeting excellence. This includes global hotel sourcing, custom contract negotiations, professional meeting-support services, Strategic Meetings Management (SMM) consulting and advanced meeting technology.
Woodin is a long-time industry veteran who has extensive experience in operations, sales, service and industry leadership. She has worked for Fortune 100 International Hotel Chains and successful independent hotel collections.
She is active in many industry professional associations and currently serves on the board of the Rocky Mountain chapter of the Professional Convention Management Association, Meeting Professionals International’s Membership Advisory Council and the Colorado Meetings & Events Editorial Advisory Board. She is an affiliate professor in the Department of Hospitality, Tourism and Events Management at Metropolitan State University of Denver. She earned her CMP in 1997 and her CHSE in 2011. She is a graduate of Michigan State University with a Bachelor of Arts degree from the College of Business, School of Hotel, Restaurant, Institutional Management.
The drum is a tool like no other. It has the ability to provoke emotion, create raw energy and promote high spirits.
All of our interactive corporate programs are designed to spark unity—reigniting determination, enhancing loyalty and boosting attitude—among staff members and partners. Our consultative keynotes are customized to integrate your conference messaging throughout the program to support specific meeting objectives.
We deliver a powerful program in an hour or less that reaches deep enough to stay with your team long after the conference.
Your Value as a Meeting Professional
What is your value as a meeting professional? We know meetings drive business and enable organizations of all kinds to deliver on key strategic objectives, serving as a catalyst for education and professional development, motivation, behavior change and concrete action. As a meeting professional, you are often placed in the situation of advocating the value of meetings or making the case for your services.
Uncover your value(s) as a meeting professional. Discover the key strategies to communicate and elevate your strategic importance to your organization and your clients, enabling you to make the business case for meetings and your success as a meeting professional.
This session will help you:
–Understand the benefits of meetings and their value in a business environment.
–Communicate to stakeholders your value as a meeting professional.
–Leave with a plan to elevate your job, your organization and your industry.
About Roger Rickard
Rickard is the guy organizations call when they need help with advocacy. The founder of Voices in Advocacy, he is a proven leader in empowering people to make a difference. He is a highly acclaimed speaker and author of 7 Actions of Highly Effective Advocates.
Rickard has been an advocate for citizen involvement since the age of 13. He was elected to public office as a young man; later served as a legislative staffer for the Pennsylvania State Legislature; and has worked on many local, regional, state and presidential campaigns. He majored in political science at Pennsylvania State University and is still a proud Nittany Lion. Throughout his professional business career, Rickard has been a partner or sole proprietor in six different companies.
Using his unique experience, education and passion for the topic of advocacy, he is recognized as a leading spokesman for the business value and economic significance for the meeting and visitor industries. He has served in numerous industry associations’ leadership roles, is a recipient of several international industry awards and is a member of Meeting Professional International’s prestigious Community of Honorees.
Casually known as the “Big Guy,” Rickard’s exuberant personality makes for engaging presentations.
Creating a Championship Team
A “championship team” is a group of people who can effectively handle adversity and conflict, trust one another, communicate clearly and authentically, and appreciate each other in a positive way. In this program, which is based on key principles from both of Mike Robbins’ books, as well as his background as a college and professional baseball player, he teaches people, leaders and groups the fundamental aspects of creating successful teams that truly win.
–Teaches people how to build more authentic relationships with the teammates
–Unifies and inspires teams around their common goals and purposes
–Shows how appreciation positively impacts both morale and productivity
–Encourages people to be authentic in a way that builds trust
–Teaches people communication techniques that empower others
About Mike Robbins
Mike Robbins, CSP, is the author of two books, Focus on the Good Stuff and Be Yourself, Everyone Else is Already Taken. He delivers keynotes and seminars for some of the top organizations, associations and institutions in the world.
Prior to his speaking and writing career, Robbins was drafted by the New York Yankees out of high school, but he turned them down and chose to play baseball at Stanford University, where he pitched in the College World Series. After college, Robbins was drafted by the Kansas City Royals. He played three seasons in the Royals organization before arm injuries ended his playing career while he was still in the minor leagues.
After his athletic career was cut short by injuries, Robbins worked in sales and business development for two Internet start-ups before starting his own consulting business in 2001. Robbins’ clients include Google, Wells Fargo, Adobe, Gap, Schwab, Twitter, the San Francisco Giants, New York Life, Stanford University, Chevron and many others.
Robbins and his work have been featured on ABC News, on the Oprah radio network and in Forbes. He’s a regular contributor to the Huffington Post, and his books have been translated into 12 different languages. He, his wife and their two daughters live in the San Francisco Bay Area. For more information about Robbins and his work, feel free to visit mike-robbins.com.
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Frequently Asked Questions
1. Who attends The Smart Event?
2. How do I qualify to attend The Smart Event?
3. Where do I register for The Smart Event?
4. How much does The Smart Event cost?
5. What exactly do the one-on-one appointments entail?
6. Can more than one meeting professional from a company attend?
7. When and where should I plan on arriving/departing?
8. May I arrive early or extend my stay?
9. I’m a planner. Should I bring an RFP?
10. What should I wear?
11. May I bring a guest?
12. Whom should I contact with any questions?
People like you—highly qualified meeting professionals and highly recognized hotel partner properties in the U.S., Canada and Mexico.
Are you a meeting professional who:
–Has a verifiable history of conferences, meetings, events, incentives, training/conference programs or conventions?
–Contracts hotels with an average room rate of $150 or more per night?
–Plans groups of 10 or more attendees with room nights yielding a minimum of 30 room nights?
–Is considering planning a meeting in the U.S., Canada or Mexico in the next two years for which you haven’t yet contracted a hotel or destination?
Answered “yes” to these questions? Register above to attend.
Meeting Professionals: Apply online by clicking on the “Register Now” button above. Submit your application today as space is limited!
Suppliers: Call 415-339-9355 or email firstname.lastname@example.org to contact your local sales representative to discuss participation in this event and/or future events.
Meeting Professionals: Smart Meetings provides parking at the host hotel, meals as outlined in the agenda and registration materials. Attendees are responsible for incidental charges and transportation.
Suppliers: Contact your local sales representative at 415-339-9355 to get the best deal! Base rates are available online. Suppliers receive meals as outlined in the agenda and registration materials. Attendees are responsible for incidental charges, transportation and accommodations, although Smart Meetings has secured a special event rate, which can be redeemed through reservations when mentioning The Smart Event.
Our one-on-one appointments are set up as a convenient way for you to research multiple properties, destinations and other services in one place, at one time. Each appointment lasts 12 minutes and you will have 15 pre-scheduled appointments.
Our policy typically only allows one meeting professional to attend per company; however, exceptions can be made on a case-by-case basis. Please contact the events staff at 415-339-9355 or email@example.com to inquire.
Information to come.
The hotel has provided a special pre/post-event room rate for those attending The Smart Event. Please ask the events staff at Smart Meetings for more information by calling 415-339-9355 or e-mailing firstname.lastname@example.org.
All planners are encouraged to bring open RFPs with them, as suppliers are ready to book during the appointments.
Recommended attire is business casual. Please, no jeans.
We suggest that you and a guest enjoy the city together before or after The Smart Event. Unfortunately, our policy does not typically allow guests to participate in The Smart Event activities; however, exceptions can be made on a case-by-case basis.
Please contact the Smart Meetings events staff at email@example.com or 415-339-9355.