Global Strategy, Local Execution with Eduardo Chaillo

International meetings expert, Eduardo Chaillo, who was formerly on the Mexico Tourism Board, spoke with Smart Meetings TV at IMEX America 2015, and called the event “vibrant” and a “booster” for the industry. Chaillo says the IMEX platform provides great momentum for meeting planners and suppliers, adding that meetings are on the rise.

The pundit says he recognizes a spike in international corporations based in the United States and American associations, as well. Chaillo says that companies need to globalize the language and eliminate boundaries within communities. He says companies need to implement a global strategy, with a local execution, placing importance on respecting local customs, traditions and culture.

Chaillo says meetings follow the economy and notes the Pacific Alliance Agreement, which forms solidarity among Chile, Peru, Colombia and Mexico, and allows them to create a vertical market.