Book ’em
March 2008
Departments
We’re all looking for the key to success, and, as it turns out, we need look no further than a mirror. According to Travis Bradberry, author of The Personality Code and president of TalentSmart, self-awareness is the “key” indicator of success. You build it, he says, by “deciphering your personality code—the fixed set of traits that explain your choices and behavior.” In this book, Bradberry distills a decades-long research study of 500,000 people into 14 fundamental personality types (ally, coach, entrepreneur, motivator, strategist, etc.). You take the online profiler (details and codes are in the book), discover your type, then learn more about your strengths and challenges, and how to use them to your advantage. Caution: You may surprise yourself!
The Personality Code by Travis Bradberry; G. P. Putnam and Sons; 212 pp; $24.95.
