Some heavy hitters from several sectors of the travel and tourism industry have banded together in a one-of-a-kind consortium called Primapact. The group officially announced its creation in July, stating that their primary purpose is to promote and advocate for travel and tourism.
Primapact’s main offices are located in Washington, D.C., but the consortium’s principals are spread across the country, in cities such as New York, Chicago, Houston and Scottsdale, Arizona.
“With our breadth of experience across the tourism industry and our commitment to a collaborative approach, Primapact offers the travel and tourism sector an unmatched level of service,” said Steve Richer, Primapact managing principal and federal tourism lobbyist.
Each of the principals has deep expertise in different arenas, including policy, research, advocacy, advertising, marketing, communications, public relations, training and international development relating to travel and tourism.
The group has already started working with clients to tackle complex economic issues and hurdles facing the modern age of tourism, from taxation and health care to navigating a globally competitive market, with a cohesive, strategic approach leveraging the expertise and networks of the group’s principals.
“With decades of experience in the tourism industry, we have established ourselves as thought leaders, and now we are excited to come together and bring that collective wisdom to our clients,” says Mark Begich, another of the group’s principals and former U.S. Senator from Alaska. “PRIMAPACT looks forward to bringing our approach to national, regional, and local tourism marketers, industry developers, operators, and distributors, and the host of related players in the global tourism economy.”
Roger Rickard has long served as an advocacy leader for meetings, conventions and trade shows, as well as destinations for the MICE industry. Playing to his strengths, Rickard spearheads Primapact’s efforts to create advocates for clients, using consulting, education, training, grassroots efforts and seminars to engage organizations.
