The Smart Event San Francisco

January 30, 2013 9:00 a.m. to 3:00 p.m.


Attend our exclusive networking event for meeting planners and you will:

Meet in one-on-one appointments with premier properties
Stay educated on cutting-edge industry topics for CEU credits
Network with senior meeting planners and leave with new friends
Gather ideas for your programs from our unique thematic live elements
Simplify your life by completing your site research in one place
Get a chance to win giveaways from luxury resorts and suppliers

Details about The JW Marriott

With a style all its own, the architecturally stunning JW Marriott San Francisco Union Square hotel takes center stage in the cultural heart of the city. Enjoy the wide array of galleries, museums, theaters, restaurants and boutique shopping. Or retreat to the comfort of San Francisco Union Square hotel's spacious, sophisticated guest rooms offering 42-inch flat panel TVs and fully adaptable plug-in panels. Signature marble bathrooms include four fixture features. Discover the state-of-the-art fitness center or indulge in the culinary creations showcased at the Level III stylish bar and lounge. JW Marriott on Union Square boasts 11,820 sq. ft. of state-of-the-art meeting space, dedicated event managers and the Pacific Conference Center, an exclusive private meeting facility. After the day is done, explore the area near the hotel and discover the delights of premier shopping on Union Square, Chinatown and Nob Hill, all just steps away. All Marriott and JW Marriott Hotels and Resorts in the United States and Canada have a smoke-free policy that applies to guest rooms, restaurants, lounges, meeting rooms, public space and associate work areas. To accommodate the needs of smoking guests, there is a designated smoking area outside of the property.


The Smart Event at The JW Marriott, San Francisco

Wednesday, Jan. 30, 2013

9:00-9:45 a.m. Registration & Welcome Reception

9:45-10:45 a.m. Smart Session: YOUR Value as a Meeting Professionalwith Roger Rickard

10:45 a.m.-12:15 p.m. One-on-One Appointments

12:15-12:30 p.m. Break

12:30-1:35 p.m. One-on-One Appointments

1:35–2:45 p.m. Lunch

2:45-3:00 p.m. Grand Prize Raffle and Closing


mart Mart events are a great way to find hotels and suppliers you didn't know existed, and a great way to meet the sales person before you start a business relationship."
Diane Herrmann, JNR Incorporated

"When your time is precious and your need for information from a diverse variety of options is required...go to a Smart Mart!"
--Sharon Cohu, T-Mobile USA

"This was my first experience at a Smart Mart meeting and I really enjoyed it. I met some great contacts!"
--Annette Ruiz, In-N-Out Burger

  • Roger Rickard
    Founder, Voices in Advocacy

    What is your value as a meeting professional? We know meetings drive business and enable organizations of all kinds to deliver on key strategic objectives, serving as a catalyst for education and professional development, motivation, behavior change and concrete action. As a meeting professional, you are often placed in the situation of advocating the value of meetings or making the case for your services.

    Un-cover your value(s) as a meeting professional. Discover the key strategies to communicate and elevate your strategic importance to your organization and your clients, enabling you to make the business case for meetings and your success as a meeting professional.

    This session will help you:

    • Understand the benefits of meetings and their value in a business environment.
    • Communicate to stakeholders your value as a meeting professional.
    • Leave with a plan to elevate your job, your organization and your industry.

    About Roger Rickard

    Rickard is the guy organizations call when they need help with advocacy. The founder of Voices in Advocacy, he is a proven leader in empowering people to make a difference. He is a highly acclaimed speaker and author of 7 Actions of Highly Effective Advocates.

    Rickard has been an advocate for citizen involvement since the age of 13. He was elected to public office as a young man; later served as a legislative staffer for the Pennsylvania State Legislature; and has worked on many local, regional, state and presidential campaigns. He majored in political science at Pennsylvania State University and is still a proud Nittany Lion. Throughout his professional business career, Rickard has been a partner or sole proprietor in six different companies.

    Using his unique experience, education and passion for the topic of advocacy, he is recognized as a leading spokesman for the business value and economic significance for the meeting and visitor industries. He has served in numerous industry associations’ leadership roles, is a recipient of several international industry awards and is a member of Meeting Professional International’s prestigious Community of Honorees.

    Casually known as the “Big Guy,” Rickard’s exuberant personality makes for engaging presentations.

Please support our sponsors. These companies make it possible for us to host outstanding Smart Events:

Gold Sponsors
Silver Sponsors


Frequently Asked Questions

1. Who attends The Smart Event?
2. How do I qualify to attend The Smart Event?
3. Where do I register for The Smart Event?
4. How much does The Smart Event cost?
5. What exactly do the one-on-one appointments entail?
Can more than one meeting professional from a company attend?
7. When and where should I plan on arriving/departing?
8. May I arrive early or extend my stay?
9. I’m a planner. Should I bring an RFP?
10. What should I wear?
11. May I bring a guest?
12. Whom should I contact with any questions?

1)  Who attends The Smart Event?

People like you—highly qualified meeting professionals and highly recognized hotel partner properties in the U.S., Canada and Mexico.

2)  How do I qualify to attend The Smart Event?

Are you a meeting professional who:

–Has a verifiable history of conferences, meetings, events, incentives, training/conference programs or conventions?
Contracts hotels with an average room rate of $150 or more per night?
Plans groups of 10 or more attendees with room nights yielding a minimum of 30 room nights?
Is considering planning a meeting in the U.S., Canada or Mexico in the next two years for which you haven’t yet contracted a hotel or destination?

Answered “yes” to these questions? Register above to attend.

3)  Where do I sign up for The Smart Event?

Meeting Professionals: Apply online by clicking on the “Register Now” button above. Submit your application today as space is limited!

Suppliers: Call 415-339-9355 or email to contact your local sales representative to discuss participation in this event and/or future events.

4)  How much does The Smart Event cost?

Meeting Professionals: Smart Meetings provides parking at the host hotel, meals as outlined in the agenda and registration materials. Attendees are responsible for incidental charges and transportation.

Suppliers: Contact your local sales representative at 415-339-9355 to get the best deal! Base rates are available online. Suppliers receive meals as outlined in the agenda and registration materials. Attendees are responsible for incidental charges, transportation and accommodations, although Smart Meetings has secured a special event rate, which can be redeemed through reservations when mentioning The Smart Event.

5)  What exactly do the one-on-one appointments entail?

Our one-on-one appointments are set up as a convenient way for you to research multiple properties, destinations and other services in one place, at one time. Each appointment lasts 12 minutes and you will have 15 pre-scheduled appointments.

6)  Can more than one meeting professional from a company attend?

Our policy typically only allows one meeting professional to attend per company; however, exceptions can be made on a case-by-case basis. Please contact the events staff at 415-339-9355 or to inquire.

7)  When and where should I plan on arriving/departing?

Information to come.

8)  May I arrive early or extend my stay?

The hotel has provided a special pre/post-event room rate for those attending The Smart Event. Please ask the events staff at Smart Meetings for more information by calling 415-339-9355 or e-mailing

9)  I’m a planner, should I bring an RFP?

All planners are encouraged to bring open RFPs with them, as suppliers are ready to book during the appointments.

10)  What should I wear?

Recommended attire is business casual. Please, no jeans.

11)  May I bring a guest?

We suggest that you and a guest enjoy the city together before or after The Smart Event.  Unfortunately, our policy does not typically allow guests to participate in The Smart Event activities; however, exceptions can be made on a case-by-case basis.

12)  Who should I contact with any questions?

Please contact the Smart Meetings events staff at or 415-339-9355.